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Evelyn So

           President
Noesium Consulting Inc.
    www.noesium.com



   Integrative Digital ThinkingTM
Blah blah blah
                                                 Blah blah blah


                          Blah blah blah
...
Eavesdropping encouraged!
Follow and be Followed
Why is it so popular?


       Looks like a time waster!


Only GenY kids use it, I bet!
• 63% Males
• Largest age demographic = 35-to-44 years old = 5.9%
• Most common Twitterer =“Stable Career” = 14.7%
   –   ...
What are you
  doing?



   Follow      Unfollow   Block



                Direct
  Message                 Retweet
     ...
Clear as Mud????
<Show live actions here!l! Including Twitter, TweetDeck,
Hastags and others>
e.g.
                Apps




                        Other
e.g.   Mobile
                        Social
        SMS      ...
Good for Socializing, I guess!


Why would Businesses use Twitter?
Brands that tweet

… too many to list
Get Closer to Customers



       Listen          Observe             Find



                         Help



           ...
Before Companies Dive into Twitterville

Who and Where are your Customers?

Why? Fit into customer strategy & operation?

...
A few minutes left for questions!




http://noesium.wordpress.com
http://twitter.com/evelynso
Noesium On Twitter At Techsoup 100209
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Noesium On Twitter At Techsoup 100209

I/Noesium was invited to be a speedgeek at the Techsoup Canada launch on 11 Feb 2009. Here's a 10 mins introduction to Twitter! Related blog post

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Noesium On Twitter At Techsoup 100209

  1. 1. Evelyn So President Noesium Consulting Inc. www.noesium.com Integrative Digital ThinkingTM
  2. 2. Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah
  3. 3. Eavesdropping encouraged!
  4. 4. Follow and be Followed
  5. 5. Why is it so popular? Looks like a time waster! Only GenY kids use it, I bet!
  6. 6. • 63% Males • Largest age demographic = 35-to-44 years old = 5.9% • Most common Twitterer =“Stable Career” = 14.7% – Young and ethnically diverse singles – Live in big-city metros – Tend to work in the arts and entertainment industry – drive small cars – very liberal political views • 2nd largest type = “Young Cosmopolitan” = 12.3% – 40-somethings – Likely drive a hybrid car – household incomes > $250,000 per year – very liberal political views
  7. 7. What are you doing? Follow Unfollow Block Direct Message Retweet Message Hashtag
  8. 8. Clear as Mud????
  9. 9. <Show live actions here!l! Including Twitter, TweetDeck, Hastags and others>
  10. 10. e.g. Apps Other e.g. Mobile Social SMS e.g. Networks
  11. 11. Good for Socializing, I guess! Why would Businesses use Twitter?
  12. 12. Brands that tweet … too many to list
  13. 13. Get Closer to Customers Listen Observe Find Help Talk TO Talk WITH BUILD or BREAK a Brand in 140 characters or less
  14. 14. Before Companies Dive into Twitterville Who and Where are your Customers? Why? Fit into customer strategy & operation? Who will be responsible for tweeting? How to start a Twitter communication? How to adopt the right conversational style?
  15. 15. A few minutes left for questions! http://noesium.wordpress.com http://twitter.com/evelynso
  • SocialMediaAcademy

    Mar. 6, 2009

I/Noesium was invited to be a speedgeek at the Techsoup Canada launch on 11 Feb 2009. Here's a 10 mins introduction to Twitter! Related blog post

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