Presentation made by student of Northpoint Centre of Learning http://www.northpointindia.com/

1. PGPMarComm_2014-15

2. BACKGROUND OF THE
ORGANISATION
 Thornapple International deals in corporate gifting
 Seduction Las Vegas (SLV) was established in March 2014, by
Miss. Monisha Gidwani, MD SLV
 SLV is a Nail Paint brand under Thornapple International
 SLV has a team of 15 salesperson and deals with beauty
salons, retailers and individuals in Mumbai
PGPMarComm_2014-15

3. KRA’S
Week 1:
• In-Depth Understanding of the Product
• Understanding the current sales pattern
• Understanding the customer demand
• Working on Sales Pitch
Week 2:
• Servicing & Developing Current & New
Accounts
• Providing Client Satisfaction
• Direct sales
• Putting Product Knowledge to Technical
Use
• Development of Event
Week 3:
• Consumer Behavior Pattern
• Direct Sales Pattern
• Area Analysis
• Season Analysis
Week 4:
• Target Projection
• Sales Project Report
PGPMarComm_2014-15

4. TASKS AND RESPONSIBILITIES
 In-depth understanding of the product
 Promoting the product at various retail outlets, Beauty parlours and
among individuals (in the exhibition)
 Meeting new clients and getting orders
 Delivering the product i.e. SLV Nail Paints
 Decorating the stall for the exhibition
 To meet a target of Rs.20,000
PGPMarComm_2014-15

5. CHALLENGES AND ACHIEVEMENTS
Challenges
 Going to the field for selling nail polishes as I was not familiar with the place
and product
 Unable to convince people to buy the product
 Handling rejections in a positive way
 Unable to handle the situation if the salon I entered was already covered by
another sales person
 Calling prospective customers to the stall during the exhibition i.e. Li’l Flea in
Bandra Reclamation Ground.
Achievements
 Was able to sell goods worth Rs.7500
PGPMarComm_2014-15

6. SUMMARY OF THE RESEARCH
FINDINGS
The findings of my research are as follows:
 Most of the people like using nail paints while others like to
keep it simple
 Women are very much particular about their looks. They think
nail paints enhances their beauty
 People think age is a major factor while deciding the colour of
nail paints as it indicates their age and should buy the shades
accordingly
 People tend to behave sarcastically on seeing an elderly
women wearing a bold nail colour
 Most of the women are unaware of the chemicals being used
PGPMarComm_2014-15

7. RECOMMENDATIONS FOR THE
CATEGORY
 There should be different advertisements with elderly models
or actresses like Rekha, Hemma Malini, Sonali Bindre etc.
 Nail paint companies should also come up with a range of nail
art products.
 They should have nail paints with nail art effect so that
customers don’t have to spend separately on nail art.
 They should also mention the chemicals used for customers as
they deserve to know what they are using.
 They should introduce a lower range of nail paints so as to
reduce the sale of fake & harmful products in the market.
PGPMarComm_2014-15

8. LEARNINGS
 About the harmful chemicals used in Nail polishes
 How to interact with customers
 Customer’s negotiating power
 How to do cold calling
 Customer’s behavior towards a new brand
 Objection handling
 Learnt how to alter the schemes according to the customers
PGPMarComm_2014-15

9. THANKYOU
PGPMarComm_2014-15