Seo work portfolio as of 20/03/2013

SEO work portfolio

NORMAN PONGRACZ

International SEO experience with off-page focus

Norman Pongracz
 2 years of International SEO experience
 Focused on Off-Page SEO and Social Media
Optimisation
 Understanding of SEO fundamentals and on-Page
SEO factors
 Knowledge of various SEO metrics and Tools

27 Greener House, London, SW4 6ND  Mob: 07827 224368  E-mail: norman.pongracz@gmail.com

SEO activities participated

 Off-page SEO (strategy formulation link building and

social media)

 Keyword research, competitor analysis and link

profiling

 On-page SEO (visitor tracking, landing pages, html

diagnostics)


Off-page Strategy Formulation

 Formulated off-page strategy, which was the initial priority at
Distinctly Digital, since the firm outsourced this activity before
 Created step-by-step off-page guide, based around clients’
information input, website and competitor analysis, penalty analysis,
generic link targets, link target research and acquisition strategies.
 These strategies included broken
link building, outreach networks,
relationship building through
forums and blogs, Google queries
and alerts and strategic
breakdown of clients’ industry
 Updated strategies based on new
industry best practices


Broken Link Building

• Offered list of broken links to website owners in exchange of a link on a relevant
page to the clients’ website.
•Used website analysis tools (Xenu, Check My Links Chrome Extension, Domain
Hunter+) to find broken links, which were analysed in Open site explorer to find
further link targets
•Analysed relevant directories to find group of niche related broken links.
•Success ratio (links built) between 10-15% before reminder, 13-20% after reminder
with “quick and dirty” template.


Link building using product reviews

 Offered swimwear, cigar and baby products for review for
different communities by using blogger outreach networks
(Blogger Link Up, Tots100), relevant forums (Britmums,
UK Cigar Forum, UK Swimming Forum) and networking.
 As a main link building strategy, more than 1400 bloggers
contacted at Hello Baby and 120 agreed to review
products. Cigar and swimwear products reviews were only
one part of clients’ link building campaign.
 Criteria for working with bloggers: geographical targeting,
social presence, authority metrics and relevancy to client.


Link building through guest posting

 Used blogger outreach networks (Blogger Link Up, Guestr,
My Blog Guest, GuestBlogList.com) and forum
discussions to find guest blogging targets
 Approached authority websites through relationship
building with comments and webmaster help
 Constantly improved outreach e-mails and tested new
formulas to build personal blogger pitch
 Researched client’s business field and related websites to
list suggested blogging topics
 Criteria for working with bloggers: geographical targeting,
social presence, authority metrics, relevancy to client

Link building through competitor analysis

 Potential link partners identified and contacted by researching competitors
 Measured online competition based on competitors’ link profiles and built
industry insight to find new link opportunities


Link building through brands & communities

 Contacted with suppliers and baby communities for
one way authority links and two way reciprocal links
 Directory submission on relevant sites
 Promoted phone
applications and
blog articles
 Built partnerships
through forums


Link research using Google alerts and queries

 Set up Google Alerts for
competitor names, targeted
keywords, brands, product
categories and company blog
headlines.
 Created list of tailor made queries to find client
related blogs, directories, guest posting opportunities
and broken link targets


Link tracking

 Analyzing the link building effort: indexing, link
status (noindex, nofollow), content follow-up
(correcting mistakes, requesting additional
information), link juice measurement
 Documenting links; follow-up for missing or broken
links


Penalty analysis

 Analysed clients’ websites
and listed low quality links
 Analysis conducted on
monthly basis, to identify
changes in link profile
 Participated creating
disavow files and tracked changes after the penalty
was revoked


Updating social media profiles

 Facebook management for SmartTag and Hello Baby
Direct through Hootsuite and Raven SEO Tools
 Updates with graph, quotes, questions and answers
to enquiries; requesting links through twitter
 Twitter management for Hello Baby Direct


Creating social media profiles

 Collected LinkedIn best practice guide for Peachtree
Telecommunications (focus on B2B aspects)
 Created LinkedIn profiles for Peachtree
Telecommunications, Facebook profile for SmartTag
 Newsletter planning using HTML in Mailchimp


Publications and collections on Off-Page SEO

 SEO round-up on the most interesting off-page
articles: http://goo.gl/dIwgP
 SEO from business consultant perspective:
http://goo.gl/lFliv
 Thesis work: Influence of link structure on SERPs of
online nursery shops: http://goo.gl/Hn2W8
 Scoop It (collection of off-page SEO related industry
insight): http://goo.gl/DjbFE


Keyword research and analysis

DEFINING AND MEASURING ONLINE NURSERY AND
SECURITY APPLICATIONS MARKET
LINK PROFILING, KEYWORD ANALYSIS OF
POTENTIAL COMPETITORS

Competitor and keyword research for the security
application market

 Competitor research for SmartTag: defining relative
market strength, significant keywords that drive
traffic to the websites
 Identifying potential problems and strengths of
competitors’ products


Competitor and keyword analysis on online nursery
market (Thesis topic)

 Determined the relevant keywords to define online
nursery market. Relevancy and frequency criteria
considered as well
SemRush WordTracker Google Adwords
Local Monthly
Results Keywords Average WordTracker Competition Searches
Search results Competition
volume Score (Adwords) (United
Kingdom)

1 baby clothes 58,800,000 0.96 39,500 498 0.97 450,000

2 maternity clothes 13,700,000 0.92 3,600 13 1 201,000

3 nursery furniture 4,530,000 0.87 480 115 1 40,500
prams
(pushchairs,
4 strollers) 11,200,000 0.95 27,100 370 0.29 450,000
baby changing
5 bags 3,920,000 1 8,100 5 0.8 27,100

6 baby shops 37,800,000 0.84 6,600 120 0.72 74,000

7 baby stuff 32,900,000 0.97 9,900 105 0.84 49,500

8 baby toys 47,600,000 0.92 1,000 212 0.13 246,000

9 cot beds 4,840,000 1 4,400 81 1 74,000
10 moses basket 1,610,000 1 8,100 87 0.94 90,500

Competitor link profiling to support off-page
SEO strategy

 Defining top 10 competitors using advanced
operators based on the pre-determined keyword list
 Analyzing competitors link profiles measuring how
off-page SEO affects ranking
Top 10 Online Nursery Shops
Mentions in AIA and AIT Results

30
25
25 21
20 16
15
10 8
5 5 5 4
5 3 3
0


Analyzed various metrics, to determine which are the
off-page SEO best practice

 Authority metrics – Strong correlation with SERPs

 PageRank and MozRank – Strong correlation with SERPs

 Number of outbound links – Strong correlation with SERPs

 Code to Content Ratio (C2C%) – No significant correlation founds

 Top Level Domain – No significant correlation founds

 A-Citation Rank (ACRank) – No significant correlation founds

The study reinforced some metrics and raised demand for further
investigation regarding other metrics.


On-page SEO

-H T M L D I A G N O S T I C S
-L A N D I N G P A G E D I A G N O S I S
-T R A F F I C T R A C K I N G

On-page SEO – site analysis, visitors tracking

 HTML diagnostics to help define which pages can be
further optimized
 Title tags, keywords and 404 errors corrected on
frequent basis
 Identifying main landing pages, tracking which
content attract the bulk of traffic
 On-page analysis used as a value proposition in off-
page work for the
target websites


Various SEO tools mastered

 Open site Explorer, Majestic SEO, Raven SEO tools
(SEMRush) and Wordtracker database (link building,
keyword and competitor research)
 On-page tools: Google analytics, Adwords and webmasters
tools, Xenu
 Mailchimp (e-mail marketing) and Hootsuite (twitter and
Facebook management)
 Google advanced operators (competitor and link research)
and Google non-personalized search filter
 Free tools (link diagnosis tool, alexa.com, klout, link assistant
for link building)
 Neil Bosma’s SEO tools for Excel
 Various SEO extensions for browsers (SEO quake, Domain
Hunter+, Check My Links, Mozbar)


Seo work portfolio as of 20/03/2013

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Seo work portfolio as of 20/03/2013