Speaking and moderating #eFokus conference about the future of e commerce 2015 at the eHandelsforum in Oslo earlier this year. You might say that my main point was that we should focus on the now and worry about the future later.

1. The future of eCommerce

2. “By 2022, brick and mortar retail spaces will be little more than showrooms” –
Eddie Machaalani & Mitchell Harper, CO-CEOs of BigCommerce

4. “I would really love to say that it is about cutting
edge technology and super clever remarketing
on top of hyper segmentation.”

6. “In reality most eCommerce sites are missing out
on basic things like analytics, attribution modeling
and shopping cart drop of”
“Most just run an online store because its something
that needs to be “ticked off. The ownership is mostly
with tech & marketing is clueless
– They don’t understand.”

7. Come on! It is

8. what is it…

9. This is what I think:
“Its about creating unbroken connection
between you and the customer, always on
communications customized to your customer
engagement. “

10. People
Objectives
Strategy
Technology
… and prioritizing!

11. Takk
@Optmizeyourweb