Principles of design have been laid down before us in the past, but how do we as web designers put them to use?

1. The Laws of Design: From
Principle to Practice
Patrick Haney

2. http://www.flickr.com/photos/cc_chapman/1361197165

3. http://www.flickr.com/photos/extraketchup/749317332

4. Design principles are
universal

5. “Like all man-made
‘laws’ they do not exist
in the absolute sense - to
break them is no sin.”
John Maeda,
on his Laws of Simplicity

6. Fitt’s Law
The time required to move to a target is a
function of the target size and distance to
target

9. Make clickable areas
BIGGER

12. Hick’s Law
The time it takes to make a decision
increases as the number of alternatives
increase

13. http://www.flickr.com/photos/oobrien/7597395/

16. Design for error.
Donald Norman,
Seven Principles for Transforming
Difficult Tasks into Simple Ones

17. Affordance
A property in which the physical
characteristics of an object or
environment influence its function

22. Chunking
or The Magic Number 7

23. Organization makes a system
of many appear fewer.
#2: Laws of Simplicity,
John Maeda

24. 7035559682

25. (703) 555-9682

32. Closure
No, we’re not finished yet.

37. “Suggest” the box.
Dan Cederholm

42. Signal-to-Noise Ratio
The ratio of relevant to irrelevant
information in a display

43. “There is no such thing as
information overload, only
bad design.”
Edward Tufte

46. Color
More than just a way to make your design
“pretty”

49. Legibility
The visual clarity of text, generally based
on the size, typeface, contrast, text block,
and spacing of the characters used

51. Accessibility
Objects and environments should be
designed to be usable, without
modification, by as many people as
possible

52. http://www.flickr.com/photos/oobrien/7597395/

57. Iteration
A process of repeating a set of operations
until a specific result is achieved

58. “Good Designers Redesign,
Great Designers Realign”
Cameron Moll

61. Questions?

62. Thank You.
http://patrickhaney.com