The End of Email
Marketing
2019-03-19, Vilnius

Make
marketing
relevant

50k+ online
businesses

Fundamenta
l shift
#1

Behavioral
data

Automation
&
personaliza
tion

Omnichannel

90% higher
customer retention
retention using 3+
using 3+ channels

Customer
journey
#2

#2 Customer journey
Visitor
Repeat
Customer
CustomerShopperSubscriber

Meet
Michael
#2 Customer journey

#2 Customer journey
Visitor
Repeat
Customer
CustomerShopperSubscriber

Sign-up
forms
#2 Visitor

Less than 3%
of website
visits end up
as conversion

#2 Visitor

#2 Visitor
Email subscription
Facebook Messenger
subscription
Push notification
subscription

#2 Customer journey
Visitor
Repeat
Customer
CustomerShopperSubscriber

Welcome
emails
#2 Subscriber

#2 Subscriber

#2 Customer journey
Visitor
Repeat
Customer
CustomerShopperSubscriber

Cart
recovery
#2 Shopper

#2 Shopper

FB
Messenger
exceptional open rates
#2 Shopper

SMS
looks like any other message
#2 Shopper

100% more sales
sending 3
automated
messages

Browse
Abandonment
for product category
#2 Shopper

Push
Notificatio
ns
for extended reach
#2 Shopper

Retargeting
on Google, Youtube,
Facebook, Instagram
#2 Shopper

#2 Customer journey
Visitor
Repeat
Customer
CustomerShopperSubscriber

Order
Confirmatio
n
is sent immediately after
an order is placed
#2 Customer

Additional sale opportunity:
discount for next order
#2 Customer

Shipping
status
#2 Customer

95% of
recipients
are reading
SMS in 5
minutes

Order
follow up
get feedback, ask for reviews, offer new
products
#2 Customer

#2 Customer journey
Visitor
Repeat
Customer
CustomerShopperSubscriber

Cross sell
opportunity to retain a customer
immediately
#2 Repeat customer

Viber /
Whats app
use the same phone number
#2 Repeat customer

Custom
workflows
is sent 340 days after
an order is placed
#2 Repeat customer

Custom
workflows
have the
highest click
through rate:
17.27%

Behavioral
data

Automation
&
personaliz

Omnichanne
l

Download
Omnichannel Marketing Guide

rytis@omnisend.com
#omnisend
Make marketing relevant