This presentation contains various aspects of the company and its swot analysis. It was made by me as a part of internship

2. • Some historical clues…
Founded by Walt Disney
Established in 1923
Headquartered in California, USA
One of the world’s largest
conglomerate in terms of revenue.

3. The mission of The Walt Disney
Company is to be one of the world's
leading producers and providers of
entertainment and information. Using
our portfolio of brands to differentiate
our content, services and consumer
products, we seek to develop the most
creative, innovative and profitable
entertainment experiences and related
products in the world.

4. Walt Disney strives to be the world’s
most famous entertainment company by
creating an amazing experience for
individual of all ages

6. Walt Disney
Company
Disney Consumer
Products
• Disney Hard Lines
• Disney Soft Lines
• Disney Toys
• Disney Publishing
• Disney Press
• Disney Editions
Studio Entertainment
• Walt Disney Pictures
• Miramax Films
• Buena Vista Home
Entertainment
• Buena Vista Theatrical
Productions
• Walt Disney Records
• Buena Vista Records
• Hollywood Records
• Lyric Street Studios
• Pixar Studios
Parks and Resorts
• Walt Disney World
• Disneyland
• Tokyo Disney
• Disneyland Paris
• Hong Kong
Disneyland
• Disney Cruise Line
• Disney Vacation
Club
Media Networks
Broadcasting
• Disney-ABC
Television
• ESPN Inc.
• Walt Disney Internet
Group
• ABC-Owned
Television Stations
• ABC Radio

8. •Movies
•Shows
•Theme parks
•Gaming console like infinity
It targets all age groups of customers , specifically
children and families through

10. Media Networks 45%
Parks & Resorts 31%
Studio Entertainment
13%
Consumer Products
8%
Interactive 3%

12. • One of the most recognizable entertainment
company in the world
• Strong advertising
• Wide and unique portfolio
• Innovative entertainment business
• Strong customer service
• Strong Media Networks and Broadcasting
division
• Disney is the largest worldwide licensor of
character-based merchandise and producer of
children’s film-related products based on retail
sales

13. • Disney as such a diversify product range that it
can reduce efficiency and lead to a lack of
strategic focus
• High cost of entertainment production
• Poor working conditions in factories
• Walt Disney’s Park and Resorts are not easily
accessible which leads people to associate
Disney World with a costly trip

14. • Opportunity to renovate attractions in Park and Resorts
Division due to increase in profit
• Growth from cable and satellite operators creating even
more potential for Disney to make money with their
network
• Prospect to build more theme park and resorts worldwide
• Openings in other areas of the travel business
• Opportunity to invest in building theme parks to satisfy
the increase in guest spending, theme park attendance,
and hotel occupancy
• Target new costumers group

15. • Park and Resorts Divisions’ success is
unpredictable
• Changes in technology leads customers to
stream online instead of buying DVD.
• Online streaming makes Disney vulnerable to
piracy and violation of its intellectual
property.
• Retail distribution business are influenced by
seasonal consumer purchasing behavior
• Increase in labor cost which will have a
noticed impact in Walt-Disney expenses

18. PERFORMANCE INDICATORS
Revenue US$52.46 billion (2015)
Operating Income US$14.68 billion (2015)
Net income US$8.38 billion (2015)
Total assets US$88.18 billion (2015)
Total equity US$48.65 billion (2015)

19. Walt Disney on Forbes Lists
#71 Global 2000
132 in Sales
39 in Profits
300 in Assets
32 in Market value
#8 World’s Most Valuable Brands
#58 America’s Best Employer

20. “You're dead if you aim only for kids. Adults
are only kids grown up, anyway.”
-Walt Disney

21. Created by Nitika Arora, GNDU
during internship in marketing under
Prof Sameer Mathur , IIM Lucknow