Google AdSense is a free, simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites. It was developed by company called Oingo, Inc. in 1998 as a proprietary search algorithm , but later it was acquired by by Google in 2003 and named it as Adsense.

2. Google AdSense
Google AdSense is a free, simple way for website publishers of all sizes to
earn money by displaying targeted Google ads on their websites.
It was developed by company called Oingo, Inc. in 1998 as a proprietary
search algorithm , but later it was acquired by by Google in 2003 and
named it as Adsense.

3. How Does it works
● Choose the type and placement of ad units to be displayed
○ Specify where you want ads to appear
○ Choose what types of ads can compete for those slots
● Highest-paying ads display
○ Advertisers bid on your inventory in a real-time auction
○ Always show the highest-paying ad
● Get paid
○ Google bills advertisers and ad networks
○ Get paid through our reliable payment options

4. Have a Google Account
To start Google Adsense you must need a Google account login ID and password. This
can be your Gmail Login ID and password.
You need to go to http://www.google.co.in/adsense

5. Sumbmit Application/Website for verification
Submit the website name you want put the Ads and Personal Details for payment purpose

6. Accouont Preview
Below is how the Adsense Account will look like once it’s activated

7. Create Your First Ad
Start off with your first Ad using My Ads tab – Create New Ad Unit

8. Adsense Ad Sizes
•Adsize
•300x250
•336x280
•728x90
•160x600
•320x50
•468x60
•234x60
•120x600
•120x240
•300x600
•970x90
•250x250
•200x200
•180x150
•125x125
Description
medium rectangle
large rectangle
leader board
wide sky scraper
mobile leader board
banner
half banner
sky scraper
vertical banner
half page
large leader board.
square
small square
small rectangle
button

9. Ad Formats / Ad Products
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Content
Search
Video
Mobile
Games

10. AdSense Program Policies
•Invalid clicks and impressions
•Encouraging clicks
•Content guidelines
•Copyrighted material
•Traffic sources
•Site behavior
•Children's Online Privacy Protection Act (COPPA)
•Gambling content

11. AdSense Revenue and Earning to Publisher
Google Adsense generates revenue through Pay Per Click/CPC
and Pay Per Impression/CPM
68% of the total revenue earned by Google is paid to the
publisher.
For example, if Google’s auction of ad inventory on your site
generates $100, with our 68% revenue share you'd receive $68
through AdSense.
The payment to publisher is made through Checks,
Electronic Funds Transfer

12. References
https://support.google.com/adsense
https://www.google.com/adsense
https://www.google.com/
https://en.wikipedia.org/wiki/AdSense

13. Questions and Suggestions are welcome

14. Thank You