How to leveraging online media to recruit nurses.

1. Competition to recruit nurses
is fierce these days.

2. With so much noise out there

3. With so much noise out there
reaching nurses requires
experience, insight,
and creativity.

4. A Cincinnati hospital
needed a way to target nurses online

5. A Cincinnati hospital
needed a way to target nurses online
without breaking the bank.

6. A Cincinnati hospital
needed a way to target nurses online
without breaking the bank.
We found it for them.

7. Others placed ads on
Cincinnati.com

8. Cincinnati.com
Site reaches broad, nonspecific audience

9. Cincinnati.com
Site reaches broad, nonspecific audience
1350
Cost-per-click

10. Others still placed ads on
Nurse.com

11. Nurse.com
Site is flooded with similar messaging

12. Nurse.com
Site is flooded with similar messaging
46 85
Cost-per-click

13. We tried something different.

14. We managed to target our audience
and still stand out.

15. And we did it
with a cost-per-click
of only $6.64.
6 64

16. Our efforts yielded a huge success,
and our client was
blown away.

17. How did we do it?

18. How did we do it?
We’d be happy to tell you.

19. Cincinnati Headquarters Columbus Office Main Contact:
720 East Pete Rose Way 580 North Fourth Street, Suite 660 Mike Langer
Cincinnati, OH 45202 Columbus, OH 43215 Phone: 513.287.1812
Phone: 513.421.8840 Phone: 614.573.0910 email: mlanger@northlich.com
Fax: 513.287.1895 Fax: 614.573.0909
northlich.com
Brand Strategy • Interactive • Direct Marketing • Public Relations • Influencer Marketing • Media Planning/Buying