The document discusses user experience (UX) design and why it is needed. UX design encompasses all aspects of a digital product that users directly experience, including its form, behavior, and content. Key factors in user experience are learnability, usability, usefulness, and aesthetic appeal. UX design leads to more cohesive products, less stress in businesses, and less frustrated users. It also provides a competitive edge in the market. The document emphasizes that design is about communication and problem solving, not just decoration, and that bad design can have negative consequences.

1. User eXperience (UX)

2. Whatis UX design? “ Encompassesall aspects of a digital product that users experience directly—and perceive, learn, and use—including its form, behavior, and content. Learnability, usability, usefulness, and aesthetic appeal are key factors in users’ experience of a product. “ PabiniGabriel-Petit

3. In short, UX is about understanding what people do and how we can make it better

4. Why do we need UX design?

9. Less stress in the business

12. Less stress in the business

13. Less frustrated users

15. Software “Capability”

16. Software “Feel”

17. Server in School

18. Software “Capability”

19. Software “Feel”

20. Implementation

21. Support

22. We Care

23. Market Leader – 1st Choice

25. “ Design is not just what it looks like and feels like. Design is how it works. “ Steve Jobs

26. Design is NOT about decoration. It’s about communication and problem solving

27. Bad design has consequences…

28. …maybe not fatal, but not nice.

29. How did we get here?

30. 2008 Gareth leading design 6/7 Developers

31. Christmas 2009

32. 1. Workspaces and Web 2.0

33. 2. Databases and PHP

35. Release Management

37. 2010 Product Release Manager Project Delivery Manager User eXperience Manager

38. User eXperience Manager