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Monitoring Social Media for
Documentation Customer Feedback


        Rhyne Armstrong
@ninety7 - #LavaCon
Welcome
                                        Rhyne Armstrong
                                        @ninety7
                                        facebook.com/rhyne
                                        rhynearmstrong@gmail.com



Images belong to Universal Studios, AMC’s The Walking Dead, or “The Walking Dead” Graphic Novel
* Peek-a-boo
* Look out!
* How to make a monster
* Braaaaiiins…
                  @ninety7 - #LavaCon
Peek-a-boo
 ( Pr e p ari ng yo u r s e l f)




                                   @ninety7 - #LavaCon
It’s a Spooky place.


                @ninety7 - #LavaCon
They are talking about you…
@Microsoft, your Kinect API documentation is bad, and you should feel
bad.

I wonder what percentage of my life has been wasted because of bad
documentation? #if_it's_critical_effin'_mention_it!

@Life_Alert your documentation and communication flat out sucks.
How can you be trusted with lives!? Not my moms after this. #custserv
#fail




                                                    @ninety7 - #LavaCon
Social Media does not belong
to the marketing world.



                      @ninety7 - #LavaCon
@ninety7 - #LavaCon
Look out!
( So c ia l m e d i a s ta ti s ti cs a n d tr a c k i ng)




                                                    @ninety7 - #LavaCon
*   Google Alerts
*   retweetrank.com
*   Klout.com
*   bit.ly
*   tweetstats.com
*   Social Bro
                      @ninety7 - #LavaCon
Or, you could pay…
h ttp ://w ww.me dia bistro .co m/a l l twi tte r/fi l es/20 11/0 4/soci a l -
me d i a -monitorin g -surve y.j pg




                                                            @ninety7 - #LavaCon
How to make a
          monster!
( Pr e p aring a n d d i s tr i b u ti n g c o n te n t fo r fe e d b a ck)




                                                             @ninety7 - #LavaCon
It’s Alive!
              @ninety7 - #LavaCon
Passive

   Seductive

          Aggressive
              @ninety7 - #LavaCon
The Passive Approach
Publish content, then wait
        on feedback

* A good first step
* Results can be skewed
* Always putting out fires




                             @ninety7 - #LavaCon
The Seductive Approach
Tease to draw them in

         * Builds on the first type

         * Brings them to your content
         * May be done through a
           Facebook page or dedicated
           Twitter account




                          @ninety7 - #LavaCon
The Aggressive Approach
Go get them!

    *Go to where they are

    * A face with the content
    * Announce – solicit – respond




                     @ninety7 - #LavaCon
@ninety7 - #LavaCon
@ninety7 - #LavaCon
@ninety7 - #LavaCon
@ninety7 - #LavaCon
Braaaiiins…
( D o n ’ t fo r g e t to u s e th e m !)




                                            @ninety7 - #LavaCon
Silence < Feedback < Sharing
                     @ninety7 - #LavaCon
Never Stop
  Running
Stick together
                 @ninety7 - #LavaCon
Unleash the beast
Don’t freak out
Stay out of
 the woods
Still a better love story than Twilight
                              @ninety7 - #LavaCon
You survived!
     Rhyne Armstrong
     @ninety7
     facebook.com/rhyne
     rhynearmstrong@gmail.com

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Monitoring Social Media for Documentation Customer Feedback