G&R Ad Network: Internet Comes of Age
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The G&R Ad Network, Bangladesh's first and only dedicated online display advertising network, connects advertisers with website owners reaching 90% of Bangladeshis who browse the web, locally and overseas.
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G&R Ad Network: Internet Comes of Age
- 1. The Internet Comes of Age A Close Look at Online User Behavior in Bangladesh Muhammad Nazimuddaula COO, G&R Ad Network milon@gandr.com.bd www.gandr.com.bd
- 2. What we’ll talk about today • Growth of the Internet • 5 Key Trends in Digital Bangladesh • G&R’s role in the BD internet ecosystem
- 3. Growth of the Internet
- 4. Digital Technology is Changing the World Internet users worldwide 2010 1.9B Mobile subscribers 2010 5B Digital information in the world – videos, photos, music, texts, etc. 2010 800 exabytes 4
- 5. Digital Technology is Changing the World Internet users worldwide 2010 1.9B 2020 5B Mobile subscribers 2010 5B 2020 10B Digital information in the world – videos, photos, music, texts, etc. 2010 800 exabytes 2020 53 zettabytes 5
- 6. Digital: A Way of Life ebay Farmville Amazon Sold $6B via mobile in 2010 30M people using it every day; 180 Kindle books sold for every an est. 800K virtual tractors sold daily 100 hardcovers at $3.33 each YouTube views iPhone App store Red Cross Lady Gaga 1.5B video views 5B apps downloaded 20% ($23M) of donations for Haiti in first week made via text message 6
- 7. Digital Revolution in Context Information Distribution & Commerce Communication “Read” “Buy” “Talk” 1994 1998 2000 2003 2006 2010 Users: 77M 400M 500M 1B 1.9B 7
- 8. Everything is Becoming Connected
- 9. 5 Key Trends in Digital Bangladesh
- 10. 1. Internet Consumption is Accelerating Chart: Bangladesh Internet Access 300% growth in internet users in the last year ACCESS + DEVICES
- 11. 2. Those with Access are Browsing a lot Local Web User Daily Usage = 3 web sessions each day = Visits 4 different websites
- 12. 3. NRBs are the Highest Visitors of Local Sites Chart: Local:NRB Bangladeshi Web Users NRB’s visit 7 different sites a day, 75% more than locals
- 13. 4. Web Usage Varies Considerably by Day of Week Chart: Bangladesh Local Internet Users by Day of Week Considerably more traffic from NRBs on Fridays than locals
- 14. 5. Content is King • News dominates user interest among local sites • Sports, blogs and tech sites follow
- 15. G&R’s role in the BD internet ecosystem
- 16. Who We Are We Are Local
- 17. How it Works – Connecting Advertisers with Websites Our Network: … over 120 sites Benefits: Scale / Technology – Reporting – Efficiency – Specialisation
- 18. What the Campaigns Look Like
- 19. Our Clients
- 20. Reach Your Audience as They Browse the Web The G&R Ad Network can serve up to 4,500,000 ad impressions each day – reaching 90% of Bangladeshis online
- 21. Thank You, Q? feel free to ask Muhammad Nazimuddaula COO, G&R Ad Network +8801811409682 milon@gandr.com.bd
Notes de l'éditeur
- Ice breaker
- Its clear that everything will becoming more and more connected. Loads of evidence of this in BD… Augere, Bangla Lion will further enhance this… mobile…
- Collected a lot of this data from G&R data Can talk to me later to better understand methodology
- Data from national internet survey Mobile is about 50% Access + Devices is accelerating consumption
- From G&R data Avg user is not logging in daily Users a browsing a diversity of content at different points in the day
- Of all our sites, 55% of visits are from NRBs Know where NRBs come from NRBs visit 7 different sites per day
- Internet one of the best and only ways to target working professionals and university students
- How will this change over time? Local blogs dedicated to IT. Developer-focused
- G&R is the largest possible way to reach Bangladeshi’s online. Even Facebook can’t match our coverage Fully focused on digital media in BD with local market expertise and biling
- Coverage across high-end and niche sites
- Close with – Come speak to us after at our stand