Provided for an assisted living, memory care, senior housing client, this is part 1 of a 3 part email training for their executive directors and community relations directors.
6. Inform
Informational Emails are a warm fuzzy.
They help you connect with your prospects
as a company that cares enough to share.
You’re connecting with them and building
rapport.
Examples…
8. Invite
Invitational Emails tell others that you have
an opportunity to share with them.
You’re extending your hand in friendship to
build a relationship.
9. Connect
AL/MC Information
Resources
Case Studies – HUR or IN2L
Activity Calendar/Newsletter
What’s the Action Item Expected?
12. Good Subject Lines
Subtle and Targeted
◦ More Ways to Cope with Dementia
◦ How Ice Cream and Exercise Mix Well
◦ 1Million Cards for Veterans in 1Week
Relate to Your Target Audience
Personalize It