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FORTIS HOSPITALS
INTRODUCTION Fortis Healthcare Ltd. is one of the largest private healthcare companies in India. The company is having a network of 28 hospitals, satellite centers and heart command centers with about 3300 beds capacity. It includes multispeciality as well as superspeciality centers providing tertiary and quartenary healthcare to patients in areas such as: ,[object Object]
Orthopedics
Neurosciences
Oncology and
Mother and child care.,[object Object]
VISION The company intends growing in an aggressive manner to have a Pan India presence with bed strength of 6000 through 40 hospitals by the year 2012
ENVIRONMENTAL 	ANALYSIS
POLITICAL/LEGAL  ,[object Object],Public expenditure on health is lower than in other developing countries and hence, healthcare industry is dominated by private sectors. ,[object Object],For these reasons, India’s healthcare industry is anticipated to grow tremendously in the coming years.
DEMOGRAPHIC ,[object Object]
Hypertension
Diabetes
Coronary diseases.
Increased consumption of fast foods, alcohol.
Adulteration of food items
Increase in life expectancy leading to more older population which is prone to degenerative diseases.,[object Object]
SOCI0-CULTURE ENVIRONMENT  ,[object Object],Life expectancy which averaged 63.3 yrs in 2000-04 is expected to increase to 66 yrs in 2006-10. The proportion of population aged 65 yrs and over in 2000 is also on the rise and will increase by about 15% in 2010. ,[object Object],The shift in disease profiles from infectious to life style related diseases is expected to raise expenditure per treatment
[object Object],India has 2nd largest population in the world and it is estimated that by 2050 we will be having largest population in the world. This displays huge opportunity for health sector. There is huge urban shift in India of nearly 26%. Which greatly increases the size of target market for the private players. Literacy rate in India has increased to 52% making the people more aware and health conscious. So they are realizing the importance of hospitals.
GLOBAL & TECHNOLOGICAL ENVIRONMENT ,[object Object],The healthcare system in Europe & US are under severe pressure, particularly NHS in the UK. Which has a long list of patients waiting for over a years. Same is the condition in US, further more there is shortage of paramedical professionals.  India ,[object Object],India offers highly cost competitive medical treatment and technological advancement. Which brings down the overall cost of treatment, thus India has huge potential to emerge as a hub for preventive health screening and treatment.
CONCLUSION 	It can be said that Indian environment provides a very good opportunity for private players in healthcare. Growing populationwith much deeper pockets and low government participation has lead to higher demands where people are willing to pay even high cost for proper medical care.

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