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1. Marketing Plan Outline (B2B)
Product: Eco-friendly hotel kits to provide for hotels in Las
Vegas. (Green Kits Company)
Why? Las Vegas is recognized as a national leader in
sustainability. However, their hotel kits are not yet to be
improved to be earth-friendly. The Hospitality industry are
always looking for ways to improve on being more eco-friendly.
Sin city is known for its light, noise, and waste pollution;
therefore, there is a very high demand for conscious customers
traveling from across the globe in search of businesses with
green practices. Hotel kits are used and being replaced on a
daily basis. Most of the hotels in Las Vegas outsource their
hotel kits so there is an opportunity for continuous production.
Strengths (a glimpse): As discussed in class; CSR, it makes
people’s lives better, it’s a step closer to saving the planet, it’s
a solution to problems and is also very profitable.
Weaknesses (a glimpse): A bit on the pricier side. Expect to
only attract 4/5 star hotels as low budget hotels still aim to
minimize costs.
Expected Outcome: To provide our eco-friendly hotel kits to
25% of hotels in Las Vegas within 6 months. We would like to
become a leading supplier of sustainable hotel kits and supplies
for all major hotels on and off The Strip.
Target Customers: Hotels, resorts, extended stay hotels, condo
hotels in Las Vegas.
Competitors: Lodging Kit Company, Hotel Items by A&S
Suppliers.

2. Promotion: Elements of promotion mix will be considering,
such as providing coupons, advertising, personal selling, and
use public relations like social media.
Marketing Goals: Improve awareness in sustainability, name
recognition, reputation associated with brand awareness.
Key Strategies: ‘Green Marketing’, B2B (Business to Business)
Marketing
Tactics & Activities:
· Our company will be 100% transparent and honest about our
processing, sources, and operations to build customers’ loyalty
and trust.
· Our company will contribute, partake, and support in any of
the community’s environmentally-friendly initiatives.
Helpful links: Marketing Plan Templates
·
https://college.cengage.com/business/pride/foundations/2e/resou
rces/pf_found_sample_mkt_plan.pdf
·
http://win.paloalto.com/sampleplans/MPP6/enu/Live/acmeconsu
lting-mpp_Live.pdf
Outline of Marketing Plan:
· Executive Summary
· Brief and concise.
· Situational Analysis
· Market Summary
· Market Demographics
· Market Needs, Trends, and Growth
· SWOT Analysis

3. · Strengths
· Weaknesses
· Opportunities
· Threats
· Competitors
· Are there many competitors? Remember, even if there are few
competitors, the competitors, the competition could still be
fierce.
· Will the competition horizon likely change?
· Describe what your competitive advantage is with your
product. (Be creative but realistic in this section).
· List the barriers to entry for you or future competition. (i.e.
high start-up costs due to the need for large amounts of capital,
such as in the automobile or oil and gas exploration industries)
· SWOT Analysis
· Marketing Strategy
· Business Mission Statement
· Marketing Objectives
· Financial Objectives
· Target Market Strategy
· Marketing Mix
· Product
· Promotion
2. Identify your promotion objectives (persuade or inform) and
explain why.
2. What types of advertising will you use and why?
2. Will you use any other types of promotion? If so, why? If
not, why not?
2. Will you use any type of publicity? If so, why?
5. Distribution
5. Price
4. Give an idea of the demand (is it elastic or inelastic). This is
rather intuitive and does not require a separate market research
study.
4. Describe what you would look at when ascertaining costs of

4. the product.
4. Describe how flexible you are with your prices.
4. Identify corporate goals in terms of objectives (i.e. % of
profit, market share, etc.) Make sure that your pricing strategies
are the correct ones to meet those objectives.
· Implementation Evaluation Control
· Conclusion
· Appendix
My internship is in Blowfish Baseball Club. I’m in food and
beverage team and my job duty is to check the inventories,
reload the food and drink, clean the kitchen, help the concession
staff in the game day.
Part one:
I worked at “ All You Can Eat” in the past two weeks, which is
a buffet area in the stadium. Serve the customers with food and
drink, make sure there are enough food at anytime.
Also, our team need to clean the kitchen, restock the food and
drink before each game. After the game, we need to complete
the inventory sheet.
Part two:
1. my time is well structured, the manager will tell us the
position before each game. I’m very familiar with the job duties
and have a clear understanding of what I need to do. One you
know the rules and have some patience, the job is not hard to
do.
2. the goal of blowfish is to provide a wonderful game
experience to each customer. Help each other all the time. The
team is a big family and help others as much as you can.
3. it is an active member

5. Part three:
This week I had a conversation with the manager of blowfish,
Theo Bacot. He shared his experience with all the interns. He
supposed to work in a bigger team or company. However, he
realize working in a local small team brings him so much fun
and passion. He enjoys the relationship and bond with local
people. He told us the biggest difference between working in a
big business and small business. working in a small business
have a much closer relationship with the fans and local
community. The blowfish is a bridge connects everyone
together. He thinks it is also very enjoyable to work with all the
interns and see how much improvements we made, and grab
some new ideas from youngsters.
Tori Beach
Millie Lewis Models and Talent
Week 1 & 2 Journal Entries
May 5th - May 9th, 2014
Part 1:
My first week at Millie Lewis was a great jump into the
talent agency business. A lot of what I was being trained to do
was first learn how to answer the phone. Answering the phone is
a very important job to do at Millie Lewis. There are many
people who call day to day on how to get information, how to
sign up for auditions, speak with the CEO and or booking agent
and the first person they speak to needs to know how to work
the phone system as well as know how to answer certain
questions. I know on my first day of work I had to get more
familiar with the actual classes, auditions and other events
going on at Millie Lewis because I had no idea how to answer
certain questions for people. Thankfully I had someone who
shares an office with me so I was able to take notes on how to
speak to potential clients and present clients. Also on the first
day, my other task other than answering the phones was to

6. actually make phone calls. At the Millie Lewis website, anyone
who wants to submit their information to us can and I go
through it and call each person and invite them to the next open
audition. This was not foreign to me in that I love
communicating with different types of people.
For the rest of the week I got more comfortable with how
the office works . I also got to sit in on the Advanced
Professional class that Millie Lewis offers. This is a class for
ages 17 and up and it teaches models, actors, singers, dancers,
etc. on how to properly be prepared for auditions, photo shoots
and even just how to be successful in anything you do. The
class curriculum is on proper commercial modeling, runway
modeling, how to do proper make-up and hair, etiquette and
more. A reason for this class is to help experienced or
inexperienced models get training on how to be prepared for
auditions so that when they audition for jobs they will know
what to do. Millie Lewis actually offered to let me take the
class in June in order to be certified as a professional mode l and
therefore will benefit me in any future work with their talent
agency! This class is valued at around $800, so I was more than
excited to take them up on that opportunity. The second week
was an even more exciting week! I had the opportunity to go to
two schools in the Charleston area and speak to kids on their
school career days about Millie Lewis. This was a great
experience for me because I was able to interact with kids of all
ages and it was different then just working in the office all day.
Also in the second week I was taken to a seminar on something
called Constant Contact. This seminar was something Millie
Lewis was needing to attend in order to stay connected with all
the cliental. With over 3,000 people they need to be in touch
with this organization, Constant Contact, helps better organize
the connection through e-mail and social media. Millie Lewis is
run by two women over the age of 60 and a man who is in his
50's and they thought it would be best to bring me in order to
get them started on setting up the best way to stay in touch on
the social media aspect. I thought it was a great experience and

7. it will help me with all future work.
Part 2:
1. I work with four people directly at Millie Lewis. The size of
the office at Millie Lewis is way bigger than what is needed
because there is only 4 people working in the actual office
(before my internship). The reason is rather large is because we
have space for auditions, classes and meetings. The reason there
is not more than the few workers in the office is because that's
the way it has always been, for the last 35 years. There have
been minor changes but as far as the administrative staff it
hasn't been but a few people. I believe that if there were more
people in the office it could be less stressful. For example,
when I went to the seminar, three of the five people went to the
seminar, one person at the office and one person had the day
off. This type of thing doesn't happen often but it did make
more work for the one person in the office.
2. The location of Millie Lewis is next to a popular mall which
is great because it is a highly populated area. One of the cons to
this area is that it is right off an exit of the busy highway and it
is blocked by trees when driving by. The only way you can see
it the best is if you are driving on the frontage road it is located
on. Another con is that it is only located in North Charleston. I
believe that if it were to open another building up closer to
downtown Charleston or Mt. Pleasant because a lot of clients
are in that area. I also think that if there was more than one
meeting site for clients they would be more likely to come to
summer camps, auditions and sign up to be a part of Millie
Lewis in general.
3. I have witnessed formal mentoring taking place in Mille
Lewis. I have and will continue to sit in on the Tuesday night
advanced pro class held that helps prospects learn how to be a
better model, actor, singer, etc. This type of training is given by
professionals who have had hands on and multiple years of
experience in the fields they are teaching. I am excited to get
this training later on in the summer. I have experienced formal
training on how to answer questions for any phone calls and

8. trained on how they operate in excel. The more informal
training was when I went to the public school speaking events
and I just learned what to say to the students by observation of
the first day of the event. By the second day I was able to do
what I knew and then present the same type of information in
my own way.
Part 3:
I spoke with John Totaro, the Marketing Director at Millie
Lewis. He was interested before I was hired what I wanted to do
with a talent agency and what I had to offer to the agency. He
was very impressed that I was a dancer and explained to me that
Millie Lewis really needs something like that to get more kids
in the door. I was curious as to how he came into this business
and so he of course shared his story. He started off in the piano
business and sold and rented pianos to famous musicians like
Bruce Springsteen, Madonna and Sheryl Crow. It was so
interesting to hear how that lead him into the marketing
business of Mille Lewis. That is why I love the entertainment
industry. It allows for all types of entertainment to make an
impact on each other positively. He let me know that his many
years with working for himself and trying to promote his own
music, he learned how to market himself enough to sell his own
records. With Millie Lewis only bringing him on board six
months prior to my internship, he has done great things with
getting new people into Millie Lewis. I look forward to learning
as much from him as I can as well as the CEO, Suzanne Green
and the Booking Agent, Louise Teems.