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Nathaniel Whittemore
Nathaniel Whittemore
BusinessTechnologie
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BRANDING, SOCIAL MEDIA, (and learning to lose control) hub berkeley talk 9/10/09 - nathaniel whittemore / [email_address] [email_address]
This presentation is about: ,[object Object],[object Object],[object Object],[object Object]
What is a brand?
“ A “brand” is an emotional aftertaste conjured up by but not necessarily dependent upon a series of experiences.” -Zefrank (key: it’s all about feeling) (key: it’s all about feeling) (key: it’s all about feeling) (key: it’s all about feeling)
Brand is... ,[object Object],[object Object],[object Object]
In the modern world, brand is more important than ever.
(why?)
Why is brand so important? ,[object Object],[object Object],[object Object],[object Object]
KEY POINT: ,[object Object],[object Object],[object Object]
Media + Brand
The four revolutions of media 1. Printed Word (books) 2. Conversational media (Telephone) 3. Recorded Media (records) 4. Broadcast Media (radio/tv)
What they shared? ,[object Object],“ There is a curious asymmetry. The media that are good at creating conversations are no good at creating groups. The media that are good at creating groups are no good at creating conversations.” -Clay Shirky
The shift ,[object Object],[object Object],[object Object]
What does this mean for brands? ,[object Object],[object Object],[object Object]
Case Studies ,[object Object],[object Object],[object Object],[object Object]
Virality: TED ,[object Object],[object Object],[object Object],[object Object],[object Object]
uh, what? are we still in america?
Vulnerability: Rockstar ,[object Object],[object Object],[object Object],[object Object]
Loss of Control: Fiji ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Loss of Control: FORGE ,[object Object],[object Object],[object Object]
Brand reality recap ,[object Object],[object Object],[object Object]
Social media
What is “social media” ,[object Object],[object Object],[object Object],[object Object]
Web 1.0 ,[object Object],[object Object],[object Object]
Web 2.0 ,[object Object],[object Object],[object Object]
Implications for nonprofits ,[object Object],[object Object],[object Object]
It’s all about the value you provide?
[object Object],[object Object],[object Object],How do you provide value?
What’s the role of social media? ,[object Object],[object Object],[object Object]
Case Studies ,[object Object],[object Object],[object Object]
charity:water ,[object Object],[object Object],[object Object],[object Object]
Kiva.org ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Change.org ,[object Object],[object Object],[object Object],[object Object]
Connecting it back ,[object Object],[object Object],[object Object],[object Object]
Bonus tip: Great Music ,[object Object],[object Object]

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Hub Brand Presentation

  • 1. BRANDING, SOCIAL MEDIA, (and learning to lose control) hub berkeley talk 9/10/09 - nathaniel whittemore / [email_address] [email_address]
  • 2.
  • 3. What is a brand?
  • 4. “ A “brand” is an emotional aftertaste conjured up by but not necessarily dependent upon a series of experiences.” -Zefrank (key: it’s all about feeling) (key: it’s all about feeling) (key: it’s all about feeling) (key: it’s all about feeling)
  • 5.
  • 6. In the modern world, brand is more important than ever.
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  • 11. The four revolutions of media 1. Printed Word (books) 2. Conversational media (Telephone) 3. Recorded Media (records) 4. Broadcast Media (radio/tv)
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  • 13.
  • 14.
  • 15.
  • 16.
  • 17. uh, what? are we still in america?
  • 18.
  • 19.
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  • 21.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. It’s all about the value you provide?
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  • 33.
  • 34.
  • 35.