1. Max Müller | Exceed 2013 | max.mueller@stylight.com | @nonsquared
2. Bringing together, what belongs together
Fashion articles from the best online shops & an inspiring community of fashion lovers.
l8} 2008
+
2011
+
2012+
Max Müller | Exceed 2013 | max.mueller@stylight.com | @nonsquared
3. Alex (US Blogger) hearts
Ray Ban on STYLIGHT
8
Democratizing fashion -
One heart at a time.
The traditional fashion scheme gets turned on
its head by millions of fashion lovers. We want
to enable that development.
4. Three user archetypes
We differentiate users on the basis fashion involvement, motivations & conversion goals.
Involvement Motivation Conversion
High Creator Fame & feedback Great content
Involvement Motivation Conversion
Medium Follower Beautiful content Feedback for creators
Involvement Motivation Conversion
Low Shopper Convenient search High quality traffic
Max Müller | Exceed 2013 | max.mueller@stylight.com | @nonsquared
5. Social Fashion Discovery
Discover fashion like never before, heart your
fashion favorites & curate fashion inspiration in
beautiful mood boards. Kristina (Swiss blogger) hearts
Marcobologna on STYLIGHT
6. Goodbye boring, hello mood boards
Mood boards are beautiful collections of fashion inspiration created by our community.
7. Goodbye boring, hello mood boards
Mood boards are beautiful collections of fashion inspiration created by our community.
people.
pir ing
llow ins
Fo
8. Goodbye boring, hello mood boards
Mood boards are beautiful collections of fashion inspiration created by our community.
people.
pir ing
llow ins
Fo Heart
and s
fashio ave
n you
love.
9. Creation is easy as pie
We enable our users to create something beautiful...without the effort.
11. A fresh feed
Get STYLIGHT just how you want
it with a fashion feed composed
just for you.
12. Social fashion discovery
Get inspiration from tastemakers, discover fashion favorites, search & purchase articles.
Create & discover fashion Heart & save your favorite Discover & buy popular
mood boards fashion finds items from the best shops
Inspiration Discovery Search
13. What we've learned so far
Acquisition: Relationships with creators
Neyla (US blogger) hearts
Activation: On-boarding new users Asos on STYLIGHT
Retention: Facebook is the new newsletter
Referral: It’s not about the like button
Revenue: International inspiration, local e-commerce
* Startup Metrics for Pirates: http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html
14. Acquisition: Build relationships with creators
Identify influencers and connect with them. One by one.
Max Müller | Exceed 2013 | max.mueller@stylight.com | @nonsquared
15. Activation: A warm welcome to new people
The optimization of the on-boarding funnel increased engagement by 60%
Stripped down landingpage Explain the concept Get them engaged
16. Activation: A warm welcome to new people
The optimization of the on-boarding funnel increased engagement by 60%
+60 %
user engagement
Connect them with others Show them their way around 40% finish the funnel.
17. Referral: It's not about the like button
We try to build something that people love...and we listen a lot.
18. Revenue: International inspiration, local e-commerce
We create relevant local traffic for our partner shops through the community.
Max Müller | Exceed 2013 | max.mueller@stylight.com | @nonsquared
19. Next: STYLIGHT everywhere you go
Experience the same clean look wherever you use STYLIGHT — on mobile, tablet, or web.
20. Max Müller | Exceed 2013 | max.mueller@stylight.com | @nonsquared
21. About STYLIGHT - Celebrate your style!
Who we are & what we do:
We are a four years old Munich-based company building the best fashion website on
planet earth. We are on a mission to make fashion more democratic - one heart at a time.
What is STYLIGHT?
We are bringing together thousands of fashion articles from the best online shops and an
inspiring community of fashion lovers. On STYLIGHT visitors discover fashion like never
before, heart their fashion favorites, curate fashion inspiration in beautiful mood boards &
follow inspiring people.
Short history:
Throughout the last years we have grown from zero to millions of visits per month. Currently
STYLIGHT is available in eight european countries (DE, AT, CH, FR, NL, IT, SE, UK), but
we are sworn in on a global fashion revolution. Our investors include Holtzbrinck
Ventures, Tengelmann Ventures & ProSiebenSat.1‘s SevenVentures.
Confidential information, any unauthorized copying, disclosure or distribution of the material in this document is forbidden | 22
