You are already engaging in social media: you have a Twitter account, a Facebook fan page and a YouTube channel... but it doesn’t do anything! Are you doing anything wrong or are your donors just not using social media? If you understand social media, join this session to get into the nitty gritty of converting social media activity into donations. The training was delivered as part of the fundraising fair at the Directory of Social Change.

1. Noam
Kostucki

4. Hello Everyone!
I have just joined this group and saw you were asking about how Social Networking
helps with fundraising. I work for a charity called Save the Family that supports
homeless families and we have a twitter site maintained by one of our lovely
fundraising assistants. We have found it to extremely helpful but not so much with
raising funds as it is with raising support, interest and putting out appeals.
This month we needed to get turkeys for our families to have for Christmas Dinner.
We sent out an appeal on Twitter and
within 24 hours we had secured 60
Turkeys from a generous donor! They not only delivered them to us but we
also put together a press release from this donation, are going to be featured in a
farming magazine and have developed a relationship with the hope that we will be
able to replicate this donation next year and hopefully for years to come.
Its hard to get actual funds from Twitter, but if you need help getting volunteers,
donation or support then its a really efficient way to communicate needs and its great
to have people approach you who want to help rather than you always having to
convince people of a worthy cause.
To find us look for "Save the Family UK", Emily Ghazarian

6. Are you also confused?

7. 7
• Wikipedia: 181 SNS
• Mashable: 350+ SNS
• Ning: 2,000,000 SNS
7
2,000,000

9. The Family of Sir William Young
talking about you on Facebook

12. 12

13. 13

15. 15

19. 19

22. “To avoid the hassle of paperwork”
£50K+, 60-64,
“Just for cash flow reasons” £50K+, 75-79,
“Can make it an equivalent to a larger donation”
£15K-£20K, 35-39,
“At that level once a year is easier, just one lump sum”
£10K-£15K, 65-69,
“I think it seemed more practical and we thought that from the organisation’s point of view it was better to have that
lump sum and to get all the interest from it over the years”
Undisclosed, 75-79,
“I would forget if it was spread out; I’d rather just pay it. It gives you a chance to reconsider at the end of the year”
£10-£15K, 55-59,
For those who preferred to contribute more often, convenience was also a theme, but also allowing for unplanned
giving/requests and perhaps as a (conscious) tactic to inflate the total amount contributed.
“Money raised from the trips goes to the gallery” £25K-£30K, 30-34,
“Mainly because I was asked by [fundraiser] – [...] depending on what it is for I sometimes say yes [...] I am very
encouraged by what I see [at the theatre] so I am very happy to give”
Undisclosed, 75-79,

24. 24

27. 27

28. 28

29. 29

30. 30

32. Keep an eye on the prize
1.
2.
3.

37. More cultural differences...

39. The Giving Pyramid
LEGACY
BIG GIFT
Regular Donor
Occasional Donors/
Subscribers
Warm Supporters
The general public

41. 4141

42. Noam Kostucki
www.bit.ly/noamkos
Connect on
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