Make Friends & Influence People with Google Analytics

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Nicola from Noisy Little Monkey dazzles us with her analytics awesomeness, teaching us how to make friends and influence people using Google Analytics.

Petites entreprises & entrepreunariat

MAKE FRIENDS & INFLUENCE PEOPLE
WITH GOOGLE ANALYTICS
OR UNLEASING YOUR INNER COLUMBO

Image Slide
http://www.reelz.com/trailer-clips/33997/noise-trailer// Reezle

“Half the money I
spend on advertising
is wasted; the trouble
is I don’t know which
half.”
digital marketing

Business
objective
what we are trying to achieve
Tactic action to achieve the objective
Website goal how the website delivers the tactic
KPI how we will measure the goal
Target what we are aiming for
COMPONENTS
WHAT’S IMPORTANT

business
objective
to be a top search & social media agency
tactic demonstrate expertise though advice & training
KPIs page views of the blog
time on site
repeat visitors
tracked visits from social media
target page views of the blog – 2,000 per month by Jan 2015
AS STRAIGHTFORWARD AS YOU LIKE
NOISY LITTLE MONKEY

YAY our blogs drive new visitors
BOO session durations are really low . . . what can we do to improve this?

Hat tip to Avinash Kaushik for his amazing work on making Analytics a meaningful measure
tool: http://www.kaushik.net/avinash/digital-marketing-and-measurement-model/
BUSINESS OBJECTIVE
TACTICS
WEBSITE
GOALS
KPITARGET

LINK ADWORDS & ANALYTICS
Use custom reports to drill down into what’s happening
UNDERSTAND ROI OF PAID
More transactions
Lower costs
Higher revenue per click
Win!

USE A URL TRACKER
Other url trackers are available 
WE LOVE IT SO MUCH WE BUILT ONE
http://www.noisylittlemonkey.com/professor-traffic

INTELLIGENT TAGGING
= GREAT DATA How much did
I pay for these
visitors?
How can I
improve paid
engagement?
Is my
newsletter
driving
visitors?
Did this
test work?

http://blogs.wsj.com/speakeasy/2011/06/24/peter-falk-a-look-back-in-photos/
Tag your links

MAKE FRIENDS & INFLUENCE PEOPLE
1. Know what’s important, develop your
measurement framework
2. Link AdWords & Analytics
3. Tag all the URL links to your website
4. Ask good questions
5. Invest in what is important & keep innovating
And upgrade to Universal Analytics
WITH 6 ANALYTICS STEPS

Make Friends & Influence People with Google Analytics

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We present a shareholders agreement template for raising compulsorily convertible debt funding. This contains all the important terms and conditions for you to consider while drafting an SHA. Founders must pay close attention to any shareholder agreements or subscription agreements involved in the fundraising process, as these documents govern the rights and obligations of the investors and the company. Properly drafted agreements can help prevent disputes and misunderstandings down the line. Furthermore, founders should ensure that all regulatory filings and disclosures are accurate and complete, as failure to comply with legal requirements can result in significant consequences for the company. Finally, founders should handle any due diligence documents with care, providing accurate and transparent information to potential investors to build trust and confidence in the business. Overall, careful management of these documents is essential for a successful fundraising process and the startup's long-term success.

Shareholders Agreement Template for Compulsorily Convertible Debt Funding- St...

StartupSprouts.in

We present the pitch deck of an electric vehicle technology startup. This startup is in the business of manufacturing lithium-ion batteries, recycling used batteries and offering electric mobility to customers. This contains all the essential information on what all information to include in the pitch deck of an EV startup in terms of defining: 1. Problem Statement 2. Solution 3. Market Opportunity 4. Business Model 5. Business Traction 6. Customer Base 7. Competition 8. Competitive Advantages 9. Core Team 10. Ask & Use of Money View and Download this pitch deck now. Also, check our website www.startupsprouts.in for 1000+ Startup Pitch Deck templates (updated every day).

EV Electric Vehicle Startup Pitch Deck- StartupSprouts.in

StartupSprouts.in

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How Multicultural Toys Helps in Child Development.pptx

Shareholders Agreement Template for Compulsorily Convertible Debt Funding- St...

EV Electric Vehicle Startup Pitch Deck- StartupSprouts.in

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Make Friends & Influence People with Google Analytics

2. MAKE FRIENDS & INFLUENCE PEOPLE WITH GOOGLE ANALYTICS OR UNLEASING YOUR INNER COLUMBO

4. Image Slide http://www.reelz.com/trailer-clips/33997/noise-trailer// Reezle

5. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” digital marketing

6. CREATE A MEASUREMENT FRAMEWORK.

7. Business objective what we are trying to achieve Tactic action to achieve the objective Website goal how the website delivers the tactic KPI how we will measure the goal Target what we are aiming for COMPONENTS WHAT’S IMPORTANT

8. BUSINESS OBJECTIVE To become the #1 kids clothes brand, combining style & ethical sourcing TACTICS Sell shed loads of kids clothes Strong ethical credibility Drive new visitors to try our brand proposition WEBSITE GOALS Ecommerce conversions & revenue Build a community of like minded parents Capture & captivate new visitors KPI • Revenue • Ecommerce conversion rate • Basket abandonment rate • Newsletter sign ups • Time on site • Visitors from social media • AdWords CTR • % AdWords conversion • % new visitors • % (not provided) TARGET Revenue of £xk in 2014 Double the level of social media & newsletter interactions with the website Reduce the cost per acquisition by £x

9. business objective to be a top search & social media agency tactic demonstrate expertise though advice & training KPIs page views of the blog time on site repeat visitors tracked visits from social media target page views of the blog – 2,000 per month by Jan 2015 AS STRAIGHTFORWARD AS YOU LIKE NOISY LITTLE MONKEY

10. YAY our blogs drive new visitors BOO session durations are really low . . . what can we do to improve this?

11. Hat tip to Avinash Kaushik for his amazing work on making Analytics a meaningful measure tool: http://www.kaushik.net/avinash/digital-marketing-and-measurement-model/ BUSINESS OBJECTIVE TACTICS WEBSITE GOALS KPITARGET

12. Link AdWords & Analytics.

13. LINK ADWORDS & ANALYTICS Use custom reports to drill down into what’s happening UNDERSTAND ROI OF PAID More transactions Lower costs Higher revenue per click Win!

14. Tag your links.

15. USE A URL TRACKER Other url trackers are available  WE LOVE IT SO MUCH WE BUILT ONE http://www.noisylittlemonkey.com/professor-traffic

16. INTELLIGENT TAGGING = GREAT DATA How much did I pay for these visitors? How can I improve paid engagement? Is my newsletter driving visitors? Did this test work?

17. AND THE POINT IS . . .

18. http://blogs.wsj.com/speakeasy/2011/06/24/peter-falk-a-look-back-in-photos/ Tag your links

19. MAKE FRIENDS & INFLUENCE PEOPLE 1. Know what’s important, develop your measurement framework 2. Link AdWords & Analytics 3. Tag all the URL links to your website 4. Ask good questions 5. Invest in what is important & keep innovating And upgrade to Universal Analytics WITH 6 ANALYTICS STEPS

Make Friends & Influence People with Google Analytics

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