Design, Art of innovation Today, digital Design combines a set of method that pretends to solve an amount of problems. Those methods are customer centric. They are employed all over the world in Design clinic with the same practice and process. Do you really think that we could produce innovation and disruption in that way ? How How European design culture could help StartUps to really make innovative product with design, science, technology and people ?

1. Few things about design & innovation for
StartUps with an European tropism
by Jean Louis Frechin @nodesign
Design, art of innovation

2. What design could do for your product (StartUps, SME’s, BigCorp) ?

3. Design is the soul and
the purpose of your
product /service before
and beyond
technologies

4. Design for Digital

5. Design changed more
in the last 20 years
than in the previous 80
years…

6. 6
Design for Digital > Experience design, UI Design, UX Design, Service
design, Ethical Design, Sustainable design,
Customer Centred Design, User Centred Design, Human centred
design,…

7. Those “new designs” are new
specialities for each problem to
solve… with so called Design
Thinking, UX …
Design for Digital > Experience design, UI Design, UX Design, Service
design, Ethical Design, Sustainable design,
Customer Centred Design, User Centred Design, Human centred
design,…

8. At last everybody do the same,
all over the world,
in standard design clinic …
Even (Mainly) StartUps !

9. Global Village ?

10. Disegno is an European long
story that growns up from
Italia, and came to France,
Germany, UK and Nordic
Country
disegno > dessein > design

11. Rinascita
11
Artists and engineers
Disegno

12. Reason Emotion12
ÂgeofEnlightenment

13. Bauhaus
13
Die Neue Typographie
Aesthetic of the Industrial era

14. Designforconsumerism(US)
Ugliness sells poorly… Product as merchandise

15. To be from somewhere is
a strength !

16. European Village

17. Exploration
Flamboyance
Rebond
Passion
Analyse
HowtotalkaboutDesignwithacookingcountry?

18. Feed
HowtotalkaboutDesignwithacookingcountry?
Recipesforreplication

19. Feed
HowtotalkaboutDesignwithacookingcountry?
Recipesforreplication
Eat
KnowHow

20. Feed
HowtotalkaboutDesignwithacookingcountry?
Recipesforreplication
Eat,savor
KnowHow Art, invention

21. European design is an
approach of thinking
and an art of doing
things
like cooking

22. from
how to design ( something )
to
what to design

23. and
doing it

24. European (good)
design is more an
discoverer, a solution
provider than a
problem solver.
.

25. 25

26. Innovation

27. Innovation is an exploration
with « espirito das
descobertas portuguesas »

28. science

29. technologies

30. technologietalents

31. How to prepare a journey to
the unkown ?
What do you have to put on boar
When you don’t know exactly wh

32. This is innovation and the way
European Design could help
StartUps in a true and
powerfull way….

33. Design is an European story and history, a way of proposing innovative
product before and after the technology

34. Today, technology,
companies and StartUps
have to deal with
Innovative and good
design*
*More than 80% of the Apple industrial design team people come from
europe

35. Design, the way Europe has built it, is
neither a technic nor a method, but an
exploration, an ambition and an
acheivement.
It’s a humanism and a culture, offer
meanings, for value with values
Design, art de l’innovation !

36. World premiere
ANAFI

39. ANAFI

43. www.nodesign.net
Jean louis Frechin
MuitoObrigado
www.nodesign.net
@nodesign