1. NOMAN GHALIB 11-ARID-2876
REHAN NAWAZ 11-ARID-2879
AZAM JAHANGIR 11-ARID-2858

2. Impact of online advertisement on
consumer behavior

3. OBJECTIVES
Consumer attitude
Consumer perception
Consumer responses

4. PROBLEM STATEMENT
To what extent online advertisement
effects the consumer behavior

5. THEORETICAL FRAMEWORK
ONLINE
ADVERTISEMENT
CONSUMER
BEHAVIOR

9. HYPOTHESIS


Ho: “online advertisement effects
consumer behavior”
H1: “online advertisement does not
effect consumer behavior”

11. RESEARCH DESIGN
descriptive
causal
students
Field
experiment
Cross
sectional

12. SAMPLING DETAIL
• RWP universities
target • students
• Sample size 300
sample • Respondents 56
type
• Probability sampling
• Stratified random sampling

13. Sampling
frame
• Lists of students enrolled

14. INSTRUMENT
SECONDRY RESEARCH:
Available literatures
E-journals
Internet
Online books

15. QUANTITATIVE
RESEARCH:
The questionnaires
were designed to
collect secondary data

16. RESULTS

17. 56
respondents
35 males
21 females

18. 
Online advertisement
Mean = 3.96 (min= 3 max=5)
S.D = .465

19. 
Consumer behavior
Mean = 4.35 (min=2 max=5)
S.D= .439

20. 
Online advertisement
Reliability= .702

Consumer behavior
Reliability = .715

21. Beta =.621
 Correlation=.672 which is almost 7
 So online advertisement has strong
relationship with consumer behavior
 Thus we accept Ho

Ho= “online advertisement effects
consumer behavior”

22. FINDINGS
Informative
Irritating
Quality websites

23. LIMITATIONS
Confined to urban area
Not sure, it’s applicable
in whole country
Respondents above 18
year of age

24. IMPLICATIONS
Marketers
advertisers