The Sanskriti Objects d'art is a mission-based organization that aims to promote Rajasthani arts and crafts globally through their e-commerce portal. Their objectives include reviving ancient jewelry arts and making them international brands. Women entrepreneurs will work as franchisees to help promote their products worldwide. Their product lines include Thewa jewelry, Meenakari jewelry, marble handicrafts, and gemstone handicrafts. They are seeking more women franchisees to help expand their business.

2. About Company
• The Sanskriti Objects d’art is a mission based organization
with socio-economic objectives of promoting Rajasthani arts
and crafts at national and International level.
• Reviving ancient arts of jewelry making viz. Thewa and
Meenakari and make them International jewelry brands.
• Our main objective from this venture is to help create market
linkages between the artisans and craftspeople of Rajasthan
and their global customer- base through our e-commerce
portal: www.sanskriitiexports.com.
• Women entrepreneurs will work as franchisees to promote
awesome and mesmerizing product range of Sanskriti Objects
d’art across the globe.
• Our vision is to make Sanskriti Objects d’art ,one of the most
professionally managed, ethical organization in the field of
arts and crafts.

3. Team Sanskriti……..
• Nitesh Kataria, Mentor : Nitesh Kataria, 39 is an individual with a passion for
entrepreneurship. He is an alumnus of MBM Engineering College, JNVU, Jodhpur ( B.E. )
and IIPS, Devi Ahilya University , Indore (MMS, Marketing ) and has worked in world
renowned MNC’s like Eaton Corporation, Gates India and Faster India at various locations
in India. His 14 Years rich experience include Channel Partners Development, New
Business Development, Sales Strategy, Marketing Communication and Brand
Management. In Sanskriti, he is responsible for the franchisee development, Marketing
strategy and brand promotion.
• Mrs.Pravita Kataria, Operations Head : Pravita Kataria 34 is M.com. in business
development from MLS University, Udaipur. Sanskriti in true sense is her brain child. She
started doing business of Thewa jewelry ( a national award winning art praticed in her
home town, Pratapgarh-Raj. ) in 2003 from Delhi and gradually converted it into robust
business model by adding new products. In Sanskriti, she is responsible for designing new
ethnic jewelry and home décor products.

4. Team Sanskriti
• Manish Kataria, MIS and IT Head : Manish Kataria, 25 is BE ( Electrical ) and MBA
(Marketing ) from prestigious Devi Ahilya University, Indore. After a brief stint in HCL Info
systems , he took an entrepreneurial route to join Sanskriti. He is responsible for the
digital and Internet marketing of Brand Sanskriti. He is also taking care of B to B business
model.
• Vidushi Kataria, Business Development Manager : Vidushi Kataria 20 is BBA in Finance
from Devi Ahilya University, Indore. She is the youngest member of team Sanskriti and
handles new business development. She is also responsible for for managing exhibitions
and working as a link between franchisee and senior Management of Sanskriti.

5. Our Products- Thewa Jewelry..
Awe-Inspiring, enthralling ,exotic, awe-some, fascinating,…so much has been
Written about this magnificent art of jewelry making called Thewa. It is 400 years old
Rajasthani art in which jewelry is made by using an intricately worked out sheet of 23 K
gold on multi –colored molten glass.
MAJOR MILESTONES :
 Only one family has been making jewelry of this scintillating art for last 400 years.
 Members of this family have won national awards from President of India for 7 times .
 Postal stamp has been released by Govt. Of India in year 2002.
 Seal of Excellence award given by UNESCO . Price Range : Rs. 3500/-- to Rs.18000/-
only

6. Our Products- Thewa Jewelry..

7. Our Products- Meenakari Jewelry..
Meenakari jewelry, precious stones are set and then enameled with Silver.
Historically speaking, the art was introduced to Rajasthan artisans by Raja Mansingh of Amer. He
invited Lahore-based skilled artisans to his kingdom, and their intermingling with the locals
craftsmen resulted in an amalgam, which came to be known as Meenakari.It is also a team work,
where specialization of skill is of paramount importance.
The art requires higher skill and its intricacy calls for application of
technical mindset. In Meenakari, the piece of metal on which the work is to be done, is fixed on a
lac stick. Designs of flowers, birds, fish, animals etc. are engraved on it. This leads to the creation
of walls or grooves, to hold color. Enamel dust, of required color, is then poured into the grooves
and each color is fired individually. The heat of the furnace melts the color and the colored liquid
gets spread equally into the groove. This process is repeated with each color.
Subsequently, each color is individually fired. Colors, which are most heat resistant, are
applied first, as they are re-fired with each additional color. Once the last color has been fired, the
object is cooled and burnished or polished with agate. The depth of the grooves, filled with
different colors, determines the play of light. Silver is used for the base of Meenakari. Choice of
colors, in case of silver, has to be green, yellow or blue, as these are the colors which stick with it.
Price Range : Rs. 1500/- to Rs.5000/- only

8. Our Products- Meenakari Jewelry..

9. Our Products- Marble Handicrafts..
One of the most ancient forms of art; Marble handicrafts has enthralled
commoners and connoisseurs alike since time immemorial. Marble handicrafts has made
its way into domestic domain of art enthusiasts and modern homemakers as the best way
to eloquent their finesse and taste.
Sanskriti presents an array of masterpieces in pure marble. A name to reckon
with, Sanskriti’s legion of masterpieces is hand carved from the finest of marbles with
painstaking attention given to every minute detail. Choose from our exotic range of
marble handicrafts or order for a customized one matching our taste and imagination.
We present an awesome range of marble handicrafts that spell aestheticism and
artistry in their finest form. The finesse of craftsmanship makes every creation of ours life-
like and tactile. You can choose from a wide array of breathtaking creations of marble
handicrafts, from mystical lamp shades, Mesmerizing marble clocks, enchanting tea-
coasters, attractive lanterns to magnificent urns to alluring marble figurines and
decorative wall hangings.
Price Range : Rs. 300/- to Rs.5000/- only

10. Our Products- Marble Handicrafts..

11. Our Products- Gemstone Handicrafts..
A 200 Years old Rajasthani tradition of hand – crafting exquisite painting using a palette of
crushed semi precious stones like ruby, garnet, amethyst, cornelian, agate, jasper, blue
sapphire.
Gemstone paintings originated in the colorful state of Rajasthan and is mostly practiced in
the city of Jaipur. The artist first prepares the palette by crushing the desired gemstones
to a fine dust. Then he makes the outline of the painting with water color on the backside
of an acrylic or glass sheet. The powdered stones are then placed with utmost precision to
express the vivid , beautiful images that dwell in the imagination of the artist. No
machinery is used, entire process is done by hand. The gemstones used are always natural,
hence the paintings never loose their color, luster , and splendor.
Price Range : Rs. 60- to Rs.600/- only

12. Our Products- Gemstone
Handicrafts..

13. Promotional strategy
• Mass Mailing
• Social Media like Facebook and linkedin
• Exhibitions
• SMS Marketing
• Ad campaign in Print Media

14. Social impact
• Making a social impact by reviving and developing ancient arts of
Thewa and Meenakari jewelry .
• Creating sustainable business avenues for artisans and craftsperson of
Rajasthan.
• Appointing women as franchisees, will develop a pool of women
entrepreneurs.
• Making these art forms available to art connoisseurs across the globe.

15. Invitation for Franchisee to
women entrepreneurs
Incepted in year 2003, Sanskriti Objects d'art, Pune has made a mark in the
Industry as one of the distinguished manufacturers and suppliers of a wide spectrum of
jewelry and handicrafts that are inspired from the vibrant and colorful culture of
Rajasthan. In a short span of time, we have grown considerably as one of the most
competitive manufacturers, Suppliers and exporters of wide array of handicraft
products.The products range includes world renowned and national award winning
Thewa jewelry, Mesmerizing Meenakari Jewelry, Marvelous decorative items in Marble
and scintillating corporate gifts made of wooden, eco-friendly paper and Gem stones.
We Invite women entrepreneurs to join us as franchisee in all major cities of
India, USA, UAE, Canada, UK, Thailand, Italy, Indonesia and Australia. Our franchisee
business model will not only give ample opportunity to showcase hidden business
acumen of the women but also give them to earn good returns on investment.
Interested women, who are passionate about jewelry , home décor, handicrafts, an
array of colors and motifs can apply for the franchisee.

16. Frequently asked questions
Q.1 What is the Franchisee joining fee?
Ans. : Franchisee will have to give a one time fees of Rs. 25,000/-.
Q.2 What is the minimum investment required for initial stock?
Ans. Franchisee will have to keep an initial stock of Rs.100000/- .
Q.3 What is the minimum area required to start business?
Ans. A minimum of 200 sqft of area will be required to start franchisee.
Q.4 Can I operate my franchisee from residence?
Ans. Yes, one can operate from the residence also.
Q.5 What is the expected percentage return on investment?
Ans. A return of 25-30% can be expected on the capital invested.
Q.6 What will be the sales target for First year ?
Ans. First year target for franchisee will be Rs. 600,000. However target will vary
from city to city.

17. Frequently asked questions
Q.7 What marketing assistance will be provided to franchisee?
Ans. We will providing below mentioned marketing assistance for the franchisee:
Product CD’s ,Catalogues, Posters and leaflets
E- mail Marketing
Website Promotion
Joint Exhibition
Advertisement in mass media on cost-sharing basis
Q.8 Is any Sales/ Marketing training provided to Franchisee?
Ans. We provide sales /Marketing and Product training to franchisee .
Q.9 Is any field assistance provided to Franchisee?
Ans : We do provide field assistance to franchisee.
Q.10 Do you have standard Franchisee agreement ?
Ans. : We have standard franchisee agreement .

18. Frequently asked questions
Q. 11 How long is the franchisee term for?
Ans. : Franchisee term is for one year, and will be renewed after the successful
completion of one year.
Q.12 Is knowledge of computer essential to run the franchisee?
Ans : Basic knowledge of Computer and Internet will be essential to run the
franchisee.
Q.13 How can I apply for your franchisee?
Ans.: You can fill up the form by clicking the below mentioned link:
https://spreadsheets.google.com/viewform?formkey=dEdjbC1tTEtac0hmOVNrc
GdGUkhNUHc6MA
Q.14 What will the revenue for the franchisees?
Ans: Franchisee will be given a flat discount of 25% on the MRP and also an
additional sales commission of 5% on achievement of the target.

19. Ad Campaigns…

24. Sanskriti in Media

25. Contact us:
Sanskriti Objects d’art
C-18, Shri Swami Samarth Nagar,
Laxminagar. Link Road,
Chinchwad, Pune.
411033
Contact No. : 020-27508034
Mobile No. :09822912811
E-mail Id : info@sanskriitiexports.com
Website : www.sanskriitiexports.com