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Audi Auto Market Survey Report

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AUDI AUTO MARKET
SURVEY REPORT
BUSINESS COMMUNICATION TERM PAPER
SUBMITTED TO: Prof. SUSANMATHEW
SUBMITTED BY: GROUP 5
ANE...
INDEX
INTRODUCTION…………………………………………
STUDY OF THE SURVEY………………………………
SURVEY ANALYSIS…………………………………….
CONCLUSION……………………………………...
INTRODUCTION TO SMARTPHONES
Phones are used for making calls, but now mobile phone can do so much more than what was
in th...
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Audi Auto Market Survey Report

  1. 1. AUDI AUTO MARKET SURVEY REPORT BUSINESS COMMUNICATION TERM PAPER SUBMITTED TO: Prof. SUSANMATHEW SUBMITTED BY: GROUP 5 ANEESH CHERIYAN (P14168) FATHIMA RINSHA RASHEED (P14179) MARIATTA JOLLY (P14189) NIVIN VINOI (P14199) VISHAL J BADANI (P14220) SARATH S RAM (P141209)
  2. 2. INDEX INTRODUCTION………………………………………… STUDY OF THE SURVEY……………………………… SURVEY ANALYSIS……………………………………. CONCLUSION…………………………………………….
  3. 3. INTRODUCTION TO SMARTPHONES Phones are used for making calls, but now mobile phone can do so much more than what was in the past. The range of new touch screen Smartphone’s allows user to access the internet, use social media, get live news updates, play music and video, and much more. They almost universally use touch screens for control, however, which can be a challenge for people new to the technology. Many people have never owned a Smartphone and are curious to choose a Smartphone as their asset. Customers want mobile phones that do more than their current keypad-style handset, or are looking to learn more about the Smartphone they already own does. This workshop has something to satisfy each of the customers. Study of the survey: A survey regarding the uses of Smartphone was conducted with a sample of 60 Smartphone from different users in India. It was found that many users prefer Smartphone. It was found that customer prefer Smartphone because of the features provided by it. They are listed below. 1. Make voice calls (of course!) 2. Make video calls 3. Access the internet and browse the web 4. Take photos, and upload them to the web
  4. 4. 5. Navigate with GPS if the phone has GPS built-in 6. Play back music and video stored on the phone (And connect to a PC to copy media to it) 7. Manage your contacts and appointments 8. Send emails 9. Play in-built games 10. Run new applications and games downloaded For the internet Some of the major brands are discuss below: NOKIA: Nokia is a public limited-liability company listed on the Helsinki, Frankfurt, and New York stock exchanges. Nokia plays a very large role in the economy of Finland. It is an important employer in Finland and works with multiple local partners and subcontractors. In 2009 Nokia contributed 1.6% to Finland's GDP, and accounted for about 16% of Finland's exports in 2006. Markets is responsible for Nokia's supply chains, sales channels, brand and marketing functions of the company, and is responsible for delivering mobile solutions to the market. SAMSUNG: Samsung Electronics is a multinational electronics and information technology company headquartered in Suwon and the flagship company of the Samsung Group. Its products include air conditioners, computers, digital televisions, liquid crystal displays (including thin film transistors (TFTs) and active-matrix organic light-emitting diodes (AMOLEDs)), mobile phones, monitors, printers, refrigerators, semiconductors, and telecommunication networking
  5. 5. equipment. It is the world's largest mobile phone maker by unit sales in the first quarter of 2012, with a global market share of 25.4%. It is also the world's second-largest semiconductor maker by 2011 revenues (after Intel). BLACKBERRY: BlackBerry Smartphone can be integrated into an organisation's email system through a software package called BlackBerry Enterprise Server (BES). The primary BES feature is to relay email from a corporate mailbox to a Blackberry handheld device. The BES monitors the user's mailbox, relaying new messages to the handheld via RIM's Network Operations Centre (NOC) and user's wireless provider. BlackBerry also supports polling email, through third party applications. The messaging system built into the BlackBerry only understands how to receive messages from a BES or the BIS, these services handle the connections to the user's mail providers. The primary alternative to using BlackBerry Enterprise Server is to use the BlackBerry Internet Service (BIS). BlackBerry Internet Service is available in 91 countries internationally. BlackBerry Internet Service was developed primarily for the average consumer rather than for the business consumer. MOTOROLA: Motorola designed and sold wireless network equipment such as cellular transmission base stations and signal amplifiers. Motorola's home and broadcast network products included set- top boxes digital video recorders and network equipment used to enable video broadcasting, computer telephony, and high-definition television. Its business and government customers consisted mainly of wireless voice and broadband systems (used to build private networks), and, public safety communications systems like Astro and Dimetra.
  6. 6. LENOVO: The new Lenovo S930 fits that description perfectly. It runs on a MediaTek 1.3GHz quad- core processor with 1GB of RAM, 8GB of internal storage (which is expandable thanks to a micro SD card slot), 8-megapixel rear and 1.6-megapixel front cameras, front-facing stereo speakers with Dolby Digital Plus audio and a 6-inch 1280×720 display. Lenovo has stepped up its design chops, giving the S930 the same laser-etched fabric feel that’s present on the Lenovo Vibe Z. Yes, a smart phone with a 6-inch display is unwieldy to hold, pocket and lug around, but there is clearly a consumer demand for these large devices. Lenovo has also included a handful of software tweaks that take advantage of the S930′s the large display, but you’ll still need to hold the phone with two hands if you want to type or browse the web. SONY: This phone looks premium and classy with its finish. It has specification's that makes it fast with a quad-core Qualcomm Snapdragon 801 processor. Since the asynchronous processor makes sure that each core is powered independently, you get the precise amount of power when you need it, without wasting power when you don't. Best features are its IP68 that is water and dust proof, waterproof for 30 minutes in water.
  7. 7. SURVEY ANALYSIS 1. Which smart phone do you own? a. Samsung b. Nokia c. Motorola d. Lenovo e. Sony f. Blackberry Out of the survey conducted we could find that among our sample size of 60 students the following results were obtained regarding the phone they use: Samsung- 13 Nokia- 8 Motorola- 7 Lenovo- 6 Sony- 22 Blackberry- 4 36% 13%12% 22% 10% 7% smart phone ownership samsung nokia motorola sony lenovo blackberry
  8. 8. From the above pie diagram it is clearly evident that samsung holds the highest smart phone ownership within the sample selected. This may be due to the quality of service they provide and that of their products. The ranking goes on in the following order: 1. Samsung 36% 2. Sony 22% 3. Nokia 13% 4. Motorola 12% 5. Lenovo 10% 6. Blackberry 7% 2. Do you think that your smart phone is worth the money? a. Yes b. No From the survey conducted we could conclude that a majority of the smart phone users agree that their smart phone is worth the money they spent. Yes- 36 No- 24 60% 40% user satisfaction yes no
  9. 9. From the above pie diagram we can understand that approximately 60% of smart phone users are happy with their phones and believe that their phone is worth the money they have spent. But remaining 40% are not happy with their phones and regret about the money they have wasted. 3. Which OS do you prefer? a. Android b. Windows c. Blackberry From the data collected it is observed that the most preferred operating system is android operating system. This is because of the ease of use and highly customisable. It is user friendly and thus making the working easier for common people. In this platform we can run several applications when compared to the other operating systems. Android- 38 Windows- 17 Blackberry- 6 62% 28% 10% operating system preference android windows blackberry
  10. 10. From the pie diagram it is seen that most of the sample prefer using an android phone. Here 62% of the sample prefers android phones and 28% prefer windows phone and 10% prefers blackberry operating system for their phones. 4. Which type of screen do you prefer? a. TFT b.LED c. IPS d. LCD From the survey conducted we understood that a majority of users prefer an LED screen and the next highly used screen is LCD then TFT and then comes IPS. LED- 50 LCD- 6 TFT- 2 IPS- 1 From the pie chart it is clear that 85% of the population prefers an LED screen another 10% prefers LCD screen another 3% prefers TFT screen and the remaining 2% prefers IPS screen. 5. Which feature do you give more preference? a. Battery backup b. Camera c. OS d. Screen size 85% 10% 3% 2% Screen Preference LED LCD TFT IPS
  11. 11. The survey conducted reveals that most of the smart phone users prefer the best OS for their phones, the second highest preference is given for camera and then for battery backup and then for screen size. The numerical data is as follows: OS- 30 Camera- 15 Battery backup- 12 Screen size- 3 From the above diagram we can notice that 51% of the sample considers OS as the most preferred feature, second highest preference is for battery backup which is 26% and then camera quality 21% and last screen size 2%. 6. Which type of phone do you prefer? a. Touch b. Type c. Touch & type From the survey we could conclude that most of the smart phone users prefer touch phones the most and second is touch and type and finally type phones. Touch- 47 Touch and type- 6 Type- 3 51% 26% 21% 2% most preferedfeature OS battery camera screen size
  12. 12. From the above pie diagram it is clearly evident that majority of the smart phone user prefer a touch phone, that is 84% of smart phone users prefer a touch phone, next 11% prefers touch and type phones and the remaining 5% prefers type phones. This preference is basically due to the ease of use and change in trend. 7. What is your satisfaction level on a scale of 5? a. 4-5 b. 3-4 c. 2-3 d. 1-2 From the survey we could identify how satisfied was each smart phone user with their phones. And we concluded that the most satisfied users were Samsung users and followed by the others. Samsung- 4.5 Sony- 3.5 Motorola- 4 Lenovo- 3 Blackberry- 2.5 84% 11% 5% type of phone touch touch & type type
  13. 13. From the above pie diagram it is very clear that most satisfied customers are of Samsung mobiles they are 26% of the sample second largest satisfaction is shown by Motorola users which is 23% third highest by Sony that is 20% and followed by Lenovo and blackberry which are 17% and 14% respectively. 8. What is your satisfaction level on a scale of 5 a. Samsung b. Nokia c. Motorola d. Lenovo e. Sony f. black berry As per survey, the rating for different companies was as follows. Samsung- 4 Nokia- 3 Motorola- 4.5 Lenovo- 3.5 Sony- 4 Black berry - 4.5 26% 20% 23% 17% 14% satisfactionlevel samsung sony motorola lenovo blackberry
  14. 14. From the survey conducted, we were able to conclude that users of Motorola and blackberry were highly satisfied compared to that of other brands. Motorola and blackberry has the highest satisfaction percentage with 19% followed by Samsung and Sony with 17% respectively. While Nokia has mere 13% satisfied customers, Lenovo beats Nokia by having 15% satisfied customers. 9. Do you consider resale value as an important factor while making purchase decision? The findings were as follows: Yes- 6 No- 54 samsung 17% nokia 13% motorola 19% lenovo 15% sony 17% black berry 19% satisfactionlevel
  15. 15. From the survey, it was observed that most of the people do not consider resale value as an important factor while considering buying decisions. Thus we can conclude that resale value is not an important factor while making a purchase. 10. Do you prefer mobiles with larger screen size? a) Small (3inch -4inch) b) Medium (4inch-4.7inch) c) Large (<4.7inch) From the survey, the following information’s were collected based on customer preference. Small - 6 Medium - 32 Large - 22 no 90% yes 10% consideration of resale value
  16. 16. From the survey, we can say that most people prefer mobiles with medium screen size that is from 4 inch to 4.7 inch. While 53% choose mobiles with medium screen size, 37% choose mobiles with larger screens and 10% choose mobiles with smaller screens. Thus we can say that people tend to prefer medium size screens irrespective of the trend towards bigger screens. small 10% medium 53% large 37% screen size preference
  17. 17. CONCLUSION Audi as a brand has so many loyal customers, because of the strong customer awareness, strong presence in the segment, and the feature loaded product. The survey endorsed the importance of product quality in the car buying decision. 13 persons opted their primary concern as product quality while buying a luxurious car. The survey revealed 18 out of 35 people will opt Audi as their primary car of choice. In the performance category, Audi got a clear distinction from other brands. In our survey 9 people gave excellent and 21 gave good ratings to Audi. Safety feature bagged 21 satisfied customers. The survey show that it is the most aware brand among the luxurious brand available in India. This clearly shows Audi has a bright future in India ahead.

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