If recruitment is like marketing, could job seeking be like shopping? Join us to explore similarities and differences between designing user experiences within two traditionally very different domains: eCommerce and Talent Acquisition. We will show you how Design Thinking can help in understanding and supporting user journeys, motivations, and needs. We will share recent best practices and innovative techniques available in designing delightful job shopping experiences.

1. Designing Delightful Experiences
for Job Shoppers

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“The war for talent is over.
The talent won.”
Bersin :: 2014 Predictions :: http://wrd.cm/1YP5gVI

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Our field user research reveals a tremendous amount of job seeker tasks & needs…

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… and at any given step, job seekers continue to lack information, tools, & support.

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Job seeker’s experience is filled with uncertainty and anxiety
Knowledge Security Tools Planning Management

6. © 2015 IBM Corporation6 Bersin 2014 predictions http://bit.ly/1NXmT0f
"Our employees are no longer
looking for a career, they're looking
for an experience.”

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Today, eCommerce shopping experience is heavily influencing the expectations of job seekers

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Reuters sites 3 top online activities - globally
BANKING SHOPPING JOB HUNTING
48%60% 41%
Reuters :: http://reut.rs/1Gm4fZP

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Let’s hear Becca’s story

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BRAND
SOCIALMOBILE
CONTENT AUTHENTIC

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So, how is job hunting like shopping?
STORE EXPERIENCE
SOCIAL EXPERIENCE
PRIMARY USER INFLUENCERS RECEPIENT
EXPLORING
$
VALIDATION PURCHASE
CONVENIENCE
TELEVISION
GOOGLE
FRIENDS
WINDOW SHOPPING
ONLINE
FAMILY & FRIENDS
FRIENDS
WINDOW SHOPPING
FAMILY & FRIENDS
BRIDE TO BE
IN STORE SHOPPING
FAMILY & FRIENDS
BRIDE TO BE
IN STORE SHOPPING
ONLINE
STORE
MOBILE EXPERIENCE
EDUCATION CONFIRMATION
ONLINE EXPERIENCE
KEY FUNCTIONALITIES, TACTICS AND MARKETING OPPORTUNITIES (Starting Point)
SEO
DATABASE MARKETING
MERCHANDISING
EASY WAY OF SAVING
CREATING WISHLIST
AND MORE...
VISUAL MERCHANDISING
CONTEXTUAL EDUCATION
PROPRIETARY CREDIT
PRODUCT REVIEWS
INTERACTING WITH PRODUCT IN STORE
AND MORE....
VISUAL MERCHANDISING
PRODUCT COMPARISON
SELECTION TOOL (ACROSS DEVICES)
SHARE ON FACEBOOK
INTERACTING WITH PRODUCT IN STORE
AND MORE.......
VISUAL MERCHANDISING
SELECTION TOOL (ACROSS DEVICES)
SHARE ON FACEBOOK
INTERACTING WITH PRODUCT IN STORE
AND MORE.....
REPEAT PURCHASE
PERSONALIZATION
INFLUENCE NEW PURCHASE
AND MORE....
CONVENIENCE
VALUE
EMOTIONAL CHOICE
Ranjana Sharma :: Echidna

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What can we learn from
eCommerce Design & Marketing
practices?

22. Brand
“You now have to decide what 'image' you want for your
brand. Image means personality. Products, like people,
have personalities, and they can make or break them in
the market place.“
~ David Ogilvy

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Product reputation = Workplace reputation
Wired 2013:: http://wrd.cm/1YP5gVI LA Times 2015 :: http://lat.ms/1JDl4iM

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Brand :: Creating insistence
Ideally, your brand should be the
first one that comes to their minds
within specific product categories
and associated with key consumer
benefits.
Shopify :: Tucker Schreiber :: http://bit.ly/1N1n5wO
“

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Brand :: Its ever-lasting influence
Get Elastic :: Linda Bustos :: http://bit.ly/1KOMJ4q

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Brand :: Tell what makes you unique

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Brand :: Let your brand character shine through

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Brand :: Be where people are
Bazaar :: Lauren A Fisher :: http://bit.ly/1j3bfWx

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Brand :: Change the branding rules
Shopify :: Tucker Schreiber :: http://bit.ly/1LkgoG5
417coffee :: John Vaughan :: http://bit.ly/1j3cogR

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Brand :: What we are doing today
… which can be easily adopted to any
customer brand
Engaging, branded experience extending from the Career site into the Talent
Suite leveraging Culture Fit Quiz and other company content…

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Brand :: What we could be doing tomorrow
nframil@us.ibm.com
Send us your ideas or thoughts:

32. Mobile & Responsive
“Mobile users will do anything and everything desktop
users will do, provided it’s presented in a usable way.”
~ Brad Frost

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“We are no longer in a mobile first
world, we are in a mobile only world.”
~Larry Page

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Mobile Responsive :: Some fun facts
Undercover Recruiter :: http://bit.ly/1jANfKk Shopify :: http://bit.ly/1jANrcG
“People do not put their phone
down then go find a desktop to do
something. The use their phone.”
~ Larry Page
“Average smartphone user
checks their phone up to 221
times per day.”
~ Paul Cousineau, Amazon

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Mobile Responsive :: Optimize experiences to be simple, beautiful, & mobile / responsive

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Mobile Responsive :: Use easy, frictionless checkout approach

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Mobile Responsive :: Personalize (humanize!) based on usage and data

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Mobile Responsive :: Leverage context, e.g. location, situation, and time

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Mobile Responsive :: Get ready for Mobile 3.0 through IoT and wearables
Gt Elastic :: http://bit.ly/1JGXIZM

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Mobile Responsive :: 5 current must-haves for Talent Acquisition
Get your career site optimized.
One click. Maybe two.
Get comfortable accepting profiles instead of resumes.
Measure you career site web traffic better.
Deliver what candidates want.
The Hiring Site :: Tim Sackett :: http://cb.com/1jB4Wth

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Brand :: What we are doing today
Talent Suite Onboarding Lead Manager
Assessments Candidate Experience Recruiter & Hiring Manager

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Mobile Responsive :: What we could be doing tomorrow
nframil@us.ibm.com
Send us your ideas or thoughts:

43. Social
“Ratings and reviews make a material difference to
consumers. They influence purchase decisions – that’s a
given.”
~ Daniel Hewitt

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92 %
percent of people believe friends and
family over marketing hype for
consumer brands.
Forbes :: Kimberly A. Whitler :: http://onforb.es/1NXiuKM

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48%
of job seekers say reviews posted on Glassdoor in the last six months have the
most impact on their perception of the employer brand
New Talent Times :: Erin Osterhaus :: http://bit.ly/1jANfKk
Social :: It’s no different for Talent Acquisition

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Social :: It’s not just about reviews, liking, and sharing…

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Social :: You can weave in social in creative & relevant ways

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Social :: Blogs & social sites are great (but how current & easy are these to find?)

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Social :: What we are doing today

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Social :: What we could be doing tomorrow
nframil@us.ibm.com
Send us your ideas or thoughts:

51. Content
“Content is anything that adds value to the reader's life.”
~ Avinash Kaushik, Google

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Content :: The many facets of eCommerce content
Salmon Limited :: http://bit.ly/1OcONag

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Content :: The many facets of eCommerce content, cont.
Salmon Limited :: http://bit.ly/1OcONag

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Content :: The power & diversity of video
Shopify :: Richard Lazazzera :: http://bit.ly/1P9qWHK
Storytelling & Product Showcase Entertainment + Product Highlight Showcasing Product Features
Product Review/Selection AdviceEntertainment + Product Feature

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Content :: Are you using video at each phase of your candidates’ journey?

56. Authentic
“We have to dare to be ourselves, however frightening or
strange that self may prove to be.”
~ May Sarton

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Authentic and Personal
Of A Kind :: http://www.ofakind.com/ :: http://bit.ly/1Lhf2vQ

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Content :: Adding personal touches
Shopify :: Tucker Schreiber :: http://bit.ly/1LkgoG5

59. Summary

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It’s not about job seeking anymore,
but about
job shopping experience

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Could this be your job detail
page of the future?

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