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SEO Team for the International Success | International Search Summit, London 2020

How to build an international SEO team that fits your budget. Here's my presentation that contains the results of my research on the topic.

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SEO Team for the International Success | International Search Summit, London 2020

  1. 1. International Search Summit, London Nitin Manchanda SEO Team for the International Success
  2. 2. International Search Summit, London Nitin Manchanda Nitin Manchanda Global Head of SEO Experienced International SEO SEO Consultant SEO Speaker at Online/Offline Events Webinar Host at SEMrush [28 Domains / 26 Markets]
  3. 3. International Search Summit, London Nitin Manchanda Nitin Manchanda Global Head of SEO Experienced International SEO SEO Consultant SEO Speaker at Online/Offline Events Webinar Host at SEMrush [65 Domains / 55 Markets]
  4. 4. Key Learnings
  5. 5. International Search Summit, London Nitin Manchanda Learnt International Success Tactics
  6. 6. International Search Summit, London Nitin Manchanda Learnt International Success Tactics ✓ Core SEO Stu ✓ Hreflang Setup ✓ Geo Targeting ✓ And More.. ✓ Localised Experience ✓ Currency Support ✓ Language Support ✓ Shipping ✓ Look & Feel ✓ Content, etc.
  7. 7. Interestingly
  8. 8. International Search Summit, London Nitin Manchanda Very Di erent Team Structures
  9. 9. Curiosity
  10. 10. International Search Summit, London Nitin Manchanda Decided to Dig Deeper
  11. 11. And then..
  12. 12. International Search Summit, London Nitin Manchanda Opportunity to Speak at ISS
  13. 13. International Search Summit, London Nitin Manchanda Plans got the ‘O cial Stamp’
  14. 14. Research Started
  15. 15. International Search Summit, London Nitin Manchanda Like every other research I started with
  16. 16. International Search Summit, London Nitin Manchanda
  17. 17. International Search Summit, London Nitin Manchanda
  18. 18. Created a list of SEOs who could help!
  19. 19. International Search Summit, London Nitin Manchanda Requirements 1. International SEO Experience 2. In-house SEO 3. Team Lead Experience 4. Startups 5. Medium Size Businesses 6. Massive Organisations
  20. 20. International Search Summit, London Nitin Manchanda Tejaswi SureshCharmis PalaOmi SidoFabrizio Ballarini Gerry White Akhil AgarwalMatteo FlorisLuigi PerriCiara Serrano Eugene Korotkevich Ravi BhushanNorman NielsenNakul Goyal Nick Wilsdon
  21. 21. International Search Summit, London Nitin Manchanda
  22. 22. International Search Summit, London Nitin Manchanda Questions asked about the SEO teams 1. What are the markets you’re present in? 2. How big is the SEO team? 3. Is content part of the SEO team? 4. Where does analytics sit in the org structure? 5. What all SEO roles you’ve in your current team? 6. How would you structure your dream SEO team for International Success?
  23. 23. International Search Summit, London Nitin Manchanda Questions asked about the SEO teams 1. What are the markets you’re present in? 2. How big is the SEO team? 3. Is content part of the SEO team? 4. Where does analytics sit in the org structure? 5. What all SEO roles you’ve in your current team? 6. How would you structure your dream SEO team for International Success?
  24. 24. Surprising Outcome
  25. 25. International Search Summit, London Nitin Manchanda
  26. 26. What I Found!
  27. 27. International Search Summit, London Nitin Manchanda 100% Current Team 100% Dream Team SEO Manager / Owner
  28. 28. International Search Summit, London Nitin Manchanda 71% Current Team 83% Dream Team Tech SEO
  29. 29. International Search Summit, London Nitin Manchanda 59% Current Team 50% Dream Team Analyst
  30. 30. International Search Summit, London Nitin Manchanda 47% Current Team 92% Dream Team Content Strategist
  31. 31. International Search Summit, London Nitin Manchanda 24% Current Team 17% Dream Team Product Manager
  32. 32. International Search Summit, London Nitin Manchanda 24% Current Team 17% Dream Team Agency / Freelancers
  33. 33. International Search Summit, London Nitin Manchanda 12% Current Team 8% Dream Team Copy / Editorial
  34. 34. International Search Summit, London Nitin Manchanda 6% Current Team 8% Dream Team UX
  35. 35. International Search Summit, London Nitin Manchanda 6% Current Team 50% Dream Team Link Building / Outreach
  36. 36. International Search Summit, London Nitin Manchanda 6% Current Team 0% Dream Team ASO
  37. 37. International Search Summit, London Nitin Manchanda 0% Current Team 25% Dream Team Admin
  38. 38. International Search Summit, London Nitin Manchanda 0% Current Team 8% Dream Team CRO
  39. 39. That’s it!
  40. 40. You’ve all the ingredients now!
  41. 41. International Search Summit, London Nitin Manchanda
  42. 42. International Search Summit, London Nitin Manchanda Team
  43. 43. Thank you! International Search Summit, London Nitin Manchanda

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