WordPress has more than 50,000 public plugins. Should you build the next one? Will it be worthwhile maintaining it over the next five years? How will people discover your plugin? What activities can suck you away from building great plugins? How do you land up with great reviews for your plugins? Does it make sense to listen to customer feedback? How do you run a business around WordPress plugins and make money? Those are some of the questions you will get answer for, in Nirav Mehta’s session. Nirav is on an entrepreneurial journey for last 17 years – creating a series of successful (and impactful) businesses on the way. He started India’s first electronic magazine – while still in college, founded a top notch web services company, localized Linux and OpenOffice to Gujarati, authored two books, and took a business from 0 to six figures in two years. And then he ventured into WordPress. Store Apps – his company – is one of the top WooCommerce extension developers. Icegram is their freemium WordPress plugin for visitor engagement, lead capture and call to actions. His team has developed 49 WordPress plugins, with 80000+ active installs and 5500+ paying customers.

1. Build It.
They Won't Come!
😳

2. I ❤ Transparency Reports

3. Gravity Forms - $15m+
ThemeIsle - $80k/mon
WooThemes - $35m
Pippin - $1.14m
Avada - $1m/Week
Contact Form 7 - 1m 🖥/mon
Yoast SEO - 26m 🖥/Alltime

4. 25X In 4 Years
➤ Store Apps
➤ Icegram
➤ 50 WordPress Plugins
➤ 11 on WP Plugins Repo
➤ 4 on WooCommerce
➤ 3 on CodeCanyon
➤ 4.4 Stars - Average Happiness
➤ 80,000+ Active Installs
➤ 5500+ Happily Paid
Customers
➤ Ninja Team of 17
➤ 80+ Tickets Per Week

5. Who Are You & Me?
We are passionate, we care about our craft.
We are dreamers, learners.
Developers, Writers, Entrepreneurs (/ in
making).
Contributors, Game Changers.

6. People Like Us Have So
Many Great Ideas...

7. Don't Let Your Ideas Cost You
Years, Tears & 💰

8. Got an itch?
Get an ointment

10. 43,691 + 4,238
= 47,929
Plugins on WordPress.org + CodeCanyon

11. Your
Passion
What
Others
Care
About
Opportunity

12. If I Make
Someone
$1000, Will
They Happily
Pay Me $97?

13. Big Opportunity

14. $5,465,944
CodeCanyon Sales* Last Month
~ $57k/day
~ 8691 items/day
* includes non-wordpress items

15. $110 Million
Monthly Sales on WordPress
~ WP has 10x items than CC
~ WP has 55x downloads than CC
~ Taking 20x multiple

16. Huge Opportunity!!

17. Build It, Because We Can
$
Don't

18. “The big question of our time is
not whether it "can be built", but
"should it be built"...
- Eric Ries, Lean Startup

19. 8872
New Plugins in 2015 on WordPress
75 ~ Currently Awaiting Approval
24 ~ New Plugins Every day

20. To Build, Or Not?
➤ Value - Customers, Self
➤ Growth - Market Size,
Leadership Position
➤ Sustainability - 5 years
➤ Passion

21. Give It Away For Free

22. Our Top Marketing
Strategy...

24. Marketing Is For MBA's...
😰
Myth

25. Money Is Evil
🤑
Myth

26. Plugin Business Models
➤ Free
➤ Freemium
➤ Add-ons, Extensions
➤ Membership
➤ Done For You / Services
➤ Affiliate Commissions
➤ Get Taken Over!

27. 19,268 ・44%
Likely Freemium / Commercial Plugins on
WordPress.org

28. UX = USP

29. Readme File
Your "Sales" Page

30. Hero Section
Call to Action
Social Proof
Authority
Intro
Features
Benefits

31. Expecting
Reciprocation

32. Customer Support
Curse or Boon?

33. Listen To Your
Customers
With a pinch of salt...

34. Marketing Hacks
Reviews, Documentation, Comparisons, Social
Media, Sales Funnels, Email Optins...

35. Metrics Are
Vanity
And a mirror...

36. And yeah, don't forget
Plugin Repo Rules

38. We Are In The Same Boat
'''

39. Make Friends,
Share Learnings &
Grow Together!
🤓😇😀

40. “Great ideas without action and
execution never get off the
ground—they don’t change the
world or your bank account.
- Dan Miller

41. Thank You
Nirav Mehta
Twitter: @niravmehta
nirav@storeapps.org
www.storeapps.org ・www.icegram.com