Since the birth of YouTube in 2005, video has changed the way people consume content online. If a picture is worth 1000 words, then a video is worth a million or more. YouTube has over a billion users. That's over a third of all people on the internet. Add to that number the increasing amount of video being posted to social media platforms and it's big business, and it's all thanks to faster internet connections, increased data, and WiFi availability. Marketing is no longer about selling, it's about telling stories and what better way to do that than video? In this E-Book, I'm going to talk about the benefits of using video for content marketing. We're going to find out who watches video content, what makes a great video, and how to measure success. I'm also going to share with you my top tips for great content marketing with video. It's a big subject area, so let's get started.

1. FIND OUT THE
TOP 5 BENEFITS
AND TIPS
ON VIDEO
MARKETING?
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NITIN KARKARA
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2. Since the birth of YouTube in 2005, video has changed the way people
consume content online. If a picture is worth 1000 words, then a video is
worth a million or more. YouTube has over a billion users. That's over a
third of all people on the internet. Add to that number the increasing
amount of video being posted to social media platforms and it's big
business, and it's all thanks to faster internet connections, increased data,
and WiFi availability.
Marketing is no longer about selling, it's about telling stories and what
better way to do that than video? In this E-Book, I'm going to talk about the
benefits of using video for content marketing. We're going to find out who
watches video content, what makes a great video, and how to measure
success. I'm also going to share with you my top tips for great content
marketing with video. It's a big subject area, so let's get started.
WELCOME NOTE
B 1 6 L 2 2 C o r n e r A v e n u e , O H , 1 2 3 4
6 3 2 1 2 3 2 7 1 8 / 6 2 5 2 8 1 2 9 3 8
w w w . w u v o d e s i g n s . c o m
w u v o d e s i g n s @ m a i l . c o mJOIN DIGITAL MARKETING PROGRAM
CONTACT US AT: +91 9999851090

3. Top 5 Benefits of Video
for Marketing
Over one-third of all online activity is spent
watching a video. Video has the power to tell
stories using sight and sound. In just a few
seconds, we can portray and take in huge
amounts if information.
For business, video can give an organization
personality and inspire confidence before doing
business. Behind the scenes and meet the team
videos can give customers an idea of who they
might be working with. FAQs can be answered
and customer testimonials can be used to offer
reassurance. Here are the Top 5 Benefits:
1. Video content provides authenticity and builds
trust.
2. Video content is also entertaining, engaging
and memorable. It connects our hearts, as well
as our minds.
3. Including video content in your marketing can
increase clicks from e-mails and social media
posts through to your website.
4. Video can increase brand awareness and
intent to purchase. A growing number of people
go on to buy a product after watching video
content.
5. Video is great post-purchase. For example,
how to videos are a great alternative to heavy
instruction manuals.
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4. Who watches video content?
People around the world are now watching a billion hours of YouTube
content every single day. YouTube says that if you were to sit and watch a
billion hours of video, it would take you over 100,000 years. Kind of
incredible since YouTube has only been around since 2005. And why these
numbers? Well it's because of mobile. Video and mobile go hand-in-hand.
YouTube reports mobile video consumption rises 100% every year. The
desktop/mobile split is pretty much 70% mobile, 30% desktop. People like
to watch videos on the go. And that's especially true for younger
audiences.
The core audience for video is 16-34 year olds. So if that's the age of your
target audience, video content is what you need. YouTube's audience is
also slightly more male than female. Videos are important for business,
too. Many executives would rather watch video than read text. According
to Forbes, 75% of executives watch work-related videos on business
websites at least once a week. YouTube may be the second most popular
search engine in the world, but let's not forget Vimeo as a video hosting
platform.
It may be smaller than YouTube, but the Vimeo community is made up of a
niche group of 50 million filmmakers and videographers, where content is
tightly curated for its high production value. If that community's your
target audience, then Vimeo could be the best place for you to host your
video content.
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5. What make a great Video?
A great video has purpose. It's there to communicate something to your
target audience. It could be to educate, inspire, or to entertain. In
business, it is likely to be part of your sales process. So have a think
about what information you need to get across in your video before you
begin. Video works best in bite-sized chunks, usually 2 to 5
minutes. Videos for content marketing are, of course, all about
storytelling.
Stories always have a beginning, a middle, and an end, so make sure
your video does too. Think about what you want your audience to think,
feel, or do after they've watched your video. You won't achieve your
business objectives without making them clear to your audience in the
form of a call to action. Give your audience the next step to follow. Let
them know to call for a free quote, visit a website to learn more, or
follow on Facebook.
You'll also need to think carefully about sound and lighting. The
background environment needs to be just right. You'll need to think
about your presenters and make sure they're camera ready.
You've got a few seconds to really grab attention. Consider if you're
going to have a video that auto plays. If you're aiming for that thumb
stopping moment on a mobile, you want a user to click to activate the
full video experience.
And a video needs to have a strong title description.To get your video
found online and to encourage people to watch, you've got to let them
know what your video is about. Finally, make your video for your
audience. Focus on making videos your audience will enjoy.
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6. The Power of a Social
Video
Social media users love video.
They engage with it more than any other type of
content and there's more and more of it
appearing in social feeds. You can of course use
a link from YouTube or from Vimeo to post a
video on your social media accounts. You can
use a smart phone to record a video and share it
straight to social media.
Videos on social media need to be super
short. On Instagram right now the maximum
video length is 60 seconds. For Twitter it's two
minutes. And there's a few different types of
social media video formats. Various platforms
have the functionality to create short, fun,
looping videos.
Snapchat, Instagram, and now Facebook have
options for creating video stories, that short
videosthat disappear after 24 hours. But the
biggest trend right now is live video. For
example, 20% of Facebook videos are live
broadcasts.
There's just so many opportunities to
incorporate video into social media. Why not
give it a go for your business?
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7. HOW TO
MEASURE
SUCCESS?
All marketing activity benefits from
continual improvement. If you want to be
successful with using video, you need to
look at some metrics. If you've posted your
video on YouTube, you'll be able to look at
the number of views. This is a great metric
but it's only the first step.
You also want to find out the number of
people you have reached, this will be
different to the number of views because
some people will watch a video more than
once. Both are good numbers to monitor, but
make sure you report them separately. You
will also want to check that you have the
right people viewing your video.
By right people, I mean your target
audience. Check within the data that you're
hitting the right age,gender, location, et
cetera. After reach, it's time to look at
engagement. On YouTube, engagement is
measured through likes, dislikes, comments,
subscriptions, and sharing. YouTube
analytics also has great watch time and
engagement reports. When posting video on
social media, the native analytics will give
you some valuable insight.
Again, you're looking for reach and
engagement metrics and I talk about these
in my social media marketing ROI course.
Remember, measure what matters to your
business, don't get lost in data, measure
against the objectives you've set for your
video content, and manage those
measurements in a way that you can
improve and become a bigger hit with your
audience, driving them to do business with
you.
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8. Top 5 Tips for Creating a Video
Here's my top tips for great content marketing video.
1. Know your goals. Understand how video is going to help you
achieve your business and marketing objectives. Think about the
key messages your business needs to share. Think about how
video can be used to demonstrate your expertise.
2. As for all marketing activity, make sure you have your customers
in mind as you produce your video. Create videos that they will
want to watch and share with their friends or colleagues.
3. Plan your video. Storyboard it. If it helps, write a script and do a
rehearsal. If it's in the moment live video, think about how you're
going to start and take a deep breath before hitting record.You
don't want to get tongue-tied or waffle and lose your audience.
4. Make sure you know how you're going to distribute your
video. Creating a video doesn't guarantee views. You have to plan
how you're going to get it in front of your audience, whether that's
by uploading to YouTube or sharing straight to social media. Think
about distribution before you start recording.
5. Take time to set up your YouTube account properly, and make
sure your target audience can find your content.
Enjoy using content marketing with video. It is a serious marketing
tactic, but it's also about entertaining and engaging people.
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AND CONTENT MARKETING
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