Keynote presentation from the Media Future event in Dublin on May 14th 2013.

1. Nick
Blunden
|
Global
Digital
Publisher
|
@nickblunden
The
Economist:
The
New
Way

2. Over
the
last
ten
years
The
Economist
has
enjoyed
a
period
of
unprecedented
success

3. Luck
or
more
precisely
being
in
the
right
place
at
the
right
Fme
has
played
a
significant
part
in
this
success

4. As
the
world
has
got
flaJer
the
benefits
of
publishing
an
internaFonal
current
affairs
Ftle
in
English
have
increased

5. Mass
intelligence
has
emerged
as
a
global
mega-­‐trend
and
as
a
result
people
are
smartening
up
rather
than
dumbing
down

6. And
paradoxically
the
rise
of
social
media
has
made
intelligent
analysis
from
trusted
sources
more
not
less
valuable

7. And
paradoxically
the
rise
of
social
media
has
made
intelligent
analysis
from
trusted
sources
more
not
less
valuable
Source:
Pew
Research
Center’s
Project
for
Excellence
in
Journalism
in
collabora<on
with
The
Economist
Group

8. But
to
maximise
the
benefits
of
our
good
fortune
we
have
had
to
constantly
adapt
our
business
to
the
changing
needs
of
our
readers

9. The
Internet
hasn’t
changed
the
fact
that
people
pay
for
what
they
value
and
value
what
they
pay
for

10. However,
in
an
increasingly
digital
world
people
value,
and
therefore
pay
for,
the
consumpFon
experience
not
just
the
content

11. There
isn’t
just
one
single
homogenous
digital
content
experience
but
a
series
of
them

12. There
isn’t
just
one
single
homogenous
digital
content
experience
but
a
series
of
them

13. Digital
distribuFon
creates
new
sources
of
value
by
offering
customers
greater
choice
between
these
experiences

14. We
are
experiencing
a
shiS
from
single
channel
to
mulFchannel
not
the
death
of
print

15. We
are
experiencing
a
shiS
from
single
channel
to
mulFchannel
not
the
death
of
print

16. Nevertheless
new
digital
plaTorms
provide
the
opportunity
to
establish
valuable
new
media
consumpFon
habits

17. These
new
media
consumpFon
habits
are
changing
the
symbioFc
relaFonship
between
media
and
markeFng
creaFng
different
adverFsing
opportuniFes

18. To
harness
these
new
adverFsing
opportuniFes
we
need
to
think
less
like
media
owners
and
more
like
plaTorm
owners

19. In
fact
the
biggest
opportuniFes
going
forward
are
likely
to
come
when
we
stop
thinking
like
newspapers
or
magazines

20. In
fact
the
biggest
opportuniFes
going
forward
are
likely
to
come
when
we
stop
thinking
like
newspapers
or
magazines

21. Nick
Blunden
|
Global
Digital
Publisher
|
@nickblunden
The
Economist:
The
New
Way