SEO Team for the International Success | International Search Summit, London 2020

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How to build an international SEO team that fits your budget. Here's my presentation that contains the results of my research on the topic.

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International Search Summit, London Nitin Manchanda
SEO Team for the International Success

International Search Summit, London Nitin Manchanda
Nitin Manchanda
Global Head of SEO
Experienced International SEO
SEO Consultant
SEO Speaker at Online/Offline Events
Webinar Host at SEMrush
[28 Domains / 26 Markets]

International Search Summit, London Nitin Manchanda
Learnt International Success Tactics

International Search Summit, London Nitin Manchanda
Learnt International Success Tactics
✓ Core SEO Stu
✓ Hreﬂang Setup
✓ Geo Targeting
✓ And More..
✓ Localised Experience
✓ Currency Support
✓ Language Support
✓ Shipping
✓ Look & Feel
✓ Content, etc.

International Search Summit, London Nitin Manchanda
Very Di erent Team Structures

International Search Summit, London Nitin Manchanda
Decided to Dig Deeper

International Search Summit, London Nitin Manchanda
Opportunity to Speak at ISS

International Search Summit, London Nitin Manchanda
Plans got the ‘O cial Stamp’

International Search Summit, London Nitin Manchanda
Like every other research
I started with

International Search Summit, London Nitin Manchanda

International Search Summit, London Nitin Manchanda
Requirements
1. International SEO Experience
2. In-house SEO
3. Team Lead Experience
4. Startups
5. Medium Size Businesses
6. Massive Organisations

International Search Summit, London Nitin Manchanda
Tejaswi SureshCharmis PalaOmi SidoFabrizio Ballarini Gerry White
Akhil AgarwalMatteo FlorisLuigi PerriCiara Serrano Eugene Korotkevich
Ravi BhushanNorman NielsenNakul Goyal Nick Wilsdon

International Search Summit, London Nitin Manchanda
Questions asked about the SEO teams
1. What are the markets you’re present in?
2. How big is the SEO team?
3. Is content part of the SEO team?
4. Where does analytics sit in the org structure?
5. What all SEO roles you’ve in your current team?
6. How would you structure your dream SEO team for International
Success?

International Search Summit, London Nitin Manchanda
100%
Current Team
100%
Dream Team
SEO Manager / Owner

International Search Summit, London Nitin Manchanda
71%
Current Team
83%
Dream Team
Tech SEO

International Search Summit, London Nitin Manchanda
59%
Current Team
50%
Dream Team
Analyst

International Search Summit, London Nitin Manchanda
47%
Current Team
92%
Dream Team
Content Strategist

International Search Summit, London Nitin Manchanda
24%
Current Team
17%
Dream Team
Product Manager

International Search Summit, London Nitin Manchanda
24%
Current Team
17%
Dream Team
Agency / Freelancers

International Search Summit, London Nitin Manchanda
12%
Current Team
8%
Dream Team
Copy / Editorial

International Search Summit, London Nitin Manchanda
6%
Current Team
8%
Dream Team
UX

International Search Summit, London Nitin Manchanda
6%
Current Team
50%
Dream Team
Link Building / Outreach

International Search Summit, London Nitin Manchanda
6%
Current Team
0%
Dream Team
ASO

International Search Summit, London Nitin Manchanda
0%
Current Team
25%
Dream Team
Admin

International Search Summit, London Nitin Manchanda
0%
Current Team
8%
Dream Team
CRO

International Search Summit, London Nitin Manchanda
Team

Thank you!
International Search Summit, London Nitin Manchanda

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SEO Team for the International Success | International Search Summit, London 2020

1. International Search Summit, London Nitin Manchanda SEO Team for the International Success

2. International Search Summit, London Nitin Manchanda Nitin Manchanda Global Head of SEO Experienced International SEO SEO Consultant SEO Speaker at Online/Offline Events Webinar Host at SEMrush [28 Domains / 26 Markets]

3. International Search Summit, London Nitin Manchanda Nitin Manchanda Global Head of SEO Experienced International SEO SEO Consultant SEO Speaker at Online/Offline Events Webinar Host at SEMrush [65 Domains / 55 Markets]

4. Key Learnings

5. International Search Summit, London Nitin Manchanda Learnt International Success Tactics

6. International Search Summit, London Nitin Manchanda Learnt International Success Tactics ✓ Core SEO Stu ✓ Hreﬂang Setup ✓ Geo Targeting ✓ And More.. ✓ Localised Experience ✓ Currency Support ✓ Language Support ✓ Shipping ✓ Look & Feel ✓ Content, etc.

7. Interestingly

8. International Search Summit, London Nitin Manchanda Very Di erent Team Structures

9. Curiosity

10. International Search Summit, London Nitin Manchanda Decided to Dig Deeper

11. And then..

12. International Search Summit, London Nitin Manchanda Opportunity to Speak at ISS

13. International Search Summit, London Nitin Manchanda Plans got the ‘O cial Stamp’

14. Research Started

15. International Search Summit, London Nitin Manchanda Like every other research I started with

16. International Search Summit, London Nitin Manchanda

17. International Search Summit, London Nitin Manchanda

18. Created a list of SEOs who could help!

19. International Search Summit, London Nitin Manchanda Requirements 1. International SEO Experience 2. In-house SEO 3. Team Lead Experience 4. Startups 5. Medium Size Businesses 6. Massive Organisations

20. International Search Summit, London Nitin Manchanda Tejaswi SureshCharmis PalaOmi SidoFabrizio Ballarini Gerry White Akhil AgarwalMatteo FlorisLuigi PerriCiara Serrano Eugene Korotkevich Ravi BhushanNorman NielsenNakul Goyal Nick Wilsdon

21. International Search Summit, London Nitin Manchanda

22. International Search Summit, London Nitin Manchanda Questions asked about the SEO teams 1. What are the markets you’re present in? 2. How big is the SEO team? 3. Is content part of the SEO team? 4. Where does analytics sit in the org structure? 5. What all SEO roles you’ve in your current team? 6. How would you structure your dream SEO team for International Success?

23. International Search Summit, London Nitin Manchanda Questions asked about the SEO teams 1. What are the markets you’re present in? 2. How big is the SEO team? 3. Is content part of the SEO team? 4. Where does analytics sit in the org structure? 5. What all SEO roles you’ve in your current team? 6. How would you structure your dream SEO team for International Success?

24. Surprising Outcome

25. International Search Summit, London Nitin Manchanda

26. What I Found!

27. International Search Summit, London Nitin Manchanda 100% Current Team 100% Dream Team SEO Manager / Owner

28. International Search Summit, London Nitin Manchanda 71% Current Team 83% Dream Team Tech SEO

29. International Search Summit, London Nitin Manchanda 59% Current Team 50% Dream Team Analyst

30. International Search Summit, London Nitin Manchanda 47% Current Team 92% Dream Team Content Strategist

31. International Search Summit, London Nitin Manchanda 24% Current Team 17% Dream Team Product Manager

32. International Search Summit, London Nitin Manchanda 24% Current Team 17% Dream Team Agency / Freelancers

33. International Search Summit, London Nitin Manchanda 12% Current Team 8% Dream Team Copy / Editorial

34. International Search Summit, London Nitin Manchanda 6% Current Team 8% Dream Team UX

35. International Search Summit, London Nitin Manchanda 6% Current Team 50% Dream Team Link Building / Outreach

36. International Search Summit, London Nitin Manchanda 6% Current Team 0% Dream Team ASO

37. International Search Summit, London Nitin Manchanda 0% Current Team 25% Dream Team Admin

38. International Search Summit, London Nitin Manchanda 0% Current Team 8% Dream Team CRO

39. That’s it!

40. You’ve all the ingredients now!

41. International Search Summit, London Nitin Manchanda

42. International Search Summit, London Nitin Manchanda Team

43. Thank you! International Search Summit, London Nitin Manchanda

SEO Team for the International Success | International Search Summit, London 2020

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