Influencer Marketing is a new form of marketing where businesses place focus on a group of individuals (or an individual) instead of target market. This type of marketing presents brands a great opportunity to use the power of word of mouth to attract customers and clients.
2. Influencer Marketing is a new form of Marketing where businesses place focus
on a group of individuals (or an individual) instead of target market. This type of
marketing presents brands a great opportunity to use the power of word of
mouth to attract customers and clients.
The power of Social Media in marketing is not new. A visionary marketer knows
a social media influencer opens a world of possibilities that allows the brand to
connect with consumer’s directly on a large scale and organically. The concept
of social media influencer is new. Let’s talk about the right way to become a
Social Media Influencer.
Becoming social media influencer is similar to becoming an influential person in
the real world where people value your opinions. Like in real life, to become a
successful social media influencer, you need to give before you get. For
example, you need to offer regular assistance to the community to get the favor
returned at a later stage. Let’s learn about 6 steps of becoming an effective
Social Media Influencer.
3. Become an expert
To become an influencer, you must chose your subject or niche and become
expert in it. If your focus is on wider domain, it will be difficult to gain the level of
knowledge necessary to become an expert. The thought here is to embrace your
subject of expertise so passionately that it goes beyond reporting news about
the topic. It is your opinions that people will seek and evaluate. You can either
focus on public relation or Social Media Marketing on a single platform like
Facebook, LinkedIn, Google+, Instagram or Pinterest.
For example Mari Smith is a leading social media thought leader and a top
Facebook marketing expert. Often referred as “Queen of the Facebook”, Mari
Smith helps social conscious companies to grow their businesses through use of
social media.
4. The biggest mistake a social media influencer does is not remaining active. In
order to become an expert and a thought leader in the community, you need to
come to social media everyday and post latest information and opinion about
the subject that you have chosen. To accomplish this, you can use services like
Google Alerts or Social Mentions that provide you updates on your chosen topic
and keywords of your niche. You can use the knowledge gained through these
services to write about current information and opinions about it.
Set Alerts
5. Be unique
Like any other field, you are bound to have competitors in Social Media
Influencing. Strive to be unique to cut the competition. Take out time to create
unique blog posts, tweets and statuses. In order to create unique content for
community, you need to know what you want to create. You already have the
knowledge and current information about your niche. Now you need the right
inspiration to bring that knowledge in a focused way. For example, if you want
to submit a blog posts on the niche you are promoting, you can take an idea
from what is trending on social networks. Whatever you write, never submit
the first draft. Take time and efforts to improvise it so that it will be something
unique that will establish your thought leadership in the community. By
publishing unique content to the community, you become a person to watch.
6. The importance of engaging with the community is of prime importance to
become an effective social media influencer. The process of building an online
community is same as building a real community. Besides sharing your expert
views and opinions about the topic, it is also necessary to respond to their
comments. Engage with your fans, critics and commenter’s on a regular basis.
Never hesitate to respond to a negative comment posted by anyone. You need
to always keep your head cool and show that you are an expert in the subject
you are talking about and you can have a meaningful conversation even with
those who have opinion different than you.
Always take part in relevant conversations across the network. Attend
webinars, participate in Twitter chats or host Twitter chats, share ideas on
LinkedIn and answer questions on Quora. Sharing your knowledge with wider
audiences will make you a great influencer.
Talk
7. Share
Once you have developed unique content and have implemented a system
to stay on top of the latest information about the topic, it is time to share
the high value influencer content with social media. Even if you are a
platform specific Social Media Influencer, sharing the content on other
popular platforms will bring more visibility.
Also remember, if you have shared a great piece of content on Twitter, it
does not mean, your Facebook fans will see it. Make sure you update and
post content on diverse platforms which will help establish your thought
leadership in your targeted niche.
8. There might be several people you admire or follow in your industry. You can share
their material on social media platforms. It is the first step of collaborative
community building where you build relationships with other influencers and also
widen the area of influence.
Find other experts in your field and invite them for a discussion. Remember, a true
Social media influencer is confident about his/her own knowledge and doesn’t mind
in discussions with other experts in the field. Think of it in this way, other experts in
the field will also bring in their fans to the community thus helping you reach wider
audience.
Having the knowledge and skills in one thing and building a community who think of
you as a thought leader is another thing. The above given tips will help you use
social media to your advantage and launch you as a Social Media influencer.
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