SlideShare une entreprise Scribd logo
1  sur  31
“ Informal Guerilla User Study” How to get quick and useful feedback on your app   ID for Devz at Hacker Dojo Nilo Sarraf January 2011
We see what we want to see!
[object Object],[object Object],[object Object],[object Object],[object Object]
Get Divorced! ,[object Object],[object Object],[object Object]
Know Thy User Even when they look totally alien to you ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Observer Effect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Observe Users  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Source: Elsevier 2010 http://comminfo.rutgers.edu/~tefko/Courses/Zadar/Doctoral%20studies/Lopatovska%20emotions%20in%20LIS%20IPM%202011%20artcle%20in%20press.pdf
Voice and Choice of Words “Know Thy User” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personality Types (Psychology) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personality Types  “Know Thy User” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Type A ,[object Object],[object Object],[object Object],[object Object],[object Object]
Type B ,[object Object],[object Object],[object Object],[object Object]
Type C ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Type D ,[object Object],[object Object],[object Object]
 
Environment “Know Thy User” ,[object Object],[object Object],[object Object]
Mood Swings “Know Thy User” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s Get Practical ,[object Object],[object Object],[object Object],[object Object]
Before User Study ,[object Object],[object Object],[object Object],[object Object],[object Object]
During User Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
During User Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Take Notes ,[object Object],[object Object]
Your  Own  Body Language ,[object Object],[object Object],[object Object],[object Object],[object Object]
‘Safe’ Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
‘Safe’ Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pause ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
After User Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One Last Thing ,[object Object],[object Object]
 

Contenu connexe

Similaire à Informal Guerilla User Study

BIH - Empathizing with users
BIH - Empathizing with usersBIH - Empathizing with users
BIH - Empathizing with usersAllison Tran
 
Demystifying users workbook
Demystifying users workbookDemystifying users workbook
Demystifying users workbookVivek Sahi
 
Collaborative Research The Conference by Media Evolution Malmö
Collaborative Research The Conference by Media Evolution MalmöCollaborative Research The Conference by Media Evolution Malmö
Collaborative Research The Conference by Media Evolution MalmöErika Hall
 
SXSW - Diving Deep: Best Practices For Interviewing Users
SXSW - Diving Deep: Best Practices For Interviewing UsersSXSW - Diving Deep: Best Practices For Interviewing Users
SXSW - Diving Deep: Best Practices For Interviewing UsersSteve Portigal
 
Collaborative Research | uxlx 2014
Collaborative Research | uxlx 2014Collaborative Research | uxlx 2014
Collaborative Research | uxlx 2014Erika Hall
 
Submitting to Low-Fidelity User Research: a Primer
Submitting to Low-Fidelity User Research: a PrimerSubmitting to Low-Fidelity User Research: a Primer
Submitting to Low-Fidelity User Research: a PrimerIan Fitzpatrick
 
How to Design Applications People Love
How to Design Applications People LoveHow to Design Applications People Love
How to Design Applications People LoveAaron Stannard
 
Fake Your Research - UX Masterclass
Fake Your Research - UX MasterclassFake Your Research - UX Masterclass
Fake Your Research - UX MasterclassSherpas
 
Fake Your Research - UX Masterclass
Fake Your Research - UX MasterclassFake Your Research - UX Masterclass
Fake Your Research - UX MasterclassExperienceU
 
D school bootleg deck 2018
D school bootleg deck 2018D school bootleg deck 2018
D school bootleg deck 2018Colaborativismo
 
A Brief Introduction to User Research
A Brief Introduction to User ResearchA Brief Introduction to User Research
A Brief Introduction to User ResearchRachel Price
 
UX Toolkit - Phase One
UX Toolkit - Phase OneUX Toolkit - Phase One
UX Toolkit - Phase OneMaite Dalila
 
How to listen effectively
How to listen effectivelyHow to listen effectively
How to listen effectivelyDroto
 
Job Shadow
Job ShadowJob Shadow
Job ShadowKerncomm
 
How To Ask The Right Questions
How To Ask The Right QuestionsHow To Ask The Right Questions
How To Ask The Right QuestionsHannah Fiechtner
 
What’s so great about empathy maps?
What’s so great about empathy maps?What’s so great about empathy maps?
What’s so great about empathy maps?Lee Whitfield
 
How to Effectively Lead Focus Groups: Presented at ProductTank Toronto
How to Effectively Lead Focus Groups: Presented at ProductTank TorontoHow to Effectively Lead Focus Groups: Presented at ProductTank Toronto
How to Effectively Lead Focus Groups: Presented at ProductTank TorontoTremis Skeete
 

Similaire à Informal Guerilla User Study (20)

BIH - Empathizing with users
BIH - Empathizing with usersBIH - Empathizing with users
BIH - Empathizing with users
 
Demystifying users workbook
Demystifying users workbookDemystifying users workbook
Demystifying users workbook
 
Workshop user checks_3jun2015
Workshop user checks_3jun2015Workshop user checks_3jun2015
Workshop user checks_3jun2015
 
Collaborative Research The Conference by Media Evolution Malmö
Collaborative Research The Conference by Media Evolution MalmöCollaborative Research The Conference by Media Evolution Malmö
Collaborative Research The Conference by Media Evolution Malmö
 
SXSW - Diving Deep: Best Practices For Interviewing Users
SXSW - Diving Deep: Best Practices For Interviewing UsersSXSW - Diving Deep: Best Practices For Interviewing Users
SXSW - Diving Deep: Best Practices For Interviewing Users
 
Collaborative Research | uxlx 2014
Collaborative Research | uxlx 2014Collaborative Research | uxlx 2014
Collaborative Research | uxlx 2014
 
Submitting to Low-Fidelity User Research: a Primer
Submitting to Low-Fidelity User Research: a PrimerSubmitting to Low-Fidelity User Research: a Primer
Submitting to Low-Fidelity User Research: a Primer
 
How to Design Applications People Love
How to Design Applications People LoveHow to Design Applications People Love
How to Design Applications People Love
 
Fake Your Research - UX Masterclass
Fake Your Research - UX MasterclassFake Your Research - UX Masterclass
Fake Your Research - UX Masterclass
 
Fake Your Research - UX Masterclass
Fake Your Research - UX MasterclassFake Your Research - UX Masterclass
Fake Your Research - UX Masterclass
 
User research at VMware Tanzu Labs
User research at VMware Tanzu LabsUser research at VMware Tanzu Labs
User research at VMware Tanzu Labs
 
D school bootleg deck 2018
D school bootleg deck 2018D school bootleg deck 2018
D school bootleg deck 2018
 
A Brief Introduction to User Research
A Brief Introduction to User ResearchA Brief Introduction to User Research
A Brief Introduction to User Research
 
UX Toolkit - Phase One
UX Toolkit - Phase OneUX Toolkit - Phase One
UX Toolkit - Phase One
 
How to listen effectively
How to listen effectivelyHow to listen effectively
How to listen effectively
 
Job Shadow
Job ShadowJob Shadow
Job Shadow
 
Job Shadow
Job ShadowJob Shadow
Job Shadow
 
How To Ask The Right Questions
How To Ask The Right QuestionsHow To Ask The Right Questions
How To Ask The Right Questions
 
What’s so great about empathy maps?
What’s so great about empathy maps?What’s so great about empathy maps?
What’s so great about empathy maps?
 
How to Effectively Lead Focus Groups: Presented at ProductTank Toronto
How to Effectively Lead Focus Groups: Presented at ProductTank TorontoHow to Effectively Lead Focus Groups: Presented at ProductTank Toronto
How to Effectively Lead Focus Groups: Presented at ProductTank Toronto
 

Dernier

SCRIP Lua HTTP PROGRACMACION PLC WECON CA
SCRIP Lua HTTP PROGRACMACION PLC  WECON CASCRIP Lua HTTP PROGRACMACION PLC  WECON CA
SCRIP Lua HTTP PROGRACMACION PLC WECON CANestorGamez6
 
Editorial design Magazine design project.pdf
Editorial design Magazine design project.pdfEditorial design Magazine design project.pdf
Editorial design Magazine design project.pdftbatkhuu1
 
Cosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable BricksCosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable Bricksabhishekparmar618
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...BarusRa
 
VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...
VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...
VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...Suhani Kapoor
 
VIP Kolkata Call Girl Gariahat 👉 8250192130 Available With Room
VIP Kolkata Call Girl Gariahat 👉 8250192130  Available With RoomVIP Kolkata Call Girl Gariahat 👉 8250192130  Available With Room
VIP Kolkata Call Girl Gariahat 👉 8250192130 Available With Roomdivyansh0kumar0
 
Cheap Rate Call girls Malviya Nagar 9205541914 shot 1500 night
Cheap Rate Call girls Malviya Nagar 9205541914 shot 1500 nightCheap Rate Call girls Malviya Nagar 9205541914 shot 1500 night
Cheap Rate Call girls Malviya Nagar 9205541914 shot 1500 nightDelhi Call girls
 
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun serviceCALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun serviceanilsa9823
 
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...ranjana rawat
 
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...kumaririma588
 
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service AmravatiVIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service AmravatiSuhani Kapoor
 
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779Delhi Call girls
 
SD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptxSD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptxjanettecruzeiro1
 
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130Suhani Kapoor
 
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...Call Girls in Nagpur High Profile
 
Booking open Available Pune Call Girls Nanded City 6297143586 Call Hot India...
Booking open Available Pune Call Girls Nanded City  6297143586 Call Hot India...Booking open Available Pune Call Girls Nanded City  6297143586 Call Hot India...
Booking open Available Pune Call Girls Nanded City 6297143586 Call Hot India...Call Girls in Nagpur High Profile
 
CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girls
CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call GirlsCBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girls
CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girlsmodelanjalisharma4
 
Kindergarten Assessment Questions Via LessonUp
Kindergarten Assessment Questions Via LessonUpKindergarten Assessment Questions Via LessonUp
Kindergarten Assessment Questions Via LessonUpmainac1
 

Dernier (20)

SCRIP Lua HTTP PROGRACMACION PLC WECON CA
SCRIP Lua HTTP PROGRACMACION PLC  WECON CASCRIP Lua HTTP PROGRACMACION PLC  WECON CA
SCRIP Lua HTTP PROGRACMACION PLC WECON CA
 
Editorial design Magazine design project.pdf
Editorial design Magazine design project.pdfEditorial design Magazine design project.pdf
Editorial design Magazine design project.pdf
 
Cosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable BricksCosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable Bricks
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
 
VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...
VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...
VIP College Call Girls Gorakhpur Bhavna 8250192130 Independent Escort Service...
 
VIP Kolkata Call Girl Gariahat 👉 8250192130 Available With Room
VIP Kolkata Call Girl Gariahat 👉 8250192130  Available With RoomVIP Kolkata Call Girl Gariahat 👉 8250192130  Available With Room
VIP Kolkata Call Girl Gariahat 👉 8250192130 Available With Room
 
Cheap Rate Call girls Malviya Nagar 9205541914 shot 1500 night
Cheap Rate Call girls Malviya Nagar 9205541914 shot 1500 nightCheap Rate Call girls Malviya Nagar 9205541914 shot 1500 night
Cheap Rate Call girls Malviya Nagar 9205541914 shot 1500 night
 
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun serviceCALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
 
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
 
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
 
escort service sasti (*~Call Girls in Prasad Nagar Metro❤️9953056974
escort service sasti (*~Call Girls in Prasad Nagar Metro❤️9953056974escort service sasti (*~Call Girls in Prasad Nagar Metro❤️9953056974
escort service sasti (*~Call Girls in Prasad Nagar Metro❤️9953056974
 
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service AmravatiVIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
 
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
 
SD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptxSD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptx
 
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130
 
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
 
Booking open Available Pune Call Girls Nanded City 6297143586 Call Hot India...
Booking open Available Pune Call Girls Nanded City  6297143586 Call Hot India...Booking open Available Pune Call Girls Nanded City  6297143586 Call Hot India...
Booking open Available Pune Call Girls Nanded City 6297143586 Call Hot India...
 
CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girls
CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call GirlsCBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girls
CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girls
 
young call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Service
young call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Serviceyoung call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Service
young call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Service
 
Kindergarten Assessment Questions Via LessonUp
Kindergarten Assessment Questions Via LessonUpKindergarten Assessment Questions Via LessonUp
Kindergarten Assessment Questions Via LessonUp
 

Informal Guerilla User Study

  • 1. “ Informal Guerilla User Study” How to get quick and useful feedback on your app ID for Devz at Hacker Dojo Nilo Sarraf January 2011
  • 2. We see what we want to see!
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.  
  • 9. Source: Elsevier 2010 http://comminfo.rutgers.edu/~tefko/Courses/Zadar/Doctoral%20studies/Lopatovska%20emotions%20in%20LIS%20IPM%202011%20artcle%20in%20press.pdf
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.  
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.