2. Social Media is not just
changing the way we
communicate – it’s
changing the way we do
business!
3. 2016 WAS A BIG YEAR FOR SOCIAL MEDIA
From Facebook's big push in Live Video, to Instagram coming in with
Snapchat's stories format and now Live Videos, Twitter Live Videos etc.
the tussle between social networks has been fierce as each platform battles for
a share of your attention.
There are currently over 2.5 billion active social media users worldwide and
the number is growing at a rate of 9% a year.
The advertising spend is rising even faster.
Social media spends grew 55% from $7 billion to $10.9 billion.
4. Facebook is the leading with the maximum number of global users
and is the most preferred social network by marketers!
When asked to select their most important platform, 55% of
marketers
chose Facebook, followed by LinkedIn at 18% and 67% of marketers
plan on increasing spends on FB.
A surprising 86% of social marketers regularly use
Facebook ads, while only 18% use Twitter ads.
6. LIVE VIDEOS
Live video was a big hit in the online
marketing community. And with the
introduction of Facebook Live, a
number of competing brands worked
harder than ever to bring valuable,
interesting live videos to the customers
in the form of interesting stories, Q&A,
behind the scenes, suggestions etc. or
anything that includes participation.
50% of marketers plan on using live
video services such as Facebook Live
and Periscope, and 50% want to learn
more about live video.
7. What made Live Videos so popular?
Video Appeal : The basic reason is that Videos are more appealing than the written content.
Mostly, people prefer visual content because it is more of a basic form of interaction. Thanks to
the faster internet speeds and mobile devices, it’s easier than ever to watch videos.
“In the Moment” Value : Users on Social Media love to feel “in the moment” to the
events/things of interest to them and Live Videos gave them that perspective. So, rather than
seeing a recorded event/video, they can now be a part of the ongoing activity anytime and
anywhere.
User Engagement & Instant Feedback : Live Videos also welcomed instant Feedback by the
customers in the form of Facebook Reactions, user-contributed questions – comments, which
adds a layer of engagement to the experience.
8. Brands who won over internet with their Live Videos
Buzzfeed - Watermelon Explosion Dunkin Donuts – Cake
686 Rubber Bands to burst the watermelon. On Valentines Day – They showed their
Around 8,00,000 People watched this video live. exclusive cake and a tour of &
their in house factory with more than 39k
views.
9. A new study by market research firms found that a whopping 41% of pay TV
subscribers (cable, satellite, etc.)
are planning to either cut back on or sever completely their subscriptions in
the near future.
Those viewers are moving from TV to social/digital.
Mainstream Media is shifting from TV to Social Media.
According to a senior influencer “You better have a FB Live strategy or you'll
be left behind”.
Also he adds that if you already have a great following on Instagram, and you
don't have an Instagram Stories strategy, its time to pounce while its hot."
Instagram is expected to contribute to small business sales in the coming
years.
10. STORIES
Stories has been a leap forward for
storytelling in the field of Social Media
Marketing and brands that leverage it
have been seeing killer results.
Every Brand has a story to tell, it's just
that how creative can you get in telling
your story on your social channels.
11. Beyond Yoga is an apparels brand that has been seeing phenomenal results from
their Instagram and Snapchat stories.
They are using stories to showcase their products in a very connecting way by
publishing yoga lessons on everyday basis.
An image looks beautiful in highly stylized Instagram filters but it makes a
deeper connect with the audience if they see it on a real woman body moving
around and doing Yoga.
12. MOBILE
With the rise of social messaging apps,
ecommerce bubble, social media and
biggies like Snapchat and Instagram
apps, Mobile is definitely the future.
YOUR MOBILE IS YOUR TV.
The biggest social messaging apps now
have a larger community than the
biggest social networks with market
leader WhatsApp hitting the 1 billion
user mark in February 2016.
13. If you don’t already have a mobile strategy, you’re going to be late to
the game.
Mobile affects anyone who is selling something.
If you own a restaurant, mobile is how people are deciding where to
have lunch today and dinner tomorrow.
If your business is self storage, people are now reserving storage units
online.
If you’re a bank, you better believe people want to do more with your
mobile app than just check their balance
People are using mobile devices to do everything they do, and if there
is something they can’t do on their mobile phone, they’re frustrated
and ready to leap to the first offering that comes along.
14. PAID
ADVERTISING
2016 has been an eventful year for
development & refinement of social
purchasing and advertising.
With the advancements in features,
creative ad options, power of tracking
ROI & phenomenal results for brands
the paid advertising is going a long way
up in 2017.
15. For organic social media marketing, 2016 was a year to forget.
The organic opportunities have continued to decline and paid continued to get increasingly
necessary if you’re looking for reach.
As of now all signs point to a continuous decline of the organic opportunities.
The main culprits for the decrease of reach are the algorithms that social media companies
use to determine which content gets seen and which doesn’t.
Reaching users the old-fashioned way on social media--i.e. building up an audience
overtime and sharing updates--simply no longer cuts it.
Feeds are more cluttered than ever with messages, photos and videos. Not everything
makes it through.
How can businesses cut through the clutter? Unsurprisingly, money talks.
For companies looking to expand the reach and impact of social media without spending a
dime, there's an increasingly powerful option... that's already on your payroll.
16. FAKE NEWS
Fake trending news and
articles has been in the
news for quite a time now
and people have said that it
had influenced the
Presidential elections in
America.
17. HOW THIS WORKS?
Social Platforms ( Facebook ) shows the user what if of his/her interest or what he/she likes
based on what they are liking on their feed and showing interest in.
Another major factor is the engagement publishers get on their content also decides their
ranking in the news feed.
THIS LIMITS THE USERS EXPOSURE TO NEW INFO AND OPPOSING VIEWS AND
CREATES AN ECHO CHAMBER.
In the very near future, information flow will be filtered, measured and censored in the
name of "reducing clutter" and revealing "only what's important."
Facebook will decide what you see and might have a warning with the content.
Google will serve up only that content that complies with its rules and is housed on its
servers.
18. APPS AND
GAMES
Fun effects, filters, emojis
and editing effects have
given the user a strong
reason to keep coming back
to the app and thus
increasing users and
traffic.
19. Snapchat is on a growth trajectory: As
of now only 5% of marketers are using
Snapchat,
yet 16% plan on increasing their
Snapchat activities and 28% of
marketers want
to learn more about Snapchat.
20.
21. INFLUENCER
MARKETING
With all the organic challenges
today one of the best ways to
go is to use influencers to
promote your brand and your
content.
We expect influencer
marketing to continue to grow
and become an even more
established part of the
marketing strategy.
22. Currently brands try influencer marketing
and go wrong with this approach as it’s not
easy to find effective and actually
“influential” influencers.
More data and information will help when
picking the right influencers, in analyzing
the results from influencer campaigns, and in
actually delivering some ROI.
23. In the end it comes down to the bottom line.
Can we trace revenues back from social
media activity?
Getting better at selling on social will be key
for both social networks and the businesses
that use social media in 2017.
24. “
MAYBE DON’T CALL IT
SOCIAL MEDIA.
JUST BE HUMAN AND TELL
YOUR STORY!
24
26. Facebook
2016
In 2016, Facebook hit the users with many new innovations and also came under the fire
for their use of Trending Stories, as well as circulating Fake News.
The addition of Reactions, Instant Articles and Facebook Live continue to demonstrate the
platforms commitment to Expansion, Innovation and Growth.
What’s ahead and expected in 2017
In 2017, it still going to be Video heavy, the continuation of new additions, News continuing
to be a focus and a Rise in Search.
Facebook now sees 2 Billion searches per day, which means content creators and brand
managers will likely utilize the platform to get more visibility.
27. Twitter
2016
In 2016, Twitter evolved as a News platform with U.S. Elections, Demonetisation in India
and covering all the big happenings across the globe.
What’s ahead and expected in 2017
In 2016, Twitter also announced Moments, in which users could see Snipets of news, other
happenings, string together in various tweets to tell a story. So, this feature has a chance of
making it big in the 2017 and to give more aligned content and microblogs allowing users to
catch up on news without leaving the platform.
28. Instagram
2016
In 2016, Instagram launched Stories and an increase in business tools. It is touted to be the
next Facebook of Mobile Advertising.
What’s ahead and expected in 2017
In 2017, the channel is likely to expand their Live Video offerings and continue to adapt
and innovate with Instagram Stories.
29. Snapchat
2016
In 2016, Snapchat Stories became a mainstream feature as many brands came on board on
the platform and used Stories.
What’s ahead and expected in 2017
In 2017, the focus will also be on how they expand their Ad products that play between
stories and are integrated into brands Discover Pages.
