At the latest Digital Gaggle conference, Holly Edwards (Digital Account Executive at Noisy Little Monkey) spoke about the rise of the micro-influencer in 2017. Looking to promote your brand on social media using influencers? This talk will tell you exactly how to go about doing it.

1. Size Doesn’t Matter
@hollyclearfell

2. “influencer
marketing”

5. define: influencer

7. define: influencer

9. define: influencer
someone who
influences others

13. trusted person
promotes brand =
audience trust brand

14. 47% of people use
ad blockers
- HubSpot, July 2016

18. So what
should we do?

19. 1.Change the way you work.

20. 1.Change the way you work.
2. Plough on anyway.

24. so what
happened?

26. we’d reached the
wrong audience

29. influencers with
big audiences =
lots of clicks to site

30. recap

31. Look. At. Your. Data.

33. Build buyer
personas.
Search ‘noisy little monkey personas’

34. Know your audience.

35. Know your audience.
Know who they are.

36. Know your audience.
Know who they are.
Know what they look like.

37. “micro-influencers”

38. define: micro-influencer

39. define: micro-influencer
someone who
influences others

41. targeted

42. affordable

43. - WeRSm, http://wersm.com/micro-influencer-marketing-cost/

45. Is their audience our audience?

46. Is their audience our audience?
Do they talk like we talk?

47. Is their audience our audience?
Do they talk like we talk?
Do they resonate with the brand?

48. Little Black Book
of Bloggers

50. we <3 twitter lists

52. monitor & engage

53. be a person

55. don’t expect it to
be free

56. build relationships

60. Google it

61. search social media

62. It’s all about
your audience.

63. Authentic relationships.

64. Authentic relationships.
Genuine reviews.

65. Authentic relationships.
Genuine reviews.
Engaged audience.

66. Size Doesn’t Matter
@hollyclearfell