This presentation provides you with an overview of Enterprise 2.0. The slides are from AIIM's Enterprise 2.0 Certificate Program.

1. What is Enterprise 2.0?

2. AIIM Training & Education
www.aiim.org/training

3. Objectives
• Defining Enterprise 2.0
• Technology Compliments and Alternatives
• Why Enterprise2.0 Now?
• The State of the Market
• Generational and Cultural Impacts
• Worker Models

4. • www.aiim.org/enterprise20
441 respondents, 80+
pages, 70+ charts/figures
Released Q1 2008
4

5. What Do You See as the Current
Shortcomings of Enterprise 2.0?

6. Defining Enterprise 2.0
 Technology that enables people to collaborate and/or form online
communities
 The application of Web 2.0 to the enterprise
 A new set of technologies, models and methods used to develop and
deliver business software
 The next generation of knowledge management
 The ability to snap together software services to enable business agility
 The next generation of collaboration
 The democratization of information and content-centric systems
 The use of emergent social software platforms within companies, or
between companies and their partners or customers
 A user-centric approach to working with enterprise-focused content
systems
 The next generation of enterprise content management (ECM)
 Exposing the collective wisdom of a networked workforce, partner and
customer base
 Leveraging metatags to tap into collective wisdom

7. Defining Enterprise 2.0
 Technology that enables people to collaborate and/or form online
communities
 The application of Web 2.0 to the enterprise
 A new set of technologies, models and methods used to develop and
deliver business software
 The next generation of knowledge management
 The ability to snap together software services to enable business agility
 The next generation of collaboration
 The democratization of information and content-centric systems
 The use of emergent social software platforms within companies, or
between companies and their partners or customers
 A user-centric approach to working with enterprise-focused content
systems
 The next generation of enterprise content management (ECM)
 Exposing the collective wisdom of a networked workforce, partner and
customer base
 Leveraging metatags to tap into collective wisdom

8. Re-Defining Enterprise 2.0
• “A system of web-based technologies that
provide rapid and agile
collaboration, information sharing, emergence
and integration capabilities in the extended
enterprise”

9. Defining Enterprise 2.0 Frameworks
• Basic fundamental structures that provide a way of
viewing the structure of Enterprise 2.0
• What Am I Getting Into?
• Foundational to System Design/Decisions
• Functional Requirements/Functions in Context
– SLATES
– FLATNESSES

10. SLATES
Graphic Source: Dion Hinchliffe, ZDNet
http://blogs.zdnet.com/Hinchcliffe/?p=143

11. FLATNESSES
Graphic Source: Dion Hinchliffe, ZDNet
http://blogs.zdnet.com/Hinchcliffe/?p=143

12. FLATNESSES Focus
Graphic Source: Dion Hinchliffe, ZDNet
http://blogs.zdnet.com/Hinchcliffe/?p=143

13. Objectives
• Defining Enterprise 2.0
• Technology Compliments and Alternatives
• Why Enterprise2.0 Now?
• The State of the Market
• Generational and Cultural Impacts
• Worker Models

14. Defining Enterprise 2.0 Techniques
– Agents
– Knowledge Monitoring
– Intermediation
– Emergence
– Feedback
• Tagging
• Voting
– Social Networks/Analysis
– Social Computing
– Social Software
– Asynchronous Communication
– Collaboration

15. Overview of 1.0 Technologies
• Bulletin Boards
• E-mail
• Instant Messaging (IM)/Short Message Service
(SMS)/Text Messaging
• Discussion Forums
• Chat Rooms
• Web/tele/videoconferencing
• Static Web

16. Overview of 1.0 Technologies &
FLATNESSES
Directly Provides
Partially Provides
Does Not Provide
© AIIM | All rights reserved 16

17. Overview of 1.5 Technologies
• Web Services
• Collaborative filtering
• Social networking
• Social network analysis
• Agents
• Portals/Intranets
• Dynamic Web

18. Overview of 1.5 Technologies &
FLATNESSES
Directly Provides
Partially Provides
Does Not Provide

19. Enterprise 2.0 Technologies
• Wikis
• Blogs
• Really Simple Syndication (RSS)
• Mashups
• Podcasting
• Social Voting/Ranking
• Social Bookmarking
• Social Networking

20. Overview of 2.0 Technologies &
FLATNESSES
Directly Provides
Partially Provides
Does Not Provide

21. And what can we achieve with
these new technologies ?
Positioning Technology Alternatives To Business Needs

22. 22

23. What Technologies Fall into Your
Definition of an Enterprise 2.0 Platform?
23

24. Objectives
• Defining Enterprise 2.0
• Technology Compliments and Alternatives
• Why Enterprise 2.0 Now?
• The State of the Market
• Generational and Cultural Impacts
• Worker Models

25. How Critical is Enterprise 2.0 to Your
Organization's Overall Business
Goals/Success?

26. Business Drivers for Enterprise 2.0

27. Market Drivers Behind
Business Trends Technology Trends
E
Business n
Intelligence t
e
r
Knowledge
p
Management
Business
r Business
Web 2.0
Intelligence
i Intelligence
s
Innovation
e
Management
2
.
User Source: AIIM Market Intelligence
0
Expectations

28. What are YOU Trying to Accomplish
with Enterprise 2.0?

29. How Well Suited is Enterprise 2.0 for
the Following Groups/People?

30. How Likely is Your Organization to
Utilize Enterprise 2.0 for the Following
Business Practices?

31. Objectives
• Defining Enterprise 2.0
• Technology Compliments and Alternatives
• Why Enterprise 2.0 Now?
• The State of the Market
• Generational and Cultural Impacts
• Worker Models

32. What is Your Level of Involvement with the
Following Technologies?

33. Which Groups are the Drivers of
Enterprise 2.0 in Your Organization?

34. Where is Enterprise 2.0 Predominately
Used in Your Organization?

35. In Your Organization, Which
Departments are Primary Users of
Enterprise 2.0 Functionality?

36. Do the Enterprise 2.0 Applications (e.g.
Wiki, Blogs) in Your Organization Each
Have a Champion or Leader?

37. Do You Feel it is Necessary to Have a
Champion for Enterprise 2.0 Projects?

38. Objectives
• Defining Enterprise 2.0
• Technology Compliments and Alternatives
• Why Enterprise 2.0 Now?
• The State of the Market
• Generational and Cultural Impacts
• Worker Models

39. Source: http://gobigalways.com/old-people-ruining-social-software-young-people-ruining-the-workplace/

40. How Critical is Enterprise 2.0 to Your
Organization's Overall Business
Goals/Success?

41. What are YOU Trying to Accomplish
with Enterprise 2.0?
SPLIT
Millennials
Gen X
Boomers

42. Millennials vs Boomers
• Some differences exist
• No evidence of
dramatic or polar
differences that
warrant special
handling
– Strategic leverage
vs. personalized Source: http://gobigalways.com/old-people-ruining-
social-software-young-people-ruining-the-workplace/
approaches

43. The Criticality of Culture
Asset
Corporate Culture
Hindrance

44. Assessing Culture
• quot;Do not change culture, change habits. The first step
in changing habits is to define what results are
needed. This is basic, but requires sharper definition;
the plans have to be meticulously conceptualized,
executed and
monitored regularly.quot;
• quot;Where within our own system
do we do this already?quot;
– Peter Drucker

45. Objectives
• Defining Enterprise 2.0
• Technology Compliments and Alternatives
• Why Enterprise 2.0 Now?
• The State of the Market
• Generational and Cultural Impacts
• Worker Models

46. Worker Models for Enterprise 2.0
Isolated
Fully Engaged
Islands of Me One-way Me Team Me Proactive Me Two-way Me Islands of We Extended Me

47. Worker Models for Enterprise 2.0
Isolated
Fully Engaged
Islands of Me One-way Me Team Me Proactive Me Two-way Me Islands of We Extended Me
2.0
1.5
1.0

48. Worker Models for Enterprise 2.0
• Extended Me/Enterprise 2.0
– Culture Component
• Transparency
• Participative/Engaged
• Always On/In
• Mass Customization
• Agility
• Competency-Driven Outsourcing
• Embedded/Strategic Collective Intelligence
– Technology Component
• Strategic deliberate internal deployment of emergent and social
software
• Integration and Modular Programming

49. Enterprise 2.0 Readiness
• Culture
– Propensity for success or failure Technology Culture
– Measuring change management
• (Business) Strategy
– Putting the E in Enterprise 2.0
– ROI fundamentals
Strategy
– Beyond a pilot
– Competitive edge
• Technology/Infrastructure
– Aligned with and support goals and objectives
– Bolsters culture
– Changes culture

50. AIIM E2.0 Certificate Program
E2.0 Strategy E2.0 as a Practice E2.0 as a Project E2.0 Master

51. Enterprise 2.0 Practitioner Track
Positioning
Enterprise 2.0
Defining
Defining Business Drivers
Enterprise 2.0
Enterprise 2.0 for
Frameworks
Techniques Enterprise 2.0
Evolution & Definition Evolution & Definition
Worker Models
of Enterprise 2.0 of Enterprise 2.0
for
Technologies Part 1.0 Technologies Part 1.5
Enterprise 2.0
Evolution & Definition Evolution & Definition State of the
of Enterprise 2.0 of Enterprise 2.0 Enterprise 2.0
Technologies Part 2.0 Related Technologies Market

52. Enterprise 2.0 Specialist Track
Assessing
Organizational
Readiness
Making the Case
Assessing Positioning Technology
for
Business Alternatives
Enterprise 2.0
Need
Implementing Users and User
Enterprise 2.0
Enterprise 2.0 Involvement
Governance
Integrating
Standards Rollout
Enterprise 2.0

53. AIIM Training & Education
www.aiim.org/training