The document provides an overview of digital marketing strategies. It discusses the importance of having an optimized website, social media presence, and positive online reputation to attract and engage customers. The document also outlines steps in the marketing process including analyzing customer needs, researching the competition, developing a strategic plan, implementing tactics, and evaluating results. Overall, the document serves as a guide for businesses to establish an effective digital presence and marketing strategy.

1. DIGITAL MARKETING 101

2. DIGITAL MARKETING 101
EFFECTIVE
WEBSITE
SOCIAL & OPTIMIZATION
STRATEGIC & REPUTATION
Website: If your house isn’t in order, you’re not prepared to receive guests.
Optimization: If your guests can’t find you, they’ll look for somewhere else to visit.
Reputation: Even if they can find you, no one wants to visit someone with a bad reputation.
Social: The power of word-of-mouth gone viral through the power of digital.
Strategic: Use digital tools strategically to make your big idea a reality.

3. DIGITAL MARKETING 101
We navigate We do our
the journey to homework
guarantee your before we
success. meet with you.
We map out a We learn
strategy to get where you
you to your want your
destination. business to go.
We identify BIG IDEA
the big idea
that will make
your goal a
reality.

4. DIGITAL MARKETING 101: IS YOUR BUSINESS READY TO THRIVE IN THE DIGITAL WORLD?
NOT READY READY
•Your website is a mess or •Your website is optimized,
you don’t have one at all. attractive, and effective at
•You’re not deliberately delivering call to action &
listed on page one of lead generation.
Google or Top 3 in local. •You’re putting the time and
•You have poor review investment into organic
ratings online. optimization.
•You’re not using social •You’re actively building
media to generate positive positive reviews and a fan
reviews and referrals. base through social media.
•You don’t have a strategy •You have a big idea and a
for capturing TOMA in your digital strategy to “OWN”
area. your area through TOMA.
TOMA = Top of Mind Awareness. You’re the first one prospects think of when
they need the product or services that you provide.

5. MARKETING PROCESS
Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
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6. MARKETING PROCESS
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7. MARKETING PROCESS
Analyze customer needs
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Implementation Research
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Strategic marketing plan
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8. MARKETING PROCESS
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9. MARKETING PROCESS
Strategy
Input Evaluation Planning Output
Implementation

10. MARKETING PROCESS
Strategy Planning
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11. MARKETING PROCESS
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12. MARKETING PROCESS
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