Explore the first week of our 10 week survey to uncover what your content needs to be like to penetrate these B2B executives top of mind. Learn how they feel when engaging with content that leaves them thinking and acting.

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The 10 Week Challenge:
Growthanomics uncovers the essence of the ‘Experience Funnel’.
We dig deep to find the building blocks of the experiences that move
the needle at each stage of the B2B sales and marketing funnels.

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The ‘10 week challenge’ will give experts in the marketing, customer
success and customer experience fields an in depth understanding of
how to create experiences that move the needle for their business.
Our research consists of existing academic studies in psychology and
business, a unique 10 week survey and interviews.
The following slides share some of the findings from our first survey.
Week #1 focused on the top of the funnel: Awareness

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? How does your audience feel
when engaging with your awareness campaigns ?

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The best content I came across in the past 6 weeks was?*
* Videos were mentioned on blog posts, articles and business papers and were less than 12% overall.

6. When engaging with this content I felt I should (examples):
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Test different ads on youtube
Start my new startup venture
Run the same activities with my customers
Edit my wardrobe
Contribute to a collective/ political project.
It made me want to examine
my hiring process
Print it
Buy some books
Be more proactive. Change
my current way of thinking.
Go back to Japan

7. It made me want to (examples):
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Produce this myself
Share it
Talk about it
Buy some books
Revise my blog
Pass it on
Call a meeting
Do something about it
Take action
Change my life
See what others are doing
Shop
Be more aware
Learn more

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How many times did you think about or mention this content?

9. How did you use this content?

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Examples of content that left a mark on our participants (with links):