The document discusses building a digital business ecosystem centered around APIs and developers. It involves integrating best of breed applications and multi-channel experiences through a system of records and private clouds. Partners would extend the ecosystem's reach through APIs that allow for multiple interactions across networks, including applications, processes, and business services. The key is providing developers with easy access to understandable, well-supported APIs that can become products in their own right through promotion, documentation, and lifecycle management. This helps drive business outcomes like speed, lower costs, and monetization.

2. Drivers Outcomes
IdeasInnovation

3. 3
System of records
On-Premise
System of Innovation
& Differentiation
Employee, Consumers,
Customer/Suppliers
Multi-Channel User Experience
Private Clouds
Best of breed applications
as a service

5. Composition for a single Service / Experience
CRM
M2M Backend
Google Maps
Twillo
Partner
Internal
Customers
Opportunities
Contracts
Status
Location
Maintenance
POI
…
Call
…

6. Partners extend your reach dramatically
…
…
D&B
..
…
..
..
…
…
Data
…
Direct
Indirect
via Partners

7. Digital Business Ecosystem
Wearable
Apps
Embedded
Apps
Mobile Apps
Web Apps
Tracking
Selling
Marketing
Shipping
Manufacturing
Data
Applications
Processes
API
Regulating
Servicing
Public Records
Business Services
BankingPayments
API
Developer &
Social Networks
Multiple Interactions and APIs cross networks
7

8. APIs and Developers at the center
{“API“:“first“}
• Developers want
• Easy access to APIs
• Understandable APIs
• SDKs
• APIs easy become products
• Promotion
• Support
• Documentation
• Lifecycle-Management
• Version management
• etc.

9. APIs and Developers at the center
{“API“:“first“}
• Technical Aspects
• Integration
• Visibility
• Security
• Control
• Business Outcomes
• faster
• cheaper
• monetized

10. 10
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DIGITAL DEVELOPMENT TEAMS BACKEND INTEGRATION TEAMS
• Speed
• Simplicity
• Ease of use
• Sanity
• Security
• Ease of scale
THE DIGITAL
DIVIDE
Image credit: Juan Pablo Bravo, The Noun Project

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14. Build an App -> Hack around
- One Theme or Topic
- In a limited time
Judged by a Jury with
- Prices for winners
Location, Food and Drinks supplied
Special Tracks and Presentations
around App Development to
facilitate the experience
14

15. • Ideas and Innovation
• Partnerships
• Contact information (HR type Information like CV…)
• Experience and Feedback
– How does my API / System behave
– What is missing (SDK, Documentation, API Content,….)
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