1. Beijing Cambridge Chicago Delhi Dubai Hong Kong Johannesburg London Los Angeles Madrid Manila Social Change with a Network Mindset Stanford Nonprofit Management Institute Oct. 7, 2009 Heather McLeod Grant heather_grant@monitor.com Moscow Mumbai Munich New York Palo Alto Paris San Francisco São Paulo Seoul Shanghai Singapore Tokyo Toronto This work is licensed under the Creative Commons Attribution Share Alike 3.0 Unported License. Zurich
2. Who is the Monitor Institute? We are… part consulting firm, drawing on the talents of our own dedicated team and the resources of the global professional services firm, Monitor Group. part think tank, analyzing and anticipating important shifts in the rapidly changing context that leaders must navigate. part incubatorof new approaches. We work with clients and partners to test and prove new models for social impact.
3. How can Networks Accelerate Social Impact? In partnership with the David & Lucile Packard Foundation, Monitor Institute explored the role of social networks and social media in the non-profit sector
4. Theory: Building Our Knowledge (IP) Convened Experts Scanned Literature Scanning Environment Network Resources Inventory Case Study Research ToolsandTraining Blog
5. Action: Pilot Projects Ecosystem-Based Management (EBM) Networks Nitrogen Wiki Mapping Networks in Salinas Network Effectiveness (ONE) Support Farm Bill Network Mapping
6. Monitor Institute’s Network Practice Publications: “Working Wikily 2.0” Knowledge Building Blog: workingwikily.net Membership Organizations Research Capacity Building & CoPs Net Effectiveness Working Sessions Network of Network Funders COP Client Service Integration of Net Effectiveness into TMI toolkit Projects with Monitor Institute clients
7. Objectives for Today’s Presentation Share network frameworks and tools that we’ve developed Use brief “case studies” to illustrate network approaches Help you be more effective in your networks
8. What are Networks? Groups of individuals or organizations connected through meaningful relationships.
9. We’re most Interested in Networks With… Many participants Ability to self-organize Fueled by new technologies Collaborative mindset and behaviors Source of photo: http://www.midnightpoutine.ca/archives/flashmob1.jpg
11. New Technologies for Sharing Content… …New Online Spaces for Building Relationships
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13. “Working Wikily” = With a Network Mindset “… wikis and other social media tools are engendering a new, networked mindset—a way of working wikily—that is characterized by principles of openness, transparency, decentralized decision-making, and distributed action. " - Working Wikily 2.0
49. - EGYPT- Get to Scale …transformingcommunities through collaborations to address root causes of poverty and homelessness Typical HFH country programs produce 200 houses each year In Egypt, HFH builds 1,000 houses a year, on average Source: Jane Wei-Skillern and Kerry Herman, “Habitat for Humanity—Egypt,” Harvard Business School Cases, October 3, 2006.
50. Quick Conversations Exercise Turn to your neighbor and share: A personal network I’m part of and purpose. . . A network I’ve worked with professionally. . . My biggest questions are… Source: June Holley
57. Ad hoc networksDecentralized Note: These categories often overlap. Most of the examples fit in to multiple categories. Developed from: Plastrik and Taylor, “Net Gains,” (2006); Patti Anklam, “Net Work,” (2007); Krebs and Holley. “Building Smart Communities,” (2006). Source: orgnet
58. How Do Movements and Campaigns Relate to Networks? Movement Campaign Network A large, informal grouping that brings people together around shared values, and provides strategy and structure for collective action An organized effort which attempts to persuade others to change certain ideas, attitudes, practices, or behavior Groups of individuals or organizations connected through meaningful relationships Choose Justice: Campaign to Protect Roe Pro-Choice Movement Sources: Movement def’n- LokmanTsui on Marshall Ganz (www.lokman.org). Campaign def’n- Kotter Philip, Ned Roberto and Nancy Lee. Social Marketing: Improving the Quality of Life. Movement image - commondreams.org. Network graphics: orgnet.com
59. Periphery Cluster Link Node Core Hub A Few Helpful Definitions Source: Monitor Institute
70. Network by Organization Type Government Foundation Non-Profit For-Profit School Unknown Religious Other Maps Were Used to Analyze the Network A map of the different networks shows fairly loose connections
71. Barr’s Green and Healthy Building Network: 2005 Source: Barr Foundation “Green and Healthy Building Network Case Study” by Beth Tener, Al Neirenberg, Bruce Hoppe
72. The Green and Healthy Building Network: 2007 Source: Barr Foundation “Green and Healthy Building Network Case Study” by Beth Tener, Al Neirenberg, Bruce Hoppe
83. Ability to gather and act on feedbackHelpful Sources: M. Kearns and K. Showalter; J. Holley and V. Krebs; P. Plastrik and M. Taylor; J. W. Skillern; C. Shirky
101. May focus on growing the network by connecting to new participants
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104. What is the Work of Network Leadership? Convene diverse people and groups Engage network participants Generate collective action Broker connections and bridge difference Build social capital – emphasize trust Nurture self-organization Genuinely participate Leverage technology Create, and protect network ‘space’ Source: Adapted from Net Work by Patti Anklam (2007) and “Vertigo and the Intentional Inhabitant: Leadership in a Connected World” by Bill Traynor (2009) Source of picture: flickr
105. A Few Challenges Faced by Network Leaders Unlearning past behaviors and frameworks Engaging and inspiring network participants Letting go of control Determining network boundaries Dealing with information overload Making the case; measuring success Learning and leveraging new technologies Source of images: Cut Throat Communications, Blog.com, Rutgers University RU FAIR, Kodaikanal International School, flickr
106. Quick Conversations Exercise Turn to your neighbor and share: Would any of these tools be valuable to help you understand your networks? How might you contribute to developing or leading a network? What are the barriers to working more wikily?
118. Eight Lessons We’re Learning Design your experiments around a problem, not the tools Experiment a lot, make only new mistakes Set appropriate expectations for time and effort required Prioritize human elements like trust and fun Understand your position within networks Push power to the edges Balance bottom-up and top-down strategies Be open and transparent
119. So, Whether You’re Launching New Networks… Mom’s rising is new organization designed using network principles: open, flat, flexible, collaborative, adaptive, fast
120. …or Transforming Old Organizations… AJLI: an older organization using network principles to transform itself
121. The Choice is Yours Board Executive Director VP VP VP Manager Manager Manager Manager Manager Manager Manager Manager MEMBERS
122. Thank You! Additional Resources: Networks Resources page on blog Barr Foundation IISC - collaboration Leadership Learning Community Thinkers: Clay Shirky, Marshall Ganz, Peter Plastrik & Madeline Taylor, Bill Trainer, June Holley, Marty Kearns, etc. Beth’s Blog www.beth@typepad.org WeAreMedia training N-Ten, TechSoup, Net-Squared Case Foundation New Organizing Institute Personal Democracy Forum Blog (twitter): www.workingwikily.net Stanford Continuing Studies, Winter ’10 Website: www.monitorinstitute.com
Notes de l'éditeur
Not organizations (or markets)Not 2-way partnerships or alliancesInformal networking (cocktail parties)
Obama has tried a number of interactive Internet applications for his governmentCitizen’s briefing book: initiated during the transition for citizens to submit their ideas to the president. 44,000 proposals and 1.4 million votesEmbarrassing results …. Highest ranking idea was about marijuana legalization (despite being in the middle of two wars and an economic recession) In March, Office of Science and Technology Policy crowd-sourced to see how to best become transparent Got good ideas as well as a bunch of unrelated, pithy debates Currently, Joe Biden and his “middleclass task force” asks for comments from web-users Also,Twitter, youtube, Facebook, Flickr all have whitehouse accounts to disseminate informationPositives of Gov 2.0Expectation that citizens are to be consulted about everything all the timeInternet, in democratizing access to facts and figures, encourages decisions based on facts Negatives of Gov 2.0Extermists (either positive or negative) are more likely to participate, pushing the moderate voice asideEasy to spread lies Groups can simulate support to take over the public voice
Many upsets in the industry: closures, jobs lost, bankruptcy filings Rocky Mountain News folded; Boston Globe up for sale; SF Chronicle struggling; Seattle PI has gone online-only; Conde Nast closes Portfolio magazineTribune Company filed for bankruptcy reorganization in December 2008; GateHouse Media effectively broke by mid-2008; Journal Register, Philadelphia Newspapers, and the Minneapolis Star-Tribune went into bankruptcy early in 2009.According to the American Society of News Editors, 2,400 full-time professional newsroom jobs were lost at American dailies in 2007 and 5,900 more in 2008.Newspaper ad revenues fallen 23% in last two years.Chart highlights continuing losses in newspaper circulation in the US: Losses accelerated to 4.6 % daily and 4.8% Sunday, in the six months ending 30 Sep 2008. Chart represents aggregate data for US newspapers. Source: Deutsche Bank Securities in “State of the News Media 2009.”Online news consumption increased: number of unique visitors to newspaper websites each month was up 15.8% to 65 million in the third quarter of 2008 over a year earlier.Source: “State of the News Media 2009,” Pew Project for Excellence in Journalism, www.stateofthemedia.org
Rise of non-profit (esp. investigative) and citizen journalism and new business modelsWeb allows news coverage to be increasingly “hyperlocal” Witness the rise of numerous online publications dedicated to covering only community news: Voice of San Diego, Chi-Town Daily News, MinnPost, New Haven Independent, Arizona GuardianVoice of San Diego: focuses on investigative reporting on local issues in San Diego. Maintains specific geographic focus without state or national coverage. Voice of San Diego, like many, is nonprofit corporation supported by foundations, donors, audience contributions, etc.Increasing popularity of news sites fostering amateur reporters filing pictures, stories, reports on local events: iReport, Twitter, uReportiReport: started by CNN, site contains user-generated content to tell the mainstream media about the “stories [they’re] not used to seeing”Twitter: during Mumbai terrorist attacks, information about militants and bloodshed posted in real time over Twitter News organizations experimenting with non-profit model and new business models, as revenue from traditional sources declines: Huffington Post, ProPublica, Global PostHuffington Post: over concern that layoffs at newspapers stunting investigative journalism, site announced it will collaborate with Atlantic Philanthropies to bankroll a group of investigative journalists (an initial budget of $1.75 million)ProPublica: seeing investigative journalism as being at risk (very expensive to produce), founders started non-profit organization with independent newsroom dedicated to investigative journalism (works with budget of $10 million)Global Post: focuses on international coverage. Content generated by correspondents who are paid in cash and given ownership in company—not staffers. Solicits ideas for stories from readers.“The advent of Internet and interactive web technologies has given rise to a new breed of citizen journalists, who are contributing and making news as the mainstream media.”Merinew, May 2, 2009“There is an option that might make [newspapers] stronger: Turn them into nonprofit, endowed institutions. [This] would enhance newspapers’ autonomy while shielding them from the economic forces that are now tearing them down.”New York Times, January 27,2009
Top picture: “How to Improve Health for All” competitionBottom picture: “Tracking Trends and Ideas: Meeting Disaster” competition – entry: “Time to Take a Holistic View of disasters**Caption: “Indonesian children smile and cheer as U.S. Navy helicopters fly in purified water and relief supplies to a small village on the Island of Sumatra, Indonesia”
When Institute started work with Packard two years ago/When Heather was researching her book, few of these books had been written, few blogs existedSince then, there has been an explosion in study of networks, attempt to gain understandingExplosion in blogs (Beth’s blog), books (Clay Shirky), events, training