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How to set up an online community?

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How to set up an online community? Lessons learnt by AIIM - a non-profit industry association with 65,000 community members.

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How to set up an online community?

  1. How to set up an online community?<br />AtleSkjekkeland<br />Vice President, AIIM<br />askjekkeland@aiim.org<br />@skjekkeland<br />
  2. People Connect<br />Picture courtesy of Seth Godin<br />
  3. “Communities already exist. Instead, think about how you can help that community do what it wants to do”<br />Mark Zuckerberg, CEO of Facebook<br />
  4. Creating a Groundswell Strategy<br />What are your customers ready for?<br />What are your goals?<br />How do you want relationships with your customers to change?<br />What applications should be build?<br />
  5. Determine the Content Strategy<br /> Get daily industry news and perspectives<br /> Discuss and agree upon best practices<br /> Find and connect with industry peers<br /> Discuss technologies and products<br />
  6. Getting the right community members<br />
  7. Selecting the right community platform<br />Social Software in the Workplace<br />(Your people, your place)<br />Externally Facing Social Software (“White-label”)<br />(Your people, other people, your place<br />Public Social Media (Branded)<br />(your people, other people, their place)<br />Data, user experience and governance controlled by the enterprise; private; white-label<br />Data, user experience and governance may be controlled by others; pre-branded<br />Assisting with: connecting, marketing, selling, servicing, crowdsourcing, recruiting, training, producing, communicating<br />Atlassian<br />blueKiwi<br />Drupal<br />IBM<br />Jive<br />Leverage<br />Microsoft<br />MindTouch<br />Mzinga<br />OpenText<br />Teligent<br />……<br />Awareness<br />Communispace<br />CrowdFactory<br />Flux<br />IntroNetworks<br />Kickapps<br />Lithium<br />LiveWorld<br />Neighborhood America<br />ONEsite<br />Pluck<br />Sparta Social Networks<br />The Port Network<br />…..<br />Blogtronix<br />EMC<br />eTouch<br />Google<br />NewsGator<br />Novell<br />SocialText<br />ThoughtFarmer<br />Twiki<br />Yammer<br />….<br />Blogger<br />Facebook<br />LinkedIn<br />MySpace<br />Twitter<br />YouTube<br />…..<br />Ning<br />Source: Gartner<br />
  8. 10 Commandments<br />Know your special purpose<br />Establish a social norm<br />Set clear expectations <br />Cast a wide net<br />Create productive outcomes<br />Make it personal <br />Be a bridge<br />Don’t feed the troll<br />Measure the right things<br />Assemble<br />Source: GetSatisfaction.com<br />
  9. Remember: Content is King…<br />“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting”<br />“….One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. In a sense, the Internet is the multimedia equivalent of the photocopier. It allows material to be duplicated at low cost, no matter the size of the audience.<br />The Internet also allows information to be distributed worldwide at basically zero marginal cost to the publisher. Opportunities are remarkable, and many companies are laying plans to create content for the Internet.”<br />Content is King (1/3/96) By Bill Gates<br />
  10. Source: http://jess3.com/<br />
  11. Ask visitors to contribute<br />Engage web visitors with quick polls<br />Reward and show involvement<br />
  12. Engage and unite community members <br />
  13. Get visitors to connect<br />Make it easy to share<br />Use solutions like GigyaSaaS to optimize website w/social media<br />Make it easy to connect<br />Make it easy to see what others are doing<br />Get visitors to engage<br />
  14. Notifications<br />
  15. Cross-Post to Social Media<br />Good<br />Good<br />OK<br />Good<br />Good<br />OK<br />Good<br />OK<br />Bad<br />Good<br />Good<br />OK<br />Good<br />OK<br />Good<br />Source: CMO<br />
  16. My Social Media Principles <br />Social media is a dialog, not a monologue<br />The person that shares the most will become the most recognized industry expert<br />Don’t just follow others revolution, create your own<br />The world is flat again – reputation matters!<br />
  17. Invite contacts to events<br />Provide recommendations<br />
  18. Join other industry groups<br />
  19. Business objective:<br /><ul><li>Improve customer service
  20. Promote a product or service
  21. Manage and respond to a crisis
  22. Event activation
  23. Advocate an issue or cause </li></li></ul><li>
  24. Others?<br />
  25. How to get started?<br />Practical advice for getting started with an online community <br />Start small, but plan for larger presence<br />Reach out to your most active customers<br />Plan to drive traffic to your community<br />Build in a reputation system<br />Source: Groundswell<br />
  26. New Social Business Roadmap<br />www.aiim.org/roadmap<br />
  27. Social Business<br />Virtual Conference<br />Learn how to use social technologies to engage staff and empower customers<br />September 8, 2011, 11am – 5pm EDT<br />Meet thought-leaders and early adopters<br />September 8, 2011, 11am – 5pm EDT<br />www.aiim.org/socialbusinessconference <br />Space is limited – register now at www.aiim.org/socialbusinessconference <br />
  28. Connect@ <br />twitter.com/Skjekkeland<br />www.linkedin.com/in/skjekkeland<br />