This is an Uncommon approach into solving wicked business problems and delivering impact through design strategy and innovation.

1. Hello!This presentation is Uncommon.
It’s supposed to make you uncomfortable.

2. If you’re just looking for some validation
on your ideas to show your boss how
good you are… visit:
Let’s get this straight,
www.mybrandwillcrashandburn.com

3. But if you are into discovering new
ways to design futures for your
organization, keep reading…

4. We are in the business of
solving wicked problems.
Strategic Design means new
opportunities, change and
futures. It means designing for
impact. It’s not about the process
and tools… It’s about the mindset!

5. We are a team of rebel business
people that work through design
to discover opportunities,
create products, services and
strategies to deliver impact.
We impact everything, everyone, everywhere.

6. Insightful,
Foresightful
& Responsive
Our Uncommon work will help you become:

7. Learn again.
The first step is to be Insightful. Get
deep into people’s lives, understand
their context, their needs and the
emotions behind every behavior and
decision.
Through lean, quick and dirty research,
we discover new opportunities.

8. Imagine a better future.
Capitalize knowledge and be Foresightful.
Imagine better futures for people, businesses
and society, make valuable solutions and be
creative.
Through diverse creative processes and tools,
we design new products, services, experiences
and strategies, both in the digital and analog
world, basically in a people’s world.

9. Impact everything, everyone, everywhere.
Be the change, be Responsive.
Work collaboratively and make things happen.
Stop planning, create, prototype, iterate, adapt.
Help make people’s lives better.
Through dynamic strategies, constant
prototyping and new technologies, we make
solutions get out there and impact the world.

10. We use design
strategy to
impact the world.
This is just a wink of our most recent projects in diverse industries:
*We might be rebels, but we don’t kiss and tell.

11. Businesscase
Retail.
The retail industry has to cope with continuous change in consumer
lifestyle trends, and also with the way people change how they
research, buy and use products. The performance of retail industry in
Mexico has thrived despite some recent economic events like the
currency devaluation. The access to credit facilities offered by some
retailers contribute to the prosperity of the industry. Also, many retailers
have implemented strategies to propel e-commerce and, increasingly,
Mexican consumers have started to consider it as a shopping option.
Within the retail industry, we’ve worked with clients who were looking to
transform their consumers’ shopping experiences not only during the
moment of sale, but also before and after sale, within digital and
physical channels.
Shopping experiences
Before
sale
After
sale
Sale

12. Businesscase
We’ve worked in:
•Reshaping the brick and mortar shopping experience.
•Designing a brand spinoff to attract younger clients.
•Understanding people’s shopping process by identifying the main
drawbacks and their own hacks to be practical and efficient.
•Discovering opportunities to build features to enhance a shopping
experience either physical or digital.
•Defining and designing the MVP and roadmap for a digital platform for a
supermarkets chain.
Clients // Amway //
Chedraui // Grupo Roga //
SmartFit
Contact

13. Businesscase
Telecommunications.
The steady growing usage of mobile phones and the widespread adoption of internet based
services has promoted the development of numerous innovation projects from different industries
that want to capitalize these behaviors. In spite of governmental stimulus and regulations for
telecom companies, this is a perfect moment to develop products that may represent leverage
when clients choose their phone carrier.
Phone carrier
Innovation
Phone carrier
Phone
carrierUser
Phone carrier

14. Businesscase
We’ve worked in:
•Identifying insights to determine different strategic scenarios for new
business models.
•Designing different value propositions of a digital wallet for different
user segments with specific needs.
•Strategies to convert people who use apps as a source of information
into people who pay within them.
•Designing touchpoints to enhance the migration of mobile numbers
from one company to another, in response to a recent number
portability regulation.
•Helping a leading Argentinian Telco Organization develop their
approach to innovation and customer experience through
organizational design.
Clients // Telcel //
Instituto Mexicano de
Telecomunicaciones // Telecom
Contact

15. Businesscase
Financial
services.
Due to the development of digital technologies and change in
regulations worldwide, the financial services industry has recently
been one of the most disrupted. Financial institutions are starting
to embrace change and understand the need to transform the way
they engage with their customers. Also, they are propelling the urge
to take into consideration real consumer needs when improving
existing products and services or developing new ones.
Moreover, low financial inclusion is an issue in Latin America that
still needs to be addressed and represents great opportunities not
only for financial institutions but also for startups.
Consumer
Digital technologies
Financial services
Consumer
Digital technologies
Financial services

16. Businesscase
We’ve worked in:
•Gathering insights on people’s’ experiences with different payment
methods and day-to-day expenses.
•Designing platform concepts to promote the sustained use of credit
cards for a specific client’s segment.
•Designing concepts and strategies to boost the use of debit cards over
the use of cash.
•Redesigning the value proposition of an investing app for millennials.
•Designing friendly onboardings to offer customized products through
financial services platforms.
•Identifying hurdles faced by clients when using online tools to compare
and select financial products.
•Designing touch points in a financial service comparison service.
•Designing systems that better the experience of using passwords in
different banking channels.
•Redesigning pawn shop branch offices based on client’s needs.
Clients // Visa // Grupo
Bursátil Mexicano (Piggo) //
Hipos.com // Fundación
Dondé // Bankable Frontier
Associates // BBVA Francés //
BBVA Bancomer // Banco de
México.
Contact

17. Businesscase
Food and
Beverage.
In an era of over informed consumers, companies have to rapidly adjust
to the spread of sophisticated purchase behavior, decrease of loyalty
towards brands, changes in government regulations and the ceaseless
search for convenience and health.
Producers are striving to keep existing consumers and attract new
ones; to achieve this, they now look into a more human centered
approach to gather insights and identify opportunities to envision new
offerings.
Convenience
Government Regulations
Informed Consumer
Brand Loyalty
Health

18. Businesscase
We’ve worked in:
•Designing new consumption moments.
•Tactics to increase the frequency of purchase of certain products.
•Designing nudges to influence the Buyer decision process before the
purchase of some goods.
•Designing future scenarios for products and services.
•Designing new product concepts to satisfy consumer emerging needs
and strengthen the relationship between brands and consumers.
•Identifying business opportunities for new groups of consumers and
new consumption moments.
•Redesigning one of the main assets in convenience stores for a brand.
Clients // Bimbo // Coca Cola
Contact

19. Businesscase
Education.
The education sector is feeling the constant pressure of consumer
demands and time limitations. Educative services risk considering their
users as economic goals, as people’s attitude towards learning is
shifting. Organisations must embrace technology and consumer
behavior change either to lead or adapt and offer value to people.
Need for knowledge
Oportunity
Time limitation

20. Businesscase
We’ve worked in:
•Understanding consumers’ pains and needs and matching them with
an organization’s’ assets to deliver value through salespeople.
•Prototyping methods and tools that empower salespeople and enable
them to reach out to decision makers within organizations.
•Designing strategies to entail the corporate and academic sector.
•Analysis and recommendations of the use of new technologies and
tools to transform online education.
•Identifying opportunities to design value propositions for digital
products that increase motivation and enhance the online learning
experience.
•Designing gamification concepts in online learning processes to
promote interaction between peers.
Clients // Laureate (UVM,
UNITEC) // UOC
Contact

21. Our client philosophy is to go further
from the “you hire we obey” approach.
We are into learning, creating and
impacting. Come with us, you’ll have a
lot of freakin’ fun!
Be an accomplice.
#BeUncommon

22. Our services
- New Business Opportunity Framing
- Product and Service Design
- Customer Experience Design
- Growth Strategies
- Innovation Strategy
- Labs & Innovation Teams
- Prototyping Sprints
- Design Futures
- Strategic Foresight
Anything that has to do with solving wicked
problems from a design and human perspective.
Bring it on!

23. These are some of brands and organizations that have believed in an Uncommon approach.

24. So… what’s it going to be?
Are you going to stand
there waiting for others
to manage change?
Or are you going
to impact the world?
Madrid
Rodríguez San Pedro 2
Oficina 1007
t. +34 910804874
madrid@noescomun.com
Ciudad de México
Mexicali 4 int. 2
Col. Hipódromo Condesa
t. +52 55 68198056
lonuevo@noescomun.com
www.noescomun.com
Get in touch