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Noesium On Twitter At Techsoup 100209

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Noesium Consulting
Noesium Consulting

The document discusses Twitter demographics and how businesses can use Twitter. It notes that the largest age group on Twitter is 35-44 years old, and the most common type of Twitter user has a stable career in arts and entertainment. It then outlines ways businesses can use Twitter to get closer to customers by listening, observing, finding help, and talking with them to build their brand through tweets. The document concludes by asking companies to consider who their customers are and how Twitter could fit into their customer strategy before diving into using Twitter for communication.

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Evelyn So President Noesium Consulting Inc. www.noesium.com Integrative Digital ThinkingTM
Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah
Eavesdropping encouraged!
Follow and be Followed
Why is it so popular? Looks like a time waster! Only GenY kids use it, I bet!
• 63% Males • Largest age demographic = 35-to-44 years old = 5.9% • Most common Twitterer =“Stable Career” = 14.7% – Young and ethnically diverse singles – Live in big-city metros – Tend to work in the arts and entertainment industry – drive small cars – very liberal political views • 2nd largest type = “Young Cosmopolitan” = 12.3% – 40-somethings – Likely drive a hybrid car – household incomes > $250,000 per year – very liberal political views
What are you doing? Follow Unfollow Block Direct Message Retweet Message Hashtag
Clear as Mud????
<Show live actions here!l! Including Twitter, TweetDeck, Hastags and others>
e.g. Apps Other e.g. Mobile Social SMS e.g. Networks
Good for Socializing, I guess! Why would Businesses use Twitter?
Brands that tweet … too many to list
Get Closer to Customers Listen Observe Find Help Talk TO Talk WITH BUILD or BREAK a Brand in 140 characters or less
Before Companies Dive into Twitterville Who and Where are your Customers? Why? Fit into customer strategy & operation? Who will be responsible for tweeting? How to start a Twitter communication? How to adopt the right conversational style?
A few minutes left for questions! http://noesium.wordpress.com http://twitter.com/evelynso

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Noesium On Twitter At Techsoup 100209

  • 1.
  • 2. Evelyn So President Noesium Consulting Inc. www.noesium.com Integrative Digital ThinkingTM
  • 3. Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah Blah blah blah
  • 5. Follow and be Followed
  • 6. Why is it so popular? Looks like a time waster! Only GenY kids use it, I bet!
  • 7. • 63% Males • Largest age demographic = 35-to-44 years old = 5.9% • Most common Twitterer =“Stable Career” = 14.7% – Young and ethnically diverse singles – Live in big-city metros – Tend to work in the arts and entertainment industry – drive small cars – very liberal political views • 2nd largest type = “Young Cosmopolitan” = 12.3% – 40-somethings – Likely drive a hybrid car – household incomes > $250,000 per year – very liberal political views
  • 8. What are you doing? Follow Unfollow Block Direct Message Retweet Message Hashtag
  • 10. <Show live actions here!l! Including Twitter, TweetDeck, Hastags and others>
  • 11. e.g. Apps Other e.g. Mobile Social SMS e.g. Networks
  • 12. Good for Socializing, I guess! Why would Businesses use Twitter?
  • 13. Brands that tweet … too many to list
  • 14. Get Closer to Customers Listen Observe Find Help Talk TO Talk WITH BUILD or BREAK a Brand in 140 characters or less
  • 15. Before Companies Dive into Twitterville Who and Where are your Customers? Why? Fit into customer strategy & operation? Who will be responsible for tweeting? How to start a Twitter communication? How to adopt the right conversational style?
  • 16. A few minutes left for questions! http://noesium.wordpress.com http://twitter.com/evelynso