eCommerce turf is not a monopoly anymore for Amazon and other big players. Many small business and individuals have created their own niche´ in this space. However, most important aspect of marketing is to bring right customers also. Wrong customers can adversely affect your reputation, reviews and bring down team morale. So digital marketeers these days are focusing not only on quantity of lead generation, but also measures the quality of the lead provided. This presentation was made as keynote for workshop by Confederation of Indian Industries (CII). Send your feedback, queries and questions to nithin [at] qplaytech.com

1. Digital Marketing for eCommerce

2. how to increase traffic
quality & quantity

3. You have only THREE job to do!

4. get discovered

5. get discovered convert

6. get discovered convert
analyse

7. getting discovered
blogs
an average increase of traffic
to 55% percentage

8. getting discovered
blogs
most effective way to increase
‘backlinks’ or ‘inbounds’

9. getting discovered
user reviews
relevant to search engines

10. getting discovered
classic SEO
‘be relevant to users’

11. converting customers
call for action
Does everything right,
then forgets this!

12. converting customers
call for action
Does everything right,
then forgets this!

13. converting customers
abandoned cart
nurturing
You start by measuring

14. converting customers
abandoned cart
nurturing
forms - ‘less is more’

15. converting customers
abandoned cart
nurturing
reminder for purchase

16. converting customers
abandoned cart
nurturing
Gift coupon or certificates
in ‘scheduled process’

17. understanding audience
analytics

18. understanding audience
analytics

19. understanding audience
analytics

20. get discovered convert
analyse

21. QPlay Tech Private Limited
Nithin George
@nithincharuvila
nithin@qplaytech.com