In Retail, Customer Experience is Everything. It's how browsing becomes buying, customers become brand advocates and how Mobility can influence the purchase path

1. MOBILE SOLUTIONS FOR RETAIL
Prepared By:
Nishant Adlakha
www.nishantadlakha.com
Twitter : @nishantadlakha

2. In Retail, Customer Experience
is Everything
Introduction

3. In Retail, Customer Experience
is Everything
 It's how browsing becomes buying,
customers become brand
advocates and how Mobility can
influence the purchase path
Introduction

4. Identify Customers
I have
Phone, tablet and mobile devices
I prefer
Brands and loyalty programs
I use
Forums and
Communities
I have
Demography
I need
Customized
Products
I am
Name &
Contact
Info
I share
Social Network and Communities
I do
Shopping
and
Purchase
History

5. An ideal mobile shopping system
is the one that puts a wealth of
information at customers’
fingertips using interactive
tools and ultimately increasing
sales by providing exceptional
shopping experience

6. How to Enter Retail

7. Customer Loyalty Platforms
Loyalty Cards,
Emails,
Social NetworkingWebsites,
Coupons
Mobile Apps,
Alerts

8. Customer Loyalty Platforms
Loyalty Cards,
Emails,
Social NetworkingWebsites,
Coupons
Mobile Apps,
Alerts
Benefits
Customer facing fully
Customized Mobile App

9. Customer Loyalty Platforms
Loyalty Cards,
Emails,
Social NetworkingWebsites,
Coupons
Mobile Apps,
Alerts
Benefits
Customer facing fully
Customized Mobile App
Intelligence
Detailed Analysis of
Targeted marketing efforts

10. Customer Loyalty Platforms
Loyalty Cards,
Emails,
Social NetworkingWebsites,
Coupons
Mobile Apps,
Alerts
Benefits
Customer facing fully
Customized Mobile App
Intelligence
Detailed Analysis of
Targeted marketing efforts
Real time synchronization

11. Customer Loyalty Platforms
Loyalty Cards,
Emails,
Social NetworkingWebsites,
Coupons
Mobile Apps,
Alerts
Benefits
Customer facing fully
Customized Mobile App
Intelligence
Detailed Analysis of
Targeted marketing efforts
Real time synchronization
Promotional Offers, Campaigns
and e-coupons

12. Customer Loyalty Platforms
Loyalty Cards,
Emails,
Social NetworkingWebsites,
Coupons
Mobile Apps,
Alerts
Benefits
Customer facing fully
Customized Mobile App
Intelligence
Detailed Analysis of
Targeted marketing efforts
Real time synchronization
Promotional Offers, Campaigns
and e-coupons
Gifts, Online shopping, geo-
tagging
And sharing

13. Location Based Marketing
The ability to reach customers at the right place and with the right message

14. Location Based Marketing
The ability to reach customers at the right place and with the right message
Hyper-target mobile customers when they are most likely to buy, while also providing
Relevant data to marketers to continuously improve the in-store shopping experience

21. Use Customer Data
Demographics, Loyalty,Transaction History, Gifting

23. Customer Buying Trends

24. Integrating Mobile Devices with
PoS
QR Codes, Bluetooth and Device to Device Communication

26. What Drives Interaction for Each
Role

27. In Store Kiosks
KIOSKApps can free store associates from time consuming tasks
- Loyalty Program Sign-up/Registration
- Self Service item Research
• Gear Guided Workflow direct to Consumer Users

28. Resources
 Microstrategy
 Motorola
(http://www.motorolasolutions.com/web/Business/Solutions/Mobile
%20Store%20Associate/_Documents/Static%20files/2011_06_CS_R
ooms-To-Go_6[1].2.FINAL.pdf)
 Cisco
(http://www.cisco.com/web/partners/pr67/pr30/docs/ciscoibm_retail
_solution_brief.pdf)

29. THANKS