The Ecological Productive Infrastructures of the Port Authority Bus Terminal – NYC By Noémie Benoit. With this project, Noémie Benoit provides an outline of an investigation into how biodiversity can be increased in the most urban areas. By studying the potential threat of water (climate change, risk of storms & hurricanes) for New York City and proposing a ‘wetland model’, Noémie researches how the physical environment could change if an urban wetland had to be built. Moreover, the new approach is tested by designing a bus terminal that serves as a water purification system. The terminal is organized vertically allowing water to be purified in a natural cleansing process of sedimentation and infiltration via the various terminal floors. Gradations of ecosystems are applied per floor. Noémie Benoit spatially and ecologically explores the unusual combination of two services and therewith physically involves the visitor. Finally, the business model of this integrated systemic model tells how public-private partnerships can help building relationships that create value for both cities and solutions providers.

1. Urban
strategy The Ecological Productive Infrastructures
+
Design & Noémie Benoit - pitch presentation 12/07/2012
Development
The Green Architecture Competition

2. Urban
strategy
+
Design & Getting things done The story of the project
Development

3. Vision
Principles
Strategy
Project
Inventory of
projects
Next actions
Urban
strategy
+
Design & Getting things done The story of the project
Development

4. Vision
Biodiversity Restorative economy Another interface
Principles
Strategy
Project
Inventory of
projects
Next actions
Urban
strategy
+
Design & Getting things done The story of the project
Development

5. Vision
Biodiversity Restorative economy Another interface
Principles Problematic urban ecosystem
+ 4 Design conditions for biodiversity
= The Ecological Productive
Infrastructures
Strategy
Project
Inventory of
projects
Next actions
Urban
strategy
+
Design & Getting things done The story of the project
Development

6. Vision
Biodiversity Restorative economy Another interface
Principles Problematic urban ecosystem
+ 4 Design conditions for biodiversity
= The Ecological Productive
Infrastructures
Strategy
NYC Rotterdam Ghent
Project
Inventory of
projects
Next actions
Urban
strategy
+
Design & Getting things done The story of the project
Development

7. Vision
Biodiversity Restorative economy Another interface
Principles Problematic urban ecosystem
+ 4 Design conditions for biodiversity
= The Ecological Productive
Infrastructures
Strategy
NYC Rotterdam Ghent
Project Masterplan
Inventory of
projects
Next actions
Urban
strategy
+
Design & Getting things done The story of the project
Development

8. Vision
Biodiversity Restorative economy Another interface
Principles Problematic urban ecosystem
+ 4 Design conditions for biodiversity
= The Ecological Productive
Infrastructures
Strategy
NYC Rotterdam Ghent
Project Masterplan
Inventory of
projects
Urban hills Urban park Urban farming Urban Vertical BT
jungle
Next actions
Urban
strategy
+
Design & Getting things done The story of the project
Development

9. Vision
Biodiversity Restorative economy Another interface
Principles Problematic urban ecosystem
+ 4 Design conditions for biodiversity
= The Ecological Productive
Infrastructures
Strategy
NYC Rotterdam Ghent
Project Masterplan
Inventory of
projects
Urban hills Urban park Urban farming Urban Vertical BT detail
jungle
Next actions
Urban
strategy
+
Design & Getting things done The story of the project
Development

10. Vision
Biodiversity Restorative economy Another interface
Principles Problematic urban ecosystem
+ 4 Design conditions for biodiversity
= The Ecological Productive
Infrastructures
Strategy
NYC Rotterdam Ghent
Project Masterplan
Inventory of
projects
Urban hills Urban park Urban farming Urban Vertical BT detail
jungle
Day Month Year
No.
Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?
Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?
Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?
Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model?
How costly are they?
Next actions
What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments
Our Distribution Channels? Customer Relationships? want to be reached?
Revenue Streams? How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Which Key Resources are most expensive? For what do they currently pay?
Which Key Activities are most expensive? How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
Value proposition Business models Implementation
plan
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Construction
Urban
strategy
+
Design & Getting things done The story of the project
Development

11. Vision
Biodiversity Restorative economy Another interface
Principles Problematic urban ecosystem
+ 4 Design conditions for biodiversity
= The Ecological Productive
Infrastructures
Strategy The wetland strategy
NYC Rotterdam Ghent
Project Masterplan
The PABT re-opens in 2030
Inventory of
projects
Urban hills Urban park Urban farming Urban Vertical BT detail
jungle
Day Month Year
No.
Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?
Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?
Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?
Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model?
How costly are they?
Next actions
What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments
Our Distribution Channels? Customer Relationships? want to be reached?
Revenue Streams? How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Which Key Resources are most expensive? For what do they currently pay?
Which Key Activities are most expensive? How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
Value proposition Business models Implementation
plan
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Construction
Urban
strategy
+
Design & Getting things done The story of the project
Development

12. Application on
The wetland • taking care of the available water resource
of the
Port • mono-functional infrastructures become
Authority
Bus Terminal patterns productive, active & interactive

13. Day Month Year
The Port Authority Noémie Benoit
& collaborators No.
Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?
Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?
Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?
Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model?
Insuring the quality,
How costly are they?
technical project efficiency & safety of
management: traffic traffic
Bus companies
H2O company engineering expertise The wetland of the
& commuting Port Authority: Real estate
management • more capacity (bus Trust
municipality & carparks)
Commuters
• risk mitigation flood
resilience
Municipality/State
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
• etc Through which Channels do our Customer Segments
want to be reached?
Revenue Streams? How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
Internal project team & The vertical bus terminal:
management • more capacity (gates, Inhabitants
lobby)
new knowledge for • risk mitigation safety, Associations
heat island effect, etc Through the building &
innovative
the possible services
transportation
Prototypes Rental for urban
farming
What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Project design:
Which Key Resources are most expensive?
Which Key Activities are most expensive? Rental of commercial
For what do they currently pay?
How are they currently paying?
Rental for bus
designers & engineers Vertical bus terminal:
How would they prefer to pay?
space/carparks/
How much does each Revenue Stream contribute to overall revenues? companies
construction of the busparks/sport
Project management: lobby, circulations, Exportation of Subsidies from
facilities
sustainable innovation bus infrastructures, knowledge for other national/regional &
consultant bus shelters projects: consultancy municipal levels
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Biodiversity beyond
The wetland • Diversity of stakeholders
of the
Port • Resilient business models
Authority
Bus Terminal economic value • Stimulated innovation & partnerships

14. new bus terminal capacity
+ new urban park
+ new water plant
=3.10 € 7
1.107€
ie ie1.107€ ie1.107€
integrated infrastructure/bus terminal/urban park/water plan
= less than 3.107€
Biodiversity beyond
The wetland • Reference to wetlands.
of the
Port • Integrated services supports
Authority
Bus Terminal economic value a shared value model.

15. Biodiversity beyond
The wetland
of the
Port The value proposition is a risk cover for life.
Authority
Bus Terminal economic value

16. 50.000 ft
Vision
Biodiversity Restorative economy Another interface
40.000 ft Problematic urban ecosystem
Principles + 4 Design conditions for biodiversity
= The Ecological Productive
Infrastructures
30.000 ft
Strategy The wetland strategy
NYC Rotterdam Ghent
20.000 ft
Project Masterplan
The PABT re-opens in 2030
10.000 ft
Inventory of
projects
Urban hills Urban park Urban farming Urban Vertical BT detail
jungle
Day Month Year
No.
Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?
Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?
Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?
Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model?
How costly are they?
0 ft What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
Through which Channels do our Customer Segments
want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
Runway actions What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
Value proposition Business models Implementation
plan
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Construction
Getting things done The story of the project

17. The Port
Authority
Bus Terminal
re-opens in Diversity Don’t plan the bees: design ‘the best empty box’
2030

18. 30cm 1m 3m
10m 30m
The Port
Authority The boundary between two ecosystems is a third
Bus Terminal
re-opens in Edge-thinking ecosystem that combines both.
2030

19. Urban
strategy The Ecological Productive Infrastructures
+
Design & Noémie Benoit - pitch presentation 12/07/2012
Development
The Green Architecture Competition