Logo Meaning Of Nike

Logo Meaning Of Nike
The Nike Logo
A logo is a symbol or brand or design adopted by an organization to identify its products and
services. The Nike logo represents the wings of the Greek goddess of victory Nike.
The Swoosh is the logo of American athletic shoe and attire producer Nike, Inc.. Today, it has turned
out to be a standout amongst the most conspicuous brand logos on the planet, and the most
beneficial, having a value of $26 billion alone. Harvard Business School educator, Stephen A.
Greyser, has depicted the logo as "the living, energetic image of the firm."
Charge Bowerman and Phil Knight established Nike on January 25, 1964 as Blue Ribbon Sports
(BRS). After changing its name to Nike, Inc. on May 30, 1971, the organization adjusted the
Swoosh as its official logo that year. Carolyn Davidson, an understudy at Portland ... Show more
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In 1995, Nike started utilizing the remain solitary Swoosh as its corporate logo as a type of
debranding, and keeps on utilizing it that way today, while likewise utilizing a straightforward dark
shading palette for the Swoosh. [5]
Brand Image
A standout amongst the most perceived brand logos on the planet, the Swoosh, has made Nike a
standout amongst the best brands and most exceedingly esteemed. The Nike mark alone is esteemed
at a value of $26 billion. Nike spends around 10% of its yearly income on publicizing and
advancements.
Nike has made awesome utilization of the Swoosh logo in competitor supports. The supports of
Romanian tennis player Ilie Nastase and separate runner Steve Prefontaine commenced Nike's
image sponsorships and today they embrace several competitors. Nike's supports of Michael Jordan,
LeBron James and Kobe Bryant in b–ball, Cristiano Ronaldo in soccer, Tiger Woods in golf, and
Roger Federer and Rafael Nadal in tennis are among the 15 greatest competitor underwriting
bargains in games
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Famous Logos Essay
Top 10 Most Famous Company Logo Designs in the World
Logo is a powerful tool and a valuable asset of a company. There are billions of logos in the world
and the list is increasing with every passing day. Logos generate corporate identity which is a
significant tool for spreading company's success in the world. There are some brands and companies
that can be identified by their logos at first glance even if the name is not mentioned with it. Logos
are a revolutionary work of art, which can be easily evoked and recognized. A logo is the keystone
of the brand and used as the main tool for advertising campaign. Famous company logos such as
McDonalds, Apple, Nestle, Android, IBM, Pepsi, Walt Disney, Google, Sony, Toyota, LG, Amazon,
Facebook, Nike, ... Show more content on Helpwriting.net ...
Chanel
Chanel is a world–renowned French fashion house best known for its haute couture, ready–to–wear
apparel, jewelry, perfumes and other fashion accessories. Chanel is one of the most prestigious
fashion labels in the world. The Chanel logo comprises two interlocked and opposing letters "C".
The logo is widely regarded as one of the most iconic, influential and best logo design in fashion
industry. Chanel's logo uses black color that signifies elegance, exclusivity and the brilliance of the
brand.
Other than these ten top logos, there are a lot many famous and popular logos in the world, which
are stated best, in their respective industries. The following is a famous logos list, sorted in their
particular categories.
1. The famous and best logos designs in the industry of automobile are of BMW, Ferrari, Honda,
Hyundai, Jaguar, Mercedes and Toyota.
2. The logo of Harvard University is known as the best logo design in educational institutes.
3. The logo of Adidas, Armani, Burberry, Calvin Klein, Chanel, Dior, Gucci, Lacoste, Levis, Nike,
Prada, Tommy Hilfiger and Versace have made a name for themselves around the world in the world
of

Volkswagen Logo History
The Volkswagen logo is a household image that is known on an international level. In over seventy
years, the logo has not changed a great deal and has stood the test of time. What most people do not
know how ever is it 's lush history dating back to Hitler 's reign to current day with law suits
debating the original creator of the logo. In short, the Volkswagen logo is memorable, scalable, and
effective without color. In addition to discussing the evolution of its design, what makes a good
logo, and my opinions on it, I will also discuss the historical background of the logo and the
company itself. Although the design itself is very recognizable, I would say the history behind it is
more intriguing.
Brief Volkswagen History
The ... Show more content on Helpwriting.net ...
A successful logo should work both with and without color. This is important because a lot of the
time, the logo will be used across all mediums. For example, it could be carved in wood or made
with metal. Scalability is another great attribute in a successful logo. Whether the logo is on a tag
under an inch in size, or on a billboard, it should be legible. Lastly, the logo should obviously be
relevant to the industry the company is involved in. This might seem like common sense to most,
but a lot of ineffective logos out there really don 't fit the current trend or design sense for said
industry. With that being said, all these points are just my personal opinion and will come up later
when I start discussing the evolution if the Volkswagen logo.
The First Design
The very first Volkswagen logo was developed in 1938 and was actually the result of an office
competition. Franz Xavier Reimspiess, an employee of Porsche, created the first logo during the
logo design competition within the company. He was given a one time payment of 100 Reichsmarks
(about $400). Reimspiess was also the engineer who perfected the actual engine for the first Beetle
's in the 1930 's. The initial design done by Reimspiess and the current 3D design they use today
really is not that different for having so much time go by. The initial logo indeed contain the "V"
sitting on top of the "W" in a bold sans–serif font that is still used today.

Wendy's Ethos Pathos Logos
In this essay the Wendy's "Flash Frozen? We Prefer Fresh, Never Frozen" will be explain what mode
( or modes) of persuasion what were used to appeal to the audience. The two modes of persuasion
what were used were Logos and Pathos.
One of the modes that the Wendy's commercial used was logos. The mode logos mean "It is
normally used to describe facts and figures that support the speaker's topic". Logos also means
"Having a logos appeal also enhances ethos because information makes the speaker look
knowledgeable and prepared to his or her audience.". Some examples from the commercial is that
that Wendy's said "We believe you get juicier hamburgers that way" so this implies that they are
trying to convince you that the way they are making their burgers tastes a ... Show more content on
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We Prefer Fresh, Never Frozen" is by using Pathos. Pathos is " is an appeal to the audience's
emotions." and also it can be used by " the form of metaphor, simile, a passionate delivery, or even a
simple claim that a matter is unjust.". By using these two ways to persuade somewhere Wendy's has
done so by saying " Skip the hamburgers at the frozen arches and head to Wendy's." Saying this in
the commercial can effect people by effecting their emotions. Wendy's did so by making
McDonald's sound like all of there food is frozen and it is never fresh because they said to stay away
from the frozen arches instead of the real name the golden arches. After Wendy's made those
remarks about McDonald's, Wendy's went right back into effecting people's emotions, the
commercial showed a real juicy burger zoomed into the camera so you would see how delicious the
burger looked. Also by saying "to come over to Wendy's and try a Dave's double." since that is the
last thing really said in the commercial the image of the burger and the text saying to come to
Wendy's will stay in your head. This is also another way Wendy's to persuade people by using
Pathos to make people look down on

Texting And Driving Logos
Every American in the U.S has an addiction of being on a phone while driving. The Public Service
Announcement (PSA), "The Danger of Texting & Driving" presents an American teenager texting
and driving. This PSA shows and explains what can happen when a person is in a vehicle and on a
mobile device. As mentioned previously this video demonstrates what consequences can happen as a
result of any American simply looking at his or her phone while driving. However, this short video
also can teach and demonstrate why anyone should not get on anything that will cause a distraction
to the person who is operating the vehicle. In the PSA, "The Danger of Texting and Driving" filmed
by Blue Lobster Productions, the video uses pathos which overshadows both ethos and logos
regarding the subject of texting and driving. Although, in this PSA, the use of pathos is more
effective than of the other two ethos and logos. Watching this short video of "The Danger of Texting
& Driving, the audience observes a typical day of a teenage man tying his shoes, and a small child
kicking a soccer ball. The intended audience may feel more sympathy for the kid, because of what is
going to occur next, and of the innocent expression on his face, as he was kicking the soccer ball
around. While the teenage boy was driving, he suddenly got a text message from his friend. The use
of foreshadowing allowed the audience to guess of what was about to happen next. Not knowing the
boy was kicking the soccer ball around

Examples Of Ethos Pathos Logos
The term Logos is a logic, objective, proof, reason. It is a fact or incident that happened in a period
of time. Whereas pathos is a feeling, empathy, values. Similarly, Ethos is a trust, credibility. The
video has used a huge number of a rhetorical plan to get point across including logos, ethos, and
pathos. In the 1st video "Drunk History– Claudette Colvin and Rosa Parks", There is a
discrimination between white and black during 19th Century in a sarcastic way. In the video, they
have shown two black girls being deployed of their fundamentals rights. As they were trying to go
home in a bus, Black girls were forcefully drop out of the bus by a white passenger, white police.
Claudette was then kept in the jail. Claudette a 15 years old lady

Examples Of Brand Logo
The brand logo is part of the visual brand identity (Abratt, R. and Kleyn, N., 2012) and refers to the
accompanying sign or symbol (Brassington, F. and Pettitt, S., 2006) that represents the brand name
and company. The design of logo is very important; logo design play an important role in
influencing brand attitude among the target market. Logo must be design to fulfill what company or
the brand image is to convey correct message to consumers. Some logos also design creatively and
have some hidden message.
Example like the logo design of FedEx Corporation, FedEx is an American global courier delivery
services company. The logo of the company look like simple, but actually between the word E and
X there is a hidden forward arrow symbol which ... Show more content on Helpwriting.net ...
And some redesign logo failure because people might don't like the new logo or people will read
some other meaning on the new logo brings. One of the examples of company that redesign their
logo and make consumers can't recognize it is Super Coffeemix Marketing Sdn. Bhd. Super
Coffeemix is a food and Beverage Company which is established at year 1987, their famous product
is 3 in 1 instant coffee and cereal drink. The previous logo of the company is a red color word of the
company name "Super" surrounded with the green wheat symbol; the new logo changed by the
company in recent year is red in color background with white in color of "Super" word with a
yellow curve below the word. The new logo was totally different with the previous one which the
company was use for many years, this will make consumers confuse. Even the company has stated
their previous logo on the package of the product to bring up to date to consumers, but this only
work for the loyal consumers who was always and continuing purchases for the company products,
the others consumers who was just purchases the product when their needed will not notify and they
might switch to the others competitors brand, this might be a risk for the

Ethos Pathos Logo And Logo Analysis
The image of our company is one of our core values and is present in all the communications we
generate. Every company needs an image of powerful new brand that differentiates it from its
competitors and to express the values we want to convey.
Differentiation, symbolism and easy to remember are the requirements to be met by a good logo
design. In addition to adapting to different uses, such as in black and white, dark background, small
or promotional applications.
That is why we need to know the company, its product and its market, and define objectives to
transmit values to a potential audience.
We use typography, colours, shapes and composition to communicate a particular message. That's
why we design logos are sometimes smooth, rounded,

When an author writes a persuasive article of any kind they use at least one of 3 appeals to get their
point across. The appeals of Pathos, Ethos, and Logos are used by all persuasive essay writers to
prove the point they are trying to relay across and are applied to every argument. Ethos is an appeal
to ethics, and it is a means of convincing someone of the character or credibility of the persuader,
pathos is an appeal to emotion, and is a way of convincing an audience of an argument by creating
an emotional response, logos is an appeal to logic, and is a way of persuading an audience by
reason. When faced with the question why Native Americans' dying Language need to be saved the
article "Saving America's Endangered Languages" brings up a number of valid points to help
strengthen its argument. Every point that is bought up by the author Ellen L. Lutz uses one or more
of these points to help prove that point that native american languages need to be saved. ... Show
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In trying to prove this point she appeals to by using ethos to help strengthen her argument. She
states "to the Native Americans whose languages are just a few years away from extinction, the loss
goes to the heart of their identity. It's a matter of cultural survival." This is a clear appeal to one's
emotions to bring out an emotional response a feeling of sadness for the native american people the
article is based around. Ethos in this sense can be used to help place the reader in the shoes of the
subject and help see from the subjects point of

Alone, the use of only ethos, pathos, or logos would make for a semi–interesting story, but together,
they tell a believable account of real events. Beatty makes use of all three techniques to connect with
her audience and share her own story as well as hard facts that verify the events. The powerful
combination of ethos, pathos, and logos conveys Beatty's story convincingly. Beatty appeals to her
audience's sense of ethos by admitting her lack of knowledge on certain topics in order to appear
honest. She openly states, "I wondered, For what?" This acknowledgement of her confusion
attempts of show the audience that she writes the entire account of her story, both positive and
negative. That simple inclusion of a thought train gains her credibility with her readers. Her goal in
including those thoughts seems to be to gain trust and respect that makes her story appear
trustworthy. Beatty's extra emphasis on specific children's background appeals to the audience's
sense of pathos. She gives insight into certain students like DeAndre by including details of their
actions. She provides one specific occasion of DeAndre's human emotion when she shares that "He
began to cry, jaw set, silent." Her explanation of ... Show more content on Helpwriting.net ...
She logically defines gang violence as "a symptom of a society that does not meet the physical and
emotional needs of its children." That sentence alone would be boring to readers, however,
combined with previous ethos and pathos, the audience can relate real situations to her definition of
gang violence. After contemplation, her logos cements points from her earlier story about the impact
of gang violence. She used the technique of logos to provide concrete proof of the situations she
lived through and wrote about. By connecting her ideas to evidence, Beatty showed the audience the
reliability of her

Rhetorical Devices: Ethos, Pathos, Logos The two articles written had different goals to reach out to
readers. The article, "Can Animals Think?" by Eugene Linden, main purpose was to convince
readers that animals have a similar mentality as humans. The second article, "Who Wants to Shoot
an Elephant? by Wells Tower provides multiple perspectives about hunting to the reader to form an
opinion towards this topic. To achieve the purpose of the articles, both of the authors used the
rhetorical devices ethos, pathos, and logos. Although Mr. Linden employed useful anecdotes that
appealed to emotions, Wells Tower's use of logical ideas and emotional tales proved to be more
successful. "Can Animals Think?", written by Eugene Linden, focused on witty anecdotes
throughout the article. He uses ethos whenever he tells an anecdotes. Such as in paragraph four
when he says, "The big breakthrough in these experiments came when two psychologists, R. Allen
and Beatrice Gardner, realized their chimps were having trouble forming ... Show more content on
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In "Can Animals Think?" written by Eugene Linden, the article uses ethos during his anecdotes,
although not excessively. Logos was used much throughout the article with listing facts about
nonfictional stories about these animals. Pathos was scarcely used throughout the article by Eugene
Linden, "Can Animals Think?". In "Who Wants To Shoot An Elephant?" by Wells Tower, he uses
ethos, pathos and logos in the best combination for this scenario. The writing technique he chose
allowed readers to arrange their own opinion towards the issue of elephant hunting. It allowed (for
some) readers to open their eyes for this troubling situation. Even if "Can Animals Think?" by
Eugene Linden, used rhetorical devices throughout the text, it was not as well written and dispersed
as in "Who Wants To Shoot an Elephant?" written by Wells

From this course, I learned many different concepts. The one that I feel will contribute the most to
my life outside of this class would be pathos, ethos, and logos. Persuasion is something that most
people deal with often. Pathos, ethos, and logos are something that has a significant role in
persuasion.
Pathos are used to appeal to emotions of the person. Using pathos to persuade someone you want to
convince them with an emotional response. These may make your paper more effective, because if it
has anything to do with their emotions it will make them more interested in what you have to say.
An example of pathos would be "If we don't move soon, we're all going to die! Can't you see how
dangerous it would be to stay?" This shows that if someone told you this it would affect how you
felt about staying. ... Show more content on Helpwriting.net ...
By using ethos, you are letting your audience know that what you are saying is true and not just
what you want them to believe. An example of ethos would include something like "As a doctor, I
am qualified to tell you that this course of treatment will likely produce the best results." When you
hear that someone is a doctor, it makes you trust them when they are telling you anything about
helping solve anything wrong with your body.
Logos is a way of persuading your audience by logic. When using logos, you are persuading your
audience more by reason. Using reason for persuading is when the persuader makes it seem like
what they are persuading you is the best option. An example of logos would be "You don't need to
jump off a bridge to know that it's a bad idea. Why then would you need to try drugs to know if
they're damaging?" This would show you that it is common sense that doing drugs is bad, so don't
try it to see if it is

Ethos Pathos Logos
Writers use pathos, ethos, and logos in their writing to appeal to their audience. Pathos is an appeal
to emotions, ethos is an appeal to trust, and logos is an appeal to reasoning or logic. Frederick
Douglass's, " What to the Slave is the Fourth of July?" is about his views and the views of many
slaves towards the Fourth of July. He uses ethos, pathos, and logos effectively to convey his central
message. "Fellow – citizens, pardon me, allow me to ask, why am I called upon to speak here today?
What have I, or those I represent, to do with your national independence?" (Douglass) Here he
appeals to ethos. Douglass was once a slave who was able to escape. As a former slave, he did not
experience the Fourth of July the same way free people did.

Example Of Ethos Pathos Logos
In accounts of true crime seen today, rhetoric is often used to impact readers and how they receive
the information presented in the article or given argument. The use of rhetorical devices such as
ethos, pathos, and logos ensures that the information appeals to not only one area of communication,
and effectively gets across to the intended audience.
Bianca Roberson was an 18 year old girl who was recently killed by David Desper in a road rage
incident.
The article, written by Lydia O'Connor recounts the events of the murder, including details on how
Bianca was killed. O'Connor's writing includes examples of pathos, and logos, making it an
effective form of communication to her readers. The first example of pathos is shown when
O'Connor includes a background on the victim. She states that Bianca "was headed to Florida's
Jacksonville University in the fall", and as readers, we sympathize with this not only because we
realize how young she really was at the time of her brutal death, but also because it becomes so clear
how quickly her future was taken away from her. By including details about Bianca's future, the
author gives a very specific piece of information that, in turn, appeals ... Show more content on
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O'Connor includes the source of her data in the form of Tom Hogan. The information about the
incident is known to be reliable as Tom Hogan is the Chester County District Attorney. This appeals
to ethos as we are inclined to trust what Hogan says because we know that situations like this one is
what he bases his career off of. We as readers are also able to infer that O'Connor's information from
Hogan is accurate as she provides a link to the press conference in which he presented information
on the murder. Although only one appeal of ethos is presented in the article, it proves to be
sufficient, as Tom Hogan is an individual with clear authority on the

No Logo Sparknotes
Book Review:
Book: No Logo: No Space, No Choice, No Jobs
Author: Naomi Klein
Country: Canada
Subject: Alter–Globalisation
Genre: Non–fiction
Publisher: Knopf Canada and Picador
Publication Date: December 1999
Video: 40 minutes Video on an idea of Naomi Klein, No Logo– Brands, Globalisation and
Resistance (2003), directed by Sut Jhally.
Abstract:
Naomi Klein, one of the leaders in the anti–globalization movement. His book No Logo are
summarized, analysis and discussed some problems of globalization. Such as, during anti–
globalization activists, how should economist respond?
The topics covered in the context are the facts about poverty, inequality of income, trade
liberalization facts and economic growth in Global and Mexico and the consequence of
demonstration rallies for agriculturalists in developing countries.
Introduction:
Naomi Klein was born in Montreal, Quebec, May 8th, 1970. She is an award–winning journalist
record–breaking Canadian author. After several year of research, book "No Logo" in 2000 written
by her. In this book, the policies of international organisations such as World trade Organisation
(WTO) and large multinational corporations and their business practices were criticised. The book
was published shortly after WTO summit in Seattle, in 1999. The books instantly become a
bestseller because of its powerful expression for anti–globalisation disapproval feel and what is
bang up–to–date on in

Persuasive Speech Logos
"No matter what discomforts and expenses you had to bear to come here, there will be seven
minutes tomorrow morning that will make you feel it was worth it," said a NASA guide to a group
of guests on the day of the rocket launch. The purpose of each of these articles have large
distinctions between each other. The first article, "In Event of Moon Disaster," by William Safire, is
meant to comfort the audience. The second article, "The July 16, 1969, Launch: A Symbol of Man's
Greatness," by Ayn Rand, is meant to describe the amount of happiness and pride the nation as a
whole felt that day. The purpose of these articles is also tremendously impacted by how the authors
present the subject to the audience. Because the speaker of the second article, Ayn Rand, was present
in this particular occasion there is an intimate influence on the text from the speaker. Both of these
texts appeal to the audience with ethos considering they are both prevalent people in society. The
President has automatic ethos, and the author also has ethos with her position as a novelist. On top
of that both articles appeal to the audience with logos because it is very logical that the nation would
either be upset and mourning the case of a loss, or the nation would be jubilant and elated with the
successful landing on the moon. Lastly, the articles appeal to pathos in that they trap the american
hearts with either sadness or happiness. The articles hook into the reader's emotion through talking
about families mourning and using figurative language about the image of the launch. Both of these
texts are equally effective in completing their purposes.
Furthermore, the purpose in these two articles are completely variant, but they still have similarities.
The first article, "In Event of Moon Disaster,"is just the President trying to comfort the American
people and maybe even those who have theoretically died. The President is reaching out and
reassuring his people that America will not give up, and that these two men were not lost in vain.
These two men willingly made a sacrifice which lead to their death, according to this speech,
making this mission unsuccessful. Even though Nixon is not the author of the speech, he adds ethos
to the speech

Ethos Logos
THESIS: In Jonathan Edwards' "Sinners in the Hands of an Angry God" vivid imagery is utilized
through ethos, logos, and pathos in an attemt to sway the acts of sinners to be morally correct."
Jonathan Edward, an American theolagian and central figure in the awakening during the 1800's,
was mostly known for leadning the great awakning and his strong belief in hell: a very common
topic during his time. In his sermon " sinners in the hands of an angry god," preached on July 8,
1741 in Enfield, Connecticut. Edward emphasizes gods power and how easy it is for god to drop
you in hell, so therfore you should do everyhting you can to get on his good side.
"Sinners in the hands of an angry god" is a sermon written by Jonathan Edwards, an American
theolagian. The sermon was preached during the periode of great awakening when it was a time of
religiouse revival. The Great Awakening was essentially a spiritual awakening of different religious
groups in thethirteen colonies of America in the 18th century. While before the people were more
static and somberin their approach to religion, when the Awakening began they started to be more
emotional, so they could feel a greater connection to God. After the Glorious Revolution of ... Show
Using pathos connects with the reader or listener emotionally, sometimes making them feel that the
speech is being directed to them personally. The use of ethos is critical because in order for edwards
audience to take him seriously, they must respect him and agree that he is worth listening to. Finally,
the use of logos in edwards preach is important because facts are needed in order to make a valid
position and point. Opinion is great, but the readers and listeners need to know the facts in order to
listen and agree to edward ethically and emotionally. Ethos, logos, and pathos in edwards sermon
are all equally important and all work

Ethos Pathos Logos
This paper analyzes the types, forms, and effectiveness of the author's use of pathos to evoke
emotion from their audience to persuade them to support the purpose of their message. Defined in
the course pack as "using emotion to persuade" (Heasley et al. 128) pathos is a technique rhetorists
use to garner an emotion response from their audience through one of four methods. These five
methods are word choice, vivid examples, personal experience, scare tactics and sensory details;
authors can employ these methods individually or in conjunction with one another to invoke a
pathetic response from their audience. In End the Drug War's ad "DID YOU KNOW?" they
effectively use, pathos to persuade their audience to combat addiction that mental health ... Show
Accompanying this ad is a photo of a small male child in a seated position with his hands over his
eyes. The boy is wearing a pinstriped shirt and socks in gray and black on a landing with a gray
bannister and a light shining down on him. Inclusion of this picture with the words placed on the ad
is attempting to gain a greater emotional response from the audience. The background of a brighter
white light shining down symbolizes the need to shed light on the situation. The child seating on a
landing on the stairwell could signal to the audience that we have reached a tipping point and need
to act to improve the situation and not fall further down the steps. With the combination of the
railing on the stairwell depicting bars of a jail cell and the shirt and socks of the child in stripes
appearing to make the child look like a prisoner. The final piece of the child seated with his back in
the corner with his hands over his eyes reflects the pain, shame, and fear the child feels being stuck
in this situation with no apparent way

Creating A Good And Memorable Logo
Just assuming, when most people think of logo design, the image probably goes something like this.
A scruffy man, with a graphic T–shirt is sitting in front of a Macintosh computer monitor, with
Photoshop open and putting the final touches on the changes of a logo he found in Google images.
This scenario, however plausible sounding, is usually incorrect. There are many different and
complicated steps that go into creating a logo, and even more steps that go into making a good one.
Drafts upon drafts, with variations upon variations, with different color swatches and different color
schemes, and dozens of meetings, with panels of people, with all different preferences and hopeful
intentions–who knew all these different aspects went into ... Show more content on Helpwriting.net
...
They could fire up their laptop and Google, 'steps of designing a logo,' and they would be faced with
a promising list of results, where one of the results possibly being, 'Get Started with Logo Design –
Creative Blog.' On the webpage there is a brief explanation of what a logo is followed by some
simple steps and guidelines. There are some helpful tips such as "a logo must be simple, ...
memorable, ... enduring, ... versatile, ... and appropriate" (Cass), and these are all aspects that
graphic designers consider in the first drafts of a logo. However, if the business owner doesn't
understand the reasoning and intentions behind certain decisions that designers make, then it is
unlikely that an effective logo will be created. Keeping with the business owner's journey to create a
good logo, the owner would probably unintentionally create a logo that fits in perfectly with the
current trend of their culture, but that would be a mistake. The outcome of a company's popularity
relies heavily on how well their logo can stand the test of time. If the logo doesn't need to be
changed every couple of months to keep up with the trends, the easier it will be for the logo to
become easily recognizable. A good logo doesn't have to be flashy; actually some of the most
memorable logos in history have been the simplest ones yet.
The logos above are some of the

Texting And Driving Logos
Texting and driving is more dangerous than it seems, taking your eyes off the road for even a few
seconds anything can happen. Many innocent lives have been taken by distracted driving. The
Public Service Announcement "Don't text and drive", displays a teenage girl driving in the car with
some friends. The girl then receives a text from her mother that reads "You know when you'll be
back tonight?" As the girl proceeds to text back she doesn't realize she begins drifting into the
oncoming traffic lane, where a young lady is driving with her two children. Before the two cars
collide, time stops and the drivers get out to conversate. Once they get back in time begins to move
again and the cars wreck. In the PSA "Don't text and drive" Produced by TranterGrey Media, pathos
stood out over ethos and logos. Pathos is used more effectively element in this video.
First the PSA illustrates pathos more than ethos or logos, because before the cars collided time froze
and both drivers get out and discuss what is about to happen. During this conversation, the older
woman asks the teenage girl did she know that she is in her lane and if she is texting. The teenage
girl responds "I was just checking in with my mom. I was telling her, I thought I would be home by
six". The older woman then states "It's okay there's enough time, just pay attention." The girl quotes
"I'm not even halfway through the text, there is no way! I'm not going to look up". The older woman
cries "my babies are in the

Tacoos And Logos In Advertising
Do you recognize any of these images? I know I do. Nike, Taco Bell, Target. But what do all of
these pictures have in common?
All of these images are logos. No, not the kind of logos that we learn about in English each year,
instead, these are images that each respective company has chosen to stand as an easy symbol that
consumers will recognize whenever they see it. Usually, along with a short slogan. You know what I
mean: Live Mas, Just Do It, I'm Lovin' It.
But did you know that these companies have been conditioning you your entire life without you
knowing to recognize and buy their products? It's true. Through many different forms of advertising
such as catch phrases, logos, and even familiar tunes (bada ba ba baaa, red robin, yum), ... Show
Companies have been tricking our brains for decades– through the use of other practices, maybe, but
it's still the same thing. Right? Or has Neuromarketing crossed the line? And if it has, how do we
know? My solution is to be aware. Did you know that many supermarkets use the smell of freshly
baked bread to encourage bread sales? And fast food restaurants are designed to have bright lighting
and uncomfortable seating to encourage customers to eat and get out of there fast, making room for
the next customers? Well, the goal here is to know and be aware of this.That way, if we don't want to
be manipulated, we don't have to

Aristotle believed Rhetoric's main purpose was to persuade an audience. (Rorty 1996). Aristotle
claimed that there were 3 main appeals that the persuader would use in order to convince the
audience that their view is the right one, or that their product is the best. Aristotle would argue that
these arguments all have a basis in "common sense", meaning that the persuader can come to a
conclusion based off of the audiences shared, and agreed upon knowledge (Gregoric 2007). Logos,
Ethos, and Pathos are the three type of appeals Aristotle uses to describe the rhetoric of persuasion.
Logos is the appeal to logic and reasoning. Logos primarily uses data and statistics in order to
persuade an audience. However, logos can also utilize the "if A then B" statements to come to
logical conclusions using an assumed common sense for your "A" statement The appeal to logic is
highly used in scientific studies because every conclusion is based on results and numbers obtained
from experiments. ... Show more content on Helpwriting.net ...
This credibility can come from the persuader themselves, or a person(s) of credibility that has
influence over the audience. For example, an audience is much more likely to listen to a dietician on
a healthy diet than a co–worker who is trying the latest "trend". Ethos also uses the common sense
by assuming the person(s) of credibility has had the background in order to present their conclusion.
Lastly, Pathos is the appeal to emotion. Pathos will use the emotion the persuader is appealing to
and exploit that to convince the audience of their point of view. Pathos has been used heavily in
politics recently, mostly appealing to the people's emotion of anger and embarrassment in congress
to persuade the audience that the opposing party is the one to vote for. The assumption of common
sense is also used in pathos. In order to appeal to one's emotions, the audience must share the same
knowledge you're basing your argument off

Ethos, Logos And Symbology
"Ethos, Pathos, and Logos are modes of persuasion used to convince audiences." In the video,
"Breaking News: Some Bullshit Happening Somewhere", uses Pathos very well by provoking the
audience to laugh and feel sorry for the residents. The actual "Bullshit", is the language given by the
news anchors and how careless the "somewhere" is to have a bear loose. The language actually pulls
readers in and some find it funny rather than inappropriate. There were no facts included in the
video, so there's no Logos represented. As for Ethos, the video doesn't have an appropriate language
especially for the age group that watches the news, concluding the audience doesn't have trust in the
author/ video. In the video,

Example Of Ethos Pathos Logos
Being homeless is found all around the world in every country. Either the people lost their house due
to weather, money, or even being kicked out, being without a home is something no one should have
to go through. While the Habitat for Humanity advertisement is lengthy, I argue that the
advertisement effectively convinces the audience to join by donating, advocating, or volunteering
through its use of logos, pathos, and ethos.
One of the very first people we met at the beginning of the advertisement is a girl, later we learn her
name to Pheeyo Aung, talking about living in a garage. This specific part of the video shows how
logos is being used. By telling us about her living conditions before by showing us pictures of her
family. She even tries not to cry while trying to talk about wanting to have a real living space and
get out of the garage she was in. Although she was very emotional during this section of the
advertisement, the audience see what she was really living like. We get a feel of how she was living,
and it was not something she was just told to say.
The video also shows us some statistics of Housing problem. Again, showing the use of logos by
giving us numbers to visually see now and for the future. These statistics included how just in
America alone, there is a 33% of housing problem. And more than one billion people in the world
live in "housing slums". They also show us a visual graph of the world filling up to 32 percent to
show the housing problem in the

Use Of The Greek Word Logos
My word study will focus on the use of the Greek word logos in the opening section of the John,
namely 1:1–14. The word is used in a couple of remarkable ways in this passage, namely because it
is personified and associated with God and his creative work. Furthermore, this logos is said to take
on flesh and dwell with humans and to enlighten all of existence. We are also told that, although the
vast majority of men reject this logos in flesh, a handful do accept him. These experience
transformation and are no longer considered to be born of natural descent, but to be children of God.
Greek Usage The Greek word logos has the general meaning of "word," "statement," "utterance,"
discourse," "meaning," "matter" or "reckoning." A derivation of lego, it appears as early as the
works of Homer. It began to be used in a philosophical context in 500 B.C. by Heraclitus, who used
it to express an instrument of thought that expresses the thought itself and its conclusion. As a
concept logos was used to include any information given by the senses, and the underlying principle
that related objects to each other in a sort of universal law. However, for other philosophers the word
could be used in different ways. For instance, Parmenides used the word to express pure thought
apart from the 1 senses. The Stoic philosophers used the term in a very different way, giving it the
meaning of rhetorical and argumentative ability for an individual. By the third century the term
began

Ethos, Pathos, And Logos
Today I am here to take about Ethos, pathos, and Logos and how my discourse community
influenced my use of these devices to join other communities. If you do not know what a discourse
community is, then it is a group of people who share knowledge of a particular topic, similar
backgrounds and experiences etc. my discourse community was High school broadcasting which for
most students they would never join because it is a very tech–savvy class. At our school the
announcements were not done by an administrator, we had video feed to every classroom in which
the broadcasting class would do the news and create humorous shorts to inform and entertain
anyone who was watching .Our job as a class was to inform students on a day to day basis, ... Show
As well about half the students did not take us seriously. So with those in mind we had to build up
our credibility. In the beginning of the year we had to start with factual pieces which we brought the
students peers to react to videos like the iPhone 6 plus bend test in which I was in charge of. We got
great reactions and we got students to actually watch the show. As well as showing quotes from
important people and/or organizations. Students would actually believe and understand what we
were showing and were being informed. On top of that we got each episode checked for credible by
administers which we always passed. From these experience in broadcasting I learned how to use
ethos quite effectively. Broadcasting taught me that without ethos you do not have anywhere to
begin. If no one sees that you are credible then no one will listen to you in your discourse
community. It is important to show credibility without there is nowhere to start. This transferred to
my own way of using ethos to in the beaginnig show and strengthen my credibility early on so
people keep listening.
It is easy to just say a few facts but as our audience are high school students we had to gain their
attention via aesthetic appeal. When I mean is keep high school students interested in the show and
not go on their phones. If we could not connect to them then I would utterly make us useless that is
why we use pathos to keep the

Ethos Pathos Logos
The different modes I use to try and persuade someone vary greatly depending on many factors.
Some of these factors include my audience, the medium I am attempting to use, as well as my
desired message and outcome. While writing, putting an emphasis on Logos and Pathos works the
best for me, as these two in coordination will typically build Ethos. I like to use various facts that
are inherently emotional in my persuasive works. I do this mostly because facts can be verified and
accepted as true thus, the emotions in which I conjure and project with these facts are verified as
just. This allows me to build various forms of ethos by both proving factually relevant to the
situation as well as emotionally attached to the circumstances or change. I will also ask rhetorical
questions ... Show more content on Helpwriting.net ...
When I feel passionate about a topic I become deeply entrenched in the facts as well as the emotion
behind the subject. If I understand the audience and how to deliver my message, then passion for my
topic is usually infectious. Due to the fact that I like to show this passion, I am perhaps most
persuasive when speaking in public. To me personally, I feel that I have many more tools at my
disposal when public speaking than when writing. While the premise, information, and general
tactics remain the same whether writing or speaking; when writing my argument, I am unable to do
things such as provide more emphasis on imperative information and feelings, look people in the
eye, and utilize body language and gestures to portray the message exactly as I see fit. In my
opinion, allowing my argument to be read typically results in an infinite number of different ways of
portraying tone, meaning, and vocabulary. The same can be true of listening to a speech however, I
am able to use projection, posture, movement and voice inflection to affect my desired
representation of the

I find logos from the text, it is in the beginning of the text. The author talks about how many books
that her writes and it also has specific years and name on the text. In my opinion, the most obvious
example of the ethos is the sentences that the author's writing, because the author is the professional
person in the writing area, so that I think she has the power to let reader believes what she said and
what she think. There also have some instances to firm the main idea. In the third paragraph, the
author uses the feeling of people to represent sometimes people wants to be the person like them, for
example "people tend to look at ...... they have to tell" some of people desire to be the writer because
they think they can get lots of money.

The Rhetorical Triangle: Ethos, Pathos, and Logos
Persuasion is the key to getting the results you want, not only for politicians or lawyers, but for
every one of us. In a job interview, you will have to persuade your interviewers why they should
hire you over the other candidates. In a classroom presentation you will have to convince your
classmates and teacher that what you're saying is worth listening to and that you deserve a good
grade on the assignment.
Every speech or presentation is persuasive to some degree. If you're trying to get listeners to accept
your point of view, you're trying to persuade them. Even if you are delivering an informative speech,
you're giving your audience the impression that what you're saying is correct. And that too, is a form
of persuasion.
If I wanted to convince ... Show more content on Helpwriting.net ...
The televisions we use nowadays will turn into something completely old–fashioned."
Now imagine a random passerby stopping you on the street and saying the same thing. Who are you
more likely to believe? You will likely believe this statement more if it comes from Mr. Gates. This
is because Mr. Gates has credibility, meaning that you will believe what the speaker is saying simply
because he is the guru of the computer industry.
Pathos appeals to the emotions and the sympathetic imagination, as well as to beliefs and values.
Pathos can also be thought of as the role of the audience in the argument. People often shy away
from using emotion in public speaking, thinking that it's inappropriate or unprofessional. Nothing
could be further from the truth!
Logos appeals to reason. Logos can also be thought of as the text of the argument, as well as how
well a speaker has argued his/her point. Audiences accept arguments that are logical and well
reasoned.
The rhetorical triangle does not only apply to speaking! It can also be applied to persuasive

Branding Logo Redesign
TABLE OF CONTENTS 1.0.Introduction......................................................................1
2.0.Objectives..........................................................................1 3.0.Literature
Review...............................................................1–2 4.0.Resarch
Design...................................................................2–4 4.1.Data Source &
Type......................................................................................................................2 4.2..Research
Instruments..................................................................................................................2 4.3.Sample ...
Show more content on Helpwriting.net ...
Given this, the exposure/repetition–effects literature stream is helpful in understanding the theory
behind response to stimuli such as logos. Researches who have examined the relationship between
exposure (in particular, repetitive exposure to stimuli) and affective response have reported results
that can be categorized into two broad categories. First, a number of studies report an inverted "U"
relationship between exposure to stimuli (ranging from nonsense syllables to advertisements) and
affect (Crandall, Montgomery and Ress 1973;Kail and Freeman 1973; Zajonc Crandall, Kail and
Swap 1974, Anand and Sternthal 1990; Calder and Sternthal 1980). The prevailing explanation is
the "two factor theory" that states two opposite psychological processes: positive habitation and
tedium mediate the relationship between exposure and affect(Berlyne 1970). Positive habitation is
defined as a reduction in uncertainty or conflict in a person's mind (Cacioppo and Petty 1979).
Repeated exposure leads to more opportunities to learn about the stimuli thereby reducing
uncertainty and this learning is presumably rewarding and leads to increased affect towards the
stimulus (upward portion of the inverted U). The decline of affect (downward portion of U) results
from the tedium of repeated exposures to the stimulus. Tedium is defined as a state of

Dominos Logo
A logo is a graphic mark or symbol used by commercial enterprises, organizations and companies.
Logos are either a full graphic like symbols and icons or are composed of the name of the
organization like a logotype or word mark. To make a logo for your organization or commercial
enterprises you need a logo design company or a graphic designer to design your logo. It requires a
clear idea about the concept and values of the company or product as well as understanding the
target group or consumer. The steps of a logo design process are finalizing the logo concept,
choosing a suitable font, deciding the theme colors and format involved. The colors of the logo play
an important role in brand differentiation and it can influence the consumer opinion ... Show more
content on Helpwriting.net ...
The history of Domino's Pizza and their logo
Two brothers in a small Michigan town have founded it in the 1960's; Domino's was once a small
pizza store. Now it is the 2nd largest pizza chain in the United States, with many stores around the
world. Domino's famous pizza store enters the world of pizza. Once offering only a limited selection
of pizza, but now they have branched out into vegetarian choices, their famous chicken wings, pasta,
sandwiches, and of course their famous pizza. Domino's has become the place that many people
think of first when they want to pizza. Domino's Pizza has been opened for 52 years.
One of the important things that have helped Domino's pizza over the years was their distinctive
look of their logo. The bright attractive colors stand out to people passing nearby. The color of a
logo is important Research reveals people make a subconscious judgment about an environment or
product within 90 seconds of initial viewing. Between 62 and 90 of that assessment is based on
color. Red color is usually used for restaurants to stimulate appetite.
Domino's Pizza logo

How Is Logo Important In Business
ENHANCING BUSINESS BY THE USE OF BEST LOGO AND NAMES FOR UR COMPANY
BRAND
How is logo important in business?
New start up logo is very important and critical aspect of business .The logo holds the company
name and its status in the society.Every reputed companies are known by its name and logos all over
the world.The company logo and name is decided depending upon the goals and aim of the
company.The company who targets for the client and organisation welfare should be more careful in
designing the logo.The logo is the most essential part of business.It serves the best part for getting
famous.
Logo serves the identity of the company
The logos stands for the potential of the company and its employees.Most of the companies design
their logos in such a way that it conveys some messages like goals of the company.There are many
choices to ... Show more content on Helpwriting.net ...
Importance of name for a company
The most essential part of the company is the company name.Company name and logo should be
connected,ie,both should be linked.These are the very important and basic part to start up a fresh
company.It has to be thought several times before making the decision.Once we fix a name and if
we change it later ,it will not help in keeping up the reputation of the company.
Once we get ready with the the best logo and the name we should register the trademark and place
the logo next to the name of the company.The very next step is to start promoting the product as
well as awareness among the users.Place the logo near to the names of all the products of the
company and try building the brand

Ethos Pathos And Logos
Athletes in America are known to be some of the highest paid athletes in the world. Multi–million
dollar contracts and extreme amounts of money. They play extreme amounts of games and get paid
what the general public would think to be a lot. In reality, they don't get paid enough. In The
Cauldron article, Leland Faust try's to persuade the audience about athletes paychecks. He
effectively uses ethos, pathos, and logos in order to persuade the audience into believing athletes
should be paid more.
First, Ethos. Mr. Faust begins by telling the tale of how sports appeal to everyone from all
demographics. He said "Sports are cross–cultural in a way that virtually nothing else is. Sports fans
have no one demographic therefore money shouldn't either." This establishes a sense of knowing the
main topic here. Mr. Faust explicitly states that money and people shouldn't have a demographic.
This further affirmed that money shouldn't be controlled by just one source. Next Mr. Faust said this
"The athletes are paid [...] to perform services for a few years [...] then when their short careers are
over cash their checks and move on [...] from the money owners and leagues don't want you to
have". This rather winded quote is the perfect example of the main reason athletes are being
withheld from whats rightfully theirs.
Second, Pathos. Mr.Faust has a strong stance on the rare ability of players and why they are so
special. He said, "The professional athlete is one of the rarest jobs a person can

Ethos Pathos Logos
Rhetoric in Videos
Rhetoric is defined as the art of effective or persuasive speaking or writing, especially the use of
figures of speech and other compositional techniques. It is used to persuade an audience. According
to Michael Austin in Reading the World: Ideas That Matter (661,664), Aristotle has three elements
to persuasion: ethos, pathos and logos. Ethos is not just appealing to ethics, but it is establishing the
speaker's credibility and character. Pathos is an appeal to emotion to persuade an audience of
something. Logos is an appeal to logic with things like facts and research. Any speaker that wants to
persuade an audience to believe something should have an equal amount of all three elements. In the
three videos, the speakers use ... Show more content on Helpwriting.net ...
That video seemed to build credibility at the beginning through the news room background but lost
the credibility, in my eyes, through the offensive language used by multiple people in the video.
Also the credibility was lost when the "news anchor" did not seem too interested in talking about the
topic by saying things like "a desperate attempt". Also one of the "witnesses" says "I'm an older
man, so you can trust what I say", to try to build his personal credibility. There is also a expert
mentioned to assist the speaker to help persuade his audience while making his point. Personally, I
did not find any pathos in the video, but did spot some logos. There were a couple of graphs shown,
which shows a sign of fact in the video, but they didn't help the speaker and his point because his
credibility was destroyed by the language

Ethos And Logos In Advertising
There are 3 types of form of argument in creating advertisement, namely, ethos, pathos and logos.
Ethos is a form based on character or authority while pathos is based on emotions such as fear,
desire, sympathy and anger. Lastly, logos is something on logic, facts and figures. In advertisement
industry, ethos could be identified through the product which is endorsed by celebrity, someone in a
uniform and professional looking people. This is because ethos refers to the trustworthiness or
credibility of the people who advertise. When we see a puppy locked inside stuffy cage, beside an
empty feed bowl and staring at us, we probably feel sympathy for the poor puppy's situation. This is
the way the advertiser sells us dog food. They are successful to stimulate our pathos as Pathos
means persuading by appealing to the people's emotion. Logos is a concept that is opposite of
pathos. It means persuading by use of reasoning and logic. It is mostly in form of evidence,
explanation, facts, ... Show more content on Helpwriting.net ...
First of all, we began with daily essential device, smartphone. It is an irrefutable fact that our
versatile smart phone has the both advantages and disadvantages. We imagine ourselves using our
phones on the street while walking, even when going across the pedestrian crossing. It is very
perilous action and we know it, but we do it. We imagined of the picture that a person is going
across the pedestrian crossing, then slowly, there would be an appearance of pool of blood at his
underneath. In the end, he reaches at the edge of a cliff that if he makes forward a step, he will fall
down. However, most importantly, he does not know his fatal situation as his two eyes are
desperately staring at his phone screen. It was our first draft and we thought it is a common problem
nowadays. This means everyone could understand the ad and it could function as a public service
advertisement as we planned. But, in the end, we conclude that it is effective, yet,

Ethos Pathos Logos
Advertisement Success and the Use of Ethos, Logos, and Pathos
The main purpose of commercials and advertisements is to persuade the viewer to purchase the
product that is advertised, but not all commercials are successful in this endeavor. Companies, such
as Budweiser and Kleenex, appeal to the viewers' ethos, logos, and pathos in order to influence them
to buy the advertised product(s). In order to appeal to each of the categories, companies use different
tactics to catch viewers' attention. The use of ethos, logos, and pathos can make or break an
advertisement based on how it is being used.
Budweiser first released its "Lost Dog" commercial during Super Bowl XLIX (49). The
advertisement centers itself around a small dog who, out of curiosity, enters a truck trailer without
the knowledge of his owner. The dog then attempts to find its way back home but encounters an
obstacle that it cannot overcome– a hungry wolf. When all hope seems lost, the dog's best friends,
the Budweiser trademarked Clydesdale horses, come to save him. The dog and horses all make it
back home to their owner at the end of the advertisement.
The commercial appeals to the audience's pathos more than anything. Animals, especially dogs,
have a way of pulling with human heartstrings. "...they can be used to transfer desired meanings to
the products with which they are associated" (Phillips 1). In other words, using animals in
advertisements can link advertised products to the feelings that are associated

Ethos Pathos And Logos
An efficient persuasive essay should contain a multitude of elements in order to support claims and
establish credibility. The three terms Pathos, Ethos and Logos are rhetorical appeals used
specifically for persuasion. Each of these terms is useful in arguing a point, or persuading a reader to
observe a topic in your favor. Pathos originates from the Greek language, and is translated into
"suffering." This appeal is most commonly used to adhere to the senses, such as a person's emotions,
needs, and values. A good example of pathos is referring to one's country as "motherland" in order
to evoke feelings of patriotism. However, using Pathos as an appeal in an essay can either be a hit or
a miss. One should only use Pathos if it strongly supports

Ethos Pathos Logos
Logos, ethos, and pathos are essential components used in advertising. By learning to recognize
logos, ethos, and pathos in advertising, we are able to understand the message and what is being
portrayed. (Albert et al, 2014), suggested that Aristotle postulated that a speaker's ability to
effectively convince an audience is constructed on how well the speaker appeals to that audience in
three different areas: logos, ethos, and pathos. These appeals together form what Aristotle calls a
rhetorical triangle.
Logos appeals to reason. Logos can also be thought of as the text of the argument, as well as how
well a writer has argued his or her point. Ethos appeals to the writer's character and can also be
thought of as the role of the writer in the ... Show more content on Helpwriting.net ...
The reason for this is that from the advertisement one could sense an appeal to our sense of identity,
self–interest and emotions. It added some amount of excitement and humor. A positive image was
created from the video about the Papa John's Pizza and it really made me feel persuaded to buy the
pizza. The video Michelin Commercial 1993 also depicted pathos. Despite, the bad weather and icy
roads the baby was still safe and going about his business. This video was done in such a way that it
created a feeling of confidence and intrigue in the brand of Michelin tires. The video appealed to my
emotion of safety and well–being. As a result of this it increased the power of what the message is
saying.
The video entitled Army Strong depicted a combination of all three appeal. From the video logos
was being portrayed as the video was typically marked by facts and data. The information was quite
quantifiable and would enable one to make a rational decision about serving in the army. In
portraying the pathos persuasion, the advertisement succeeded in lowering the often–perceived risk
persons have of joining the army. As it relates to the ethos persuasion, the advertisement painted the
United States Army as an entity that builds strong character, garners respect from the public and
provides an avenue for career advancement. This essence was painted in my mind through the
convincing data

Logo Analysis Of Fair Trade Ethos Pathos Logos
Logos are emblems or graphic marks used by enterprises and organizations worldwide to promote
public recognition. From Target's red bullseye to Nike's prominent swoosh, logos catch our eye and
provide us with a way to connect particular symbols to their respective companies. The Fair Trade
Certified logo embodies the beliefs promoted by Fair Trade USA. Fair Trade USA is devoted to
enhancing the lives of those who are in poverty and helping farmers in many third–world around the
globe earn reasonable wages for their hard work. Fair Trade products are described as "socially and
environmentally sustainable."
Mark Getlein's book Living With Art defines the eight visual elements as elements that we perceive
and respond to when we look at a work's ... Show more content on Helpwriting.net ...
The graphic design elements in the Fair Trade Certified logo are symbol, typography, word, and
image. The logo itself is a symbol for Fair Trade USA because it represents the brand. The body and
the globe work together to symbolize the unity of people around the world. Typography is also
utilized in this logo. The typeface used is Officina Sans Pro Bold; its simplicity lends the focus of
the logo to the body and the globe in the center. Additionally, the text is very straightforward and
kept to a minimum, as there are only three words. Image is another graphic element present in this
logo because the image of the human figure and the globe is focal

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