Digital Marketing Overview by Nouman Ali Awan, SEO Analyst in Medialinkers and SEO consultant in Ink stone Management.

1. Digital Marketing Overview by SEO
Consultant Nouman Ali Awan

2. Digital Marketing
• SEO (Search engine Optimization)
• SMO (Social Media Optimization)
• SEM (Search engine marketing)
• SMM (Social Media Marketing)
• Email Marketing
• Display Advertising
• Affiliate Marketing

3. Search Engine Optimization
SEO stands for “search engine optimization.”
It is the process of getting traffic from the
“free,” “organic,” “editorial” or “natural”
search results on search engines.

4. Social Media Optimization
This aspect of optimization deals with enhancing your
company’s presence and online reputation through
interactive communities—not just Facebook and
Twitter, but also blogs, forums, and anywhere your
business is mentioned or linked to socially.

5. Search Engine Marketing
Search engine marketing (SEM) is a form of Internet
marketing that involves the promotion of websites by
increasing their visibility in search engine results
pages (SERPs) primarily through paid advertising

6. Social Media Marketing
Social media marketing (SMM) is a form of Internet
marketing that utilizes social networking websites as a
marketing tool. The goal of SMM is to produce content
that users will share with their social network to help a
company increase brand exposure and broaden
customer reach.

7. Email marketing
Email marketing is a form of direct marketing that uses
electronic mail as a means of communicating
commercial or fundraising messages to an audience. In
its broadest sense, every email sent to a potential or
current customer could be considered email marketing.

8. Display Advertising
Display advertising is a type of online advertising that
comes in several forms, including banner ads, rich
media and more. Unlike text-based ads, display
advertising relies on elements such as images, audio
and video to communicate an advertising message.

9. Affiliate Marketing
a marketing arrangement by which an online retailer
pays commission to an external website for traffic or
sales generated from its referrals.

10. How Search Engine Works
There are three basic stages for a search engine:
crawling – where content is discovered; indexing,
where it is analysed and stored in huge databases; and
retrieval, where a user query fetches a list of relevant

11. How Search Engine Works

12. How Search Engine Works

13. Google’s Major Updates
• Google Hummingbird
• Google Mobile Friendly Update
• Google Panda Update
• Google Penguin Update
• Google Pigeon Update

14. Google Panda Update
Google’s Panda Update is a search filter introduced in
February 2011 meant to stop sites with poor quality
content from working their way into Google’s top
search results. Panda is updated from time-to-time.
When this happens, sites previously hit may escape, if
they’ve made the right changes. Panda may also catch
sites that escaped before.

15. Google Penguin Update
Google launched the Penguin Update in April 2012 to
better catch sites deemed to be spamming its search
results, in particular those doing so by buying links or
obtaining them through link networks designed
primarily to boost Google rankings. When a new
Penguin Update is released, sites that have taken
action to remove bad links (such as through
the Google disavow links tool or to remove spam may
regain rankings.

16. Pigeon Update
Launched on July 24, 2014 for U.S. English results, the
“Pigeon Update” is a new algorithm to provide more
useful, relevant and accurate local search results that
are tied more closely to traditional web search ranking
signals. Google stated that this new algorithm
improves their distance and location ranking
parameters.

17. Google Hummingbird
“Hummingbird” is the name of the new search platform that
Google is using as of September 2013, the name comes
from being “precise and fast” and is designed to better
focus on the meaning behind the words.

18. Mobilegeddon
On April 21, 2015, Google released a significant new
mobile-friendly ranking algorithm that’s designed to give a
boost to mobile-friendly pages in Google’s mobile search
results.

19. Nouman Ali Awan
For more details call +92 321 8525097
Or visit www.medialinkers.com
Email me noumanawan9@gmail.com