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BUSINESS COMMUNICATION SURVEY
Audi auto market survey questionnaire
1. How do you evaluate Audi car's overall quality?
o V...
4. What are the factors influenceon your purchasing willif you
are Audi's consumers?
o Well-known brand name
o Luxurious
o...
9. How do you know about Audi auto?
o Official website of Audi
o Recommended by friends and family
o Television advertisem...
13. What are the defects of Audi according to your point of
view?
o Bad looking
o Hard to control
o Bad quality
o Obscure ...
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Audi Auto Market Survey Questionnaire

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Business communication survey

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Audi Auto Market Survey Questionnaire

  1. 1. BUSINESS COMMUNICATION SURVEY Audi auto market survey questionnaire 1. How do you evaluate Audi car's overall quality? o Very good o Good o Average o Bad o Very Bad o Other: 2. What elements do you think are most important when you are buying cars? o Brand o Price o The position of Distributor o Advertising & Promotion o Product Quality o Design & Personality o After Sale Service o Safety & Reliablity o Interior & Comfortableness o Maintenance Cost o Save Fuel o Others 3. To whatextent is your possibility to buy Audi when you want to buy a car? o Definitely Yes o Yes o Maybe o No o Definitely No
  2. 2. 4. What are the factors influenceon your purchasing willif you are Audi's consumers? o Well-known brand name o Luxurious o High quality o High technology o Good price o The location of dealer and after sale service is convenient o Good advertising promotion o Family and friends highly appraise of Audi o Others 5. What do you think of the performance of Audi in its quality according to your experience? o Excellent o Very good o Good o Average o Bad 6. What do you think of the brand position of Audi auto? o It is good o The position is too high o The position is too low 7. Do you feel satisfy with the price of Audi products? o Satisfied o The price is too low o The price is too high 8. What do you think of the advertising promotion and sales promotion of Audi auto? o Excellent o Very good o Good o Average o Bad
  3. 3. 9. How do you know about Audi auto? o Official website of Audi o Recommended by friends and family o Television advertisement o Audi promotion materials o Magazine and newspaper o Audi store o Others 10. What do you think of the agency ofAudi accordingto your experience? o Excellent o Very good o Good o Average o Bad 11. Which luxurious brand will you buy? o BMW o Audi o Benz o Lexus o Others 12. What do you think of the degree of satisfaction of Audi? o Very satisfied o Satisfied o Average o Unsatisfied o Very unsatisfied
  4. 4. 13. What are the defects of Audi according to your point of view? o Bad looking o Hard to control o Bad quality o Obscure brand o High oil consumption o High price o Bad advertisements o Inconvenience of maintenance o Others 14. Your gender o Male o Female 15. Your occupation is o Office staff o Self-employed entrepreneurs o Student o Others 16. What is your education level? o High school student o Undergraduate o Master Degree o Others

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