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Similaire à Zara是如何攻占中国市场的？marketing management,a spanish brand
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Zara是如何攻占中国市场的？marketing management,a spanish brand
- 1. “ How did Zara Capture the Chinese Market? ” Damak Donia 杜宁 Marketing Management
- 3. What is Marketing Management? Marketing management is the art and science of choosing target markets and getting , keeping , and growing customers through creating, delivering , and communicating superior customer value .
- 5. Target Marketing Market Segmentation: Divide the market into segments of customers
- 6. Value and Satisfaction If performance is lower than expectations, satisfaction is low. If performance is higher than expectations, satisfaction is high. Expectation Performance 10 8 Expectation Performance 8 10
- 9. Around the world South America: 30 stores Africa: 41 stores Asia - Oceania: 7 stores Europe: 407 stores North America: 47 stores
- 15. Strategic Recommendations to Capture the Chinese Market
- 20. Thank You For Your Attention