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Communication in the digital age
It’s all about socialising, sharing and creating

LinkedIn

Marco Derksen
Maart 2009
LinkedIn
Facts & Figures
LinkedIn
LinkedIn 1.0, May 2003
LinkedIn
LinkedIn, March 2009
LinkedIn
LinkedIn Mobile (since February 2008)
LinkedIn
Trends
LinkedIn
Number of users

Wordwide:
35+ million users
Netherlands:
1+ million users
LinkedIn
Total Unique Visitors in the VS (x 1,000)
LinkedIn
Total Unique Visitors in the Netherlands
LinkedIn
LinkedIn Open Networkers (max. 30,000 connections)
LinkedIn
Value of LinkedIn

~40 dollar/gebruiker
LinkedIn
What is LinkedIn?
LinkedIn
Business cards
LinkedIn
Re-connect, power your career and get answers
LinkedIn
LinkedIn Learning Center
LinkedIn
LinkedIn Blog
LinkedIn
Jan Vermeiren (Networking Coach): Hoe LinkedIn nu ECHT gebruiken?
LinkedIn
Profile
LinkedIn
Profile
LinkedIn
Profile

Online CV
LinkedIn
Profile

Upload a good photo!
LinkedIn
Profile

Complete your entire profile!
(including previous jobs)
LinkedIn
Profile

Link to websites using keywords!
LinkedIn
Profile

Use keywords liberally!
LinkedIn
Profile

Profile and status updates!
LinkedIn
Profile

Use applications!
LinkedIn
Q&A

Q&A
LinkedIn
Who’s Viewed My Profile?
LinkedIn
Connect
LinkedIn
Connect
LinkedIn
Connect

Via email
LinkedIn
Connect
LinkedIn
Connect

Via search
LinkedIn
Connect
LinkedIn
Connect
LinkedIn
Connect
LinkedIn
Connect
LinkedIn
Connect

Via contacts
LinkedIn
Connect
LinkedIn
Connect

Via browse
LinkedIn
Connect
LinkedIn
Connect
LinkedIn
Groups
LinkedIn
Groups
LinkedIn
Groups
LinkedIn
Dutch Media Professionals (since February 2008)
LinkedIn
Dutch Media Professionals (since February 2008)
LinkedIn
LinkedIn Groups (max. 50)
LinkedIn
Discussions, News, Updates, etc
LinkedIn
Applications & Tools
LinkedIn
LinkedIn Applications
LinkedIn
LinkedIn Applications

Twitter & SlideShare
LinkedIn
LinkedIn Polls

Polls
LinkedIn
LinkedIn Polls
LinkedIn
LinkedIn Polls
LinkedIn
LinkedIn Polls
LinkedIn
LinkedIn Polls
LinkedIn
LinkedIn Polls

$1.00 per response
(minimum $50)
LinkedIn
LinkedIn Research Network
LinkedIn
LinkedIn Applications Platform
LinkedIn
LinkedIn Applications Platform
LinkedIn
LinkedIn Applications Platform
LinkedIn
LinkedIn Applications Platform
LinkedIn
Partners
LinkedIn
LinkedIn Tools
LinkedIn
LinkedIn Tools
LinkedIn
LinkedIn Tools
LinkedIn
LinkedIn Tools
LinkedIn
LinkedIn Tools
LinkedIn
LinkedIn Tools
LinkedIn
PR & Advertising
LinkedIn
LinkedIn DirectAds

DirectAds
LinkedIn
LinkedIn DirectAds
LinkedIn
LinkedIn DirectAds
LinkedIn
LinkedIn DirectAds
LinkedIn
LinkedIn DirectAds
LinkedIn
LinkedIn DirectAds
LinkedIn
LinkedIn DirectAds

Minimum bid:
CPC $2,-, CPM $3,-
LinkedIn
Events

Events
LinkedIn
Events
LinkedIn
LinkedIn Jobs Insider

Jobs
LinkedIn
Post a Job
LinkedIn
Post a Job
LinkedIn
Post a Job
LinkedIn
Post a Job
LinkedIn
Post a Job
LinkedIn
Manage Jobs
LinkedIn
FD Career Challenge 2009

FD Career Challenge
LinkedIn
FD Career Challenge 2009
LinkedIn
FD Career Challenge 2009
LinkedIn
Inbox
LinkedIn
Email
LinkedIn
Email
LinkedIn
InMail
LinkedIn
Advanced Users
LinkedIn
Upgrade Your Account
LinkedIn
Upgrade Your Account
(Online) netwerken geeft pas na 9
maanden rendement. De meeste
mensen haken na 6 maanden af.
Geert Conrad, Ecademy België
Vragen?

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20090319 communication-in-the-digital-age-linkedin-090315033636-phpapp02-131030052944-phpapp01

Notes de l'éditeur

  1. http://www.flickr.com/photos/28551615@N00/119679860/
  2. http://www.flickr.com/photos/chris/483902506/ LinkedIn is een zakelijk georienteerd sociale netwerksite dat in mei 2003 is gelanceerd door de oprichters Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly en Jean-Luc Vaillant. Inmiddels telt de website ruim 35 miljoen leden uit meer dan 200 landen (waaronder bijna 1 miljoen leden uit Nederland).
  3. LinkedIn is een zakelijk georienteerd sociale netwerksite dat in mei 2003 is gelanceerd door de oprichters Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly en Jean-Luc Vaillant. Inmiddels telt de website ruim 35 miljoen leden uit meer dan 200 landen (waaronder bijna 1 miljoen leden uit Nederland).
  4. http://www.flickr.com/photos/chris/2309473408/ http://blog.linkedin.com/2008/02/24/linkedin-mobile-2/
  5. http://trends.google.com/
  6. http://www.upstream.nl/comments.php?id=1077_0_1_0_C http://press.linkedin.com/about http://www.slideshare.net/erickschonfeld/linkedin-demographic-data-jun08-presentation
  7. http://www.techcrunch.com/2009/02/14/as-the-economy-sours-linkedins-popularity-grows/ Door de slechte economische situatie en de ontslagen die hierbij vallen, zorgen steeds meer werknemers ervoor dat hun online netwerk goed op orde is. In de VS steeg het aantal unieke bezoekers in januari van 6,3 miljoen in december 2008 naar 7,7 miljoen in januari 2009 (+22 procent), meldt Techcrunch op basis van comScore-cijfers (via: Webwereld).
  8. http://www.webads.nl/internet/netwerk/websites/lijst/id=1300
  9. http://www.infoworld.nl/web/Artikel/LinkedIn-beperkt-grootverbruikers.htm Recentelijk is er een interessante discussie ontstaan over de grootverbruikers van LinkedIn die bekend staan als de LinkedIn Open Networkers (LIONs), een groep LinkedIn-leden die zo snel mogelijk zo veel mogelijk nieuwe contacten probeert toe te voegen, ongeacht of ze de betreffende mensen nu persoonlijk kennen of niet. LinkedIn heeft derhalve de limiet beperkt tot 30,000 connecties. In de top-50 most connected people vinden we een aantal Nederlanders zoals Jan Mulder (31,000+ connecties) en Jan Karel Kleijn (27,000+ connecties).
  10. http://www.latimes.com/business/la-fi-linkedin18-2008jun18,0,6631759.story De waarde van LinkedIn werd vorig jaar zomer nog geschat op 1 miljard dollar met een jaaromzet van ca. 100 miljoen dollar. Uitgaande van ca. 23 miljoen leden die LinkedIn destijds telde, komen we uit op een waarde van ca. 43 dollar per lid (4,3 dollar jaaromzet per lid).
  11. http://www.flickr.com/photos/28551615@N00/119679860/
  12. http://learn.linkedin.com
  13. http://blog.linkedin.com/
  14. http://www.networking-coach.com/ Hoe LinkedIn nu echt gebruiken?
  15. http://www.flickr.com/photos/28551615@N00/119679860/
  16. http://www.flickr.com/photos/28551615@N00/119679860/
  17. http://www.flickr.com/photos/28551615@N00/119679860/
  18. opgericht 28 februari 2008 als experiment na 3 dagen 300 leden, na een week 1.000 besluit er meer mee te doen nu 1 jaar later: 5.100 leden, werkzaam bij radio, TV, online media, print uitgevers en de voor hen relevante toeleveranciers (gemiddeld 100 nieuwe leden per week) groepsblog RethinkingMedia.nl, 2-wekelijkse nwsbrf 19 november 2008: eerste RethinkingMedia event in Rode Hoed met 450 deelnemers (gratis voor leden, betaald door sponsors, binnen 1,5 dag vol) 26 februari 2009: eerste netwerkborrel in Dauphine met 200 leden en een trits aan nieuwe ideeën: trainingen, labs, mobile challenges, top meets talent diner e.d. Ervaringen met LinkedIn tot nu: zonder (een tool als) LinkedIn was dit niet mogelijk geweest profielen zijn zeer up to date (mailadressen ook) LinkedIn faciliteert miniem: nauwelijks userdata, geen mailmogelijkheid, screenen van aanmeldingen lastig,… groepsdiscussie mogelijkheid hebben we uitgezet. Iedereen kan roepen wat ie wil (ook commerciële boodschappen) en leden worden hier default van op de hoogte gebracht, kan als spam ervaren worden. Ervaringen met de groep tot nu toe: interesse uit de groep overweldigend, maar kost enorm veel vrije tijd, dus het aantal echt actieve leden is laag.
  19. 19 november 2008: eerste RethinkingMedia event in Rode Hoed met 450 deelnemers (gratis voor leden, betaald door sponsors, binnen 1,5 dag vol) 26 februari 2009: eerste netwerkborrel in Dauphine met 200 leden
  20. petrah@marketingfacts Ik vind het jammer dat ik maar in 50 groepen kan. Ik moet nu iedere keer een groep weggooien #linkedin roelants@marketingfacts ga ik doen. Tevreden, nee. Die is uiterst gebruikersonvriendelijk en ze veranderen 'm keer op keer. Moeten het ermee doen :( hajodevries@marketingfacts Zeker en maandag webinar gevolgd! hajodevries@marketingfacts Zondag groep opgestart, nu 115 leden en een afspraak met een potentiele klant! hajodevries@marketingfacts Oh ja en sinds ik die groep gestart ben wordt mijn profiel 30 x per dag (3x normaal) bekeken.
  21. petrah@marketingfacts Ik vind het jammer dat ik maar in 50 groepen kan. Ik moet nu iedere keer een groep weggooien #linkedin roelants@marketingfacts ga ik doen. Tevreden, nee. Die is uiterst gebruikersonvriendelijk en ze veranderen 'm keer op keer. Moeten het ermee doen :( hajodevries@marketingfacts Zeker en maandag webinar gevolgd! hajodevries@marketingfacts Zondag groep opgestart, nu 115 leden en een afspraak met een potentiele klant! hajodevries@marketingfacts Oh ja en sinds ik die groep gestart ben wordt mijn profiel 30 x per dag (3x normaal) bekeken.
  22. http://www.flickr.com/photos/28551615@N00/119679860/
  23. http://polls.linkedin.com/
  24. http://www.linkedin.com/static?key=research_landing&trk=hb_ft_resnet
  25. http://www.linkedin.com/static?key=developers_widgets&trk=hb_ft_widgets
  26. http://www.businessweek.com/technology/content/may2008/tc20080512_958875.htm
  27. http://press.linkedin.com/partners
  28. http://www.linkedin.com/static?key=tools&trk=hb_ft_tools
  29. http://www.linkedin.com/static?key=outlook_toolbar_download
  30. http://www.flickr.com/photos/28551615@N00/119679860/
  31. https://www.linkedin.com/directads/
  32. 17,000 Nederlanders die Marketing-gerelateerd
  33. Min. Bid CPC 2,- Min. Bid CPM 3,-
  34. http://www.linkedin.com/static?key=jobsinsider_download&trk=hb_ft_jobsins
  35. http://www.linkedin.com/hiring?editAttributes=&trk=hb_ft_jbpst
  36. Challenge 1: leer FD kennen (beantwoord 3 vragen op FD.nl) Challenge 2: wie ken je en waar sta je voor? (verkrijg 3 recommendations en beschrijf een essay) Meer dan 2000 recommendations Meer dan 500 essays Challenge 3: wie ben je en deel wie je bent (maak je eigen brandslide en laat je netwerk stemmen) 2009 20.000 bezoekers  4050 inschrijvingen  3 challenges 2008 15.000 bezoekers  1.700 inschrijvingen  3 challenges
  37. Final FD Career Challenge 2009 - Mini MBA at Nyenrode. One minute to convince one jury of your vision. One minute in which you can win a Nyenrode MBA worth €48.000. http://www.youtube.com/watch?v=h920MDQb1VU
  38. http://www.flickr.com/photos/28551615@N00/119679860/
  39. http://www.flickr.com/photos/28551615@N00/119679860/
  40. http://www.flickr.com/photos/28551615@N00/119679860/
  41. http://www.flickr.com/photos/28551615@N00/119679860/