1. Transportation
How can the experience of using public transportation be improved?
Tara Davis
Theoretical Framework
Research Methods

2. Customization and Ownership
Can people who use public transportation experience the same type of attachment (emotional) to a bus or train that exists between a person and
the car that they own? How can this feeling be simulated in regards to public transportation, and how will it effect a person’s overall experience?
Can public transportation be designed for individual customization to create a sense of emotional attachment and pleasure for its various users similar
to the way people are able to customize their personal vehicles, cell phones, ipod, etc.?

3. Customization and Ownership
Public
Transportation. User Customization Ownership User Experience
Personal
Can public transportation be designed for individual customization to create a sense of emotional attachment and pleasure for its various users
similar to the way people are able to customize their personal vehicles, cell phones, ipod, etc.?