Information (PDF) on how to use WordPress to make Marketing Automation even better. Presented at WordPress RI Meetup

1. 9 January 2018
WordPress Marketing
Automation

2. Nice to Meet You!
Founder, CEO of ForwardJump Marketing
WordPress since 2008
Online marketing background (SEO, online ads)
Background in “content” as print reporter, TV news
producer

3. I Respect Your Time
•Raise your hand and ask questions any time
•Tweet at @Josh Fialkoff @ForwardJump
•Email me at forwardjump.com

4. Text:
marketing
to (617) 405-3140

5. We Market Advanced Ideas to Sophisticated Audiences
StrategyWeb Design,
Development
Brand
Awareness
Public
Relations
Thought
Leadership
Lead
Generation
Lifecycle
Marketing

6. Marketing Automation is Lifecycle Marketing
Nurture leads throughout the sales process by
building relationships with people as they
move from prospects to customers to brand
advocates

7. Marketing Automation Increases Engagement
Finds leads based
on signals and
accumulates data
on prospects
Qualifies
prospects
based on their
interactions
with you
Nurtures
qualified
prospects
through sales
process
Strengthens
relationships
with members
to increase
loyalty

8. Example of Data You Can Get

9. WordPress Marketing Automation Questions
How does it integrate with WordPress?
How well does it work with your form editor?
What are you going to lose by using WordPress
over vendor’s forms & landing pages?

10. Example: Gravity Forms Integration

11. Marketing Automation Produces Lots of Data

12. Key is Making Information Actionable

13. Key Marketing Automation Players
•Differs based on size of email list, client goals
•Most reviews online are sponsored & biased
•We found it very time consuming, confusing to
compare

14. Attributes Important in Our Vendor Search
Features
•Combines
email, CRM,
marketing
automation
•Allows
third-party
tools
•Integrates
well with
WordPress
Import/Export
• Existing
contacts can
be imported
• Contacts
can be
exported
Usability
•Modern,
intuitive
design
•Industry-
leading spell
checking
Company
• Backed by
strong,
innovative
company
• Offered
demo
version

15. Many websites review comparable systems
Most are essentially advertisements,
making money in referral fees
These sources seem more objective:
• Which Marketing Automation System is the Best?
Forbes, July 2015
• Best Marketing Automation Software: G2 Crowd.
Additional References

16. Let’s Talk Soon!
Josh Fialkoff
josh@forwardjump.com
(617) 500-3450
www.forwardjump.com