Nomads is a large independent hostel chain with over 30 hostels across Australia, New Zealand, and Fiji. They provide advertising opportunities within their hostels and Mad Travel shops, as well as in their Mad Guide book and card. Nomads is seeking operators interested in various advertising packages to promote their brands throughout Nomads' extensive hostel network.

1. Nomads Nomads was born in February 1994 with our
GROUP
ADVERTISING
2010-2011
s ome nomads history
The Nomads Mad Card & Guide (formerly the
first hostel opening in Adelaide, South Australia. Nomads Adventure Card) has sold over 20,000 plus
Since then we have worked quietly behind the scenes copies in Australia and New Zealand since its launch
to build the number of properties within the group in September 2008. Cards are sold both domestically
and today have one of the largest independent chains and internationally and most recently have also been
in Australasia. available to purchase through our online booking
system.
Nomads currently has over 30 hostels throughout
major destinations in Australia, New Zealand and Fiji In 2009 our hostel tour desks were transformed to
and we are still growing. We now have an extremely MAD Travel shops and they became a major focus
strong Australian network of properties and Mad within our business. This decision paid off for us, we
Travel shops, with our latest acquisitions in Byron currently have 13 branded shops across Australia and
Bay, Noosa, Hervey Bay / Fraser and Airlie Beach New Zealand. In 2010 we appointed a General
filling in the east coast run for us. Our interests in Manager for Mad Travel to assist us with further
New Zealand have also grown significantly with the expansion plans we have for the Mad Travel Brand to
introduction of Nomads Auckland, several new help further solidify our place as a key player in retail
affiliate properties and our flagship for NZ, Nomads travel.
Queenstown.
30+
Darwin Cape Tribulation
HOSTELS
Cairns Nadi FIJI
NT
Airlie Beach
Alice Springs QLD Hervey Bay
Noosa Paihia
WA Brisbane
SA Gold Coast Auckland
Waitomo Rotorua
Byron Bay Tongariro Taupo
Perth NSW National Park
Fremantle Blue Mountains Wellington
Sydney
Adelaide VIC
Queenstown
Melbourne
AUSTRALIA NEW
TAS
ZEALAND

2. LOCATIONS AND BED NUMBERS
ou r target
numbers
COUNTRY OF ORIGIN 2009
Nomads bed numbers.....
WHERE OUR GUESTS ARE COMING FROM....

3. Nomads is providing you with the strategic opportunity to
showcase your product & service throughout our Australian
and New Zealand network of hostels, mad travel stores and
Mad guide in the following areas:
(PART A) n o m a ds
Ad v e rt i s i n g
Oppor tunities
with....we are open to suggestions from operators who may have
innovative ideas:
• Shopping Eco Bags
• Sleeping Masks / ear plugs
1. In-house Advertising in Nomads Hostels and Mad Travel Shops: • Luggage tags
We have identified advertising placements throughout our hostels, • Media...you tube movies etc
these are great visual locations in high traffic and communal
areas. 4. Major sponsor for our annual Mad Travelmart
May 2009 was the first “Mad Travelmart', held in Byron Bay. Sixteen
please see attachment 1 for individual property placements.
suppliers attended this event which allowed each supplier to have
face to face training with our key front-line travel sales people and
2. MAD Book advertising:
managers.
The new edition will be launched in 2011 and we're expecting to
exceed the sales of 2008-2009 of 15,000 copies. MAD book
The structure of this event is similar to speed dating, we run a series
advertising gives you the reach throughout Australia, New Zealand
of 10 minute training session and our staff rotate through all the
and Fiji.....backpackers do travel with the guide.
operators.
Books are sold throughout our hostels and travel network, as well
This format works for everyone, it gives operators and our staff
as many of our domestic and international agents.
access for training outside of their normal busy work environment
With three major cards in the market, we've strategically positioned and the ability to get the most from the trainings. Our inaugural
the MAD Card with a major point of difference - tear out vouchers. event proved to be a huge success.
In 2010 the voucher value is $1200, added to that the MAD card offers
the holder discounts on accommodation and tours. For 2011 we are Mad Travel now has 13 stores across Australia and New Zealand, we
looking to increase the value of the vouchers and discounts.... this have experienced massive growth over the last 12 months. The
has shown to be an extremely effective selling tool for the card. appointment of a general manager for Mad Travel is an example of
our desire to build on this.
The MAD book is printed in a DL sized
booklet, easy for the travellers to take Due to the success of 2009 we will be holding the “Mad Travelmart"
with them. The card and book are again in September 2010 (location to be advised). We would like to
packaged in a printed plastic pouch... again offer operators the opportunity to showcase their products to
please see examples below. our key sales agents.
3. Joint advertising The participation costs help us to cover the flights and
Nomads will be producing a range of accommodation for our staff. We see this as an integral training
marketing collateral this coming ground for all staff and want as much exposure to product training
year, below is a list of examples that as possible.....for us, getting them in an environment away from the
we would be happy to co-brand office has shown sales results.

4. Advertisin g Details
1. In-house Advertising in 2. Mad Book Advertising
Nomads Hostels and Mad Tra vel Advertising options, print set up details and prices are in
Shops attached document for mad book.
We have chosen a more visual and contemporary way to
have advertising in our hostels. We want our advertisers to Please see appendix 2 for the terms and conditions as well
choose visual images that attract attention instead of as the booking sheet.
words and posters that people these days ignore.
3. Joint advertising
Each poster will be put on a highly durable stretched
We are interested to find products to be co-branded, our
canvas product that we have found, logos can only be
aim being to get brand exposure for both parties and to
placed in the bottom right hand corner and can be no
cover our cost of production ....open to any and all
bigger than 1/16 of the image.
suggestions.
We are going to be more forceful about our properties
appearances and unauthorised putting up of posters by • Operators interested for Australia please contact
operators not a part of our media focus will not be allowed. janine@nomadsworld.com
• Operators interested for New Zealand please contact
justine@nomadsworld.com
4. Major sponsor for our
annual Travel Mart
This is an excellent opportunity to get face to face with our
key sellers at each MAD Travel Store from Australia and
New Zealand.
Each year we put together packs for the staff and we're
interested in companies that would like to add something to
the pack. For example; pens/ t -shirts/ thongs. Sponsorship
for the bags is also possible.
Your confirmation includes attendance for one staff
member and lunch during the day of the Travel Mart. Logos
for all companies attending will also be part of literature
for the day.
Nomads will be arranging the printing and this is included
in the total cost of advertising.
The cost for company attendance is $400. ($50 for second
staff member)
Operators will be given first right of refusal for the following
year. Second year costs will be minus any set up costs to
If you wish to participate in this years mad travelmart
encourage year on year support for this project.
please advise us of your interest before July 1st 2010.
Please see appendix 1 for the terms and conditions as well Further details will be sent closer to the time with venue
as the booking sheet. and confirmed date.

5. $
$
$
$
$
Appendix 1
$
Ad vertising
R A T ES
HOSTEL
Hostel Name:
Size/ placement:
Hostel Name:
Size/ placement:
Hostel Name:
Size/ placement:
Hostel Name:
Size/ placement:
MAD TRAVEL SHOP
For further details or to discuss any aspect
Hostel Name:
of this offer please feel free to contact us
Size/ placement:
Hostel Name:
Size/ placement:
For those wanting more placements please submit multiple forms
ARTWORK DETAILS
we will confirm the artwork specs with the confirmation of your booking.
All artwork please send to: Janine@nomadsworld.com
TERMS & CONDITIONS
• No prices are to be included on any advertisement, company • The adverts will be displayed in the hostels from July 1.
logo can be placed on bottom right corner, no bigger than • It is the responsibility of the advertiser to supply finished
1/16 of the image. artwork in the specified format for the production of the
• It is the responsibility of the advertiser to supply finished advertisement.
artwork in the specified format for the production of the • The publisher reserves the right to decline any advertisement
advertisement. for any reason.
• It is the responsibility of the advertiser to adhere to the • The publisher cannot be held responsible for any loss or
following deadlines: damage arising in relation to or in connection with any
• Booking request needs to by sent by May 1 material supplied, or by alteration, or omission of any
• All advertising must be paid by May 15 advertisement.
• Supply finished artwork (including colour proof) needs to be • It is understood that the preferred positions are not
sent by May 15 guaranteed and are a request only. We will work on a first in
• Cancellation made after May 15 must be in writing and incur first served basis.
a 50% cancellation fee. • It is understood that any advertising in the MAD book does not
• The advertising will be printed on the 1st June 2010, ads not in any way guarantee sales.
cancelled by this time will proceed and may be
published using any artwork available to the publisher once
final layout is completed.
Date
Name (please print)
Company
AUSTRALIA NEW ZEALAND
Total Cost Janine Schoeman Justine Brown
janine@nomadsworld.com justine@nomadsworld.com
I have read and agree to the terms and conditions Y N Tel: 02 9280 4110 Tel: 09 300 9999
Fax: 02-9280 4114 Fax: 09 302 0065

6. APPENDIX 2
M AD GUIDE
RATES
AUSTRALIA (AUD) NEW ZEALAND (NZD)
Inside front/ back cover $2300 Inside front/ back cover $2900
Back cover $4000 Back cover $5000
Double Spread $2300 Double Spread $2900
Full Page $1900 Full Page $2400
Half Page $1500 Half Page $1900
Voucher $200 Voucher $250
Voucher payment only required for businesses with no advertisement in the guide. Payment is for 6 vouchers
ARTWORK DETAILS:
Double page spread Trim Size: 198mm wide x 210mm high
Bleed Size: 208mm wide x 220mm high
Allow 10mm gutter on spine
Full page bleed Trim Size: 99mm wide x 210mm high
Bleed Size: 109mm high x 220mm high
Half page 83mm wide x 95mm high
Voucher Please supply the text and logo for the voucher
ARTWORK CHECKLIST: SUPPLYING FILES:
• PRESS QUALITY PDFs ONLY Artwork under 10MB in size can be emailed to
• Artwork must be supplied at correct size with correct bleed, janine@nomadsworld.com.
if required, and trim area indicated with crop marks Files over 10MB can be sent
• Images must be at a resolution 300dpi or higher via post on CD or sent via free FTP at
• Images in CMYK format, no spot colours www.yousendit.com
• All fonts embedded or converted to outlines
• A hard copy proof must be supplied with material.
TERMS AND CONDITIONS:
• Advertised rates have to be valid from 01.01.2011 to 31.12.2011 specified format for the production of the advertisement.
• It is the responsibility of the advertiser to adhere to the deadlines • The publisher reserves the right to decline any advertisement for any
outlined below: reason.
- Booking request needs to be sent by August 1 • The publisher cannot be held responsible for any loss or damage arising
- All advertising must be paid by August 15 in relation to or in connection with any material supplied, or by
- Supply finished artwork (including colour proof) needs to be sent by alteration, or omission of any advertisement.
September 1 • It is understood that the preferred positions are not guaranteed and are
- Cancellation made after September 1 must be in writing and incur a a request only.
50% cancellation fee. • Ads incorporating a coupon offer must state that the offer is valid only
- The book goes to print on the 1st of October 2010, ads not cancelled when accompanied by a Nomads Mad Card.
by this time will proceed and may be published using any artwork • All offers in the advert need to be bookable through travel desks
available to the publisher once final layout is completed. • It is understood that any advertising in the MAD book does not in any
• It is the responsibility of the advertiser to supply finished artwork in the way guarantee sales.
Date
For further details or to discuss any aspect
Name (please print)
of this offer please feel free to contact us
Company
AUSTRALIA NEW ZEALAND
Total Cost Janine Schoeman Justine Brown
janine@nomadsworld.com justine@nomadsworld.com
I have read and agree to the terms and conditions Y N Tel: 02 9280 4110 Tel: +64 9 300 8258
Fax: 02 9280 4114 Fax: +64 9 302 0065